LuLuLun Launches New LuLuLun Hydra 5ALA Mask, Available First at PLAZA Stores Across Japan from May 14

Dr. LuLuLun Inc., based in Shibuya, Tokyo and led by Representative Director Tatsunori Niioka, will launch the latest product in its Hydra series, the LuLuLun Hydra 5ALA Mask, under the LuLuLun brand, Japan’s No.1 face mask brand with cumulative series sales exceeding 2.9 billion sheets. The new mask features 5-ALA, a next-generation ingredient attracting attention in the beauty industry, as its main ingredient. It also incorporates four carefully selected functional peptides designed to address the impression of premature aging caused by modern lifestyle habits such as smartphone use and irregular eating patterns. The product is positioned as a daily aging-care mask with a supplement-like concept, helping care for current skin concerns while nurturing future firmness and elasticity. The LuLuLun Hydra 5ALA Mask will be available in advance at PLAZA stores across Japan from Thursday, May 14, 2026. Official product page: https://lululun.com/shop/products/LUAB391111 The LuLuLun Hydra series offers “moisture plus alpha” care for skin concerns shared by people regardless of age or gender. This latest product focuses not only on age-appropriate care, but also on skin concerns linked to modern lifestyle habits. Long hours of smartphone use, downward-looking posture, blue-light-related external stress, and irregular diets with excessive sugar or salt intake are all cited as factors that can contribute to a prematurely aged appearance caused by dryness, dullness, or lack of firmness. Inspired by life science, the LuLuLun Hydra 5ALA Mask uses 5-ALA as its key ingredient to help awaken firmness, radiance, and a tightened feel, supporting the skin’s natural beauty potential and leading it toward a fresh, moisturized appearance. Product details: LuLuLun Hydra 5ALA Mask, priced at 880 yen including tax, contains 7 sheets, with advance sales beginning on Thursday, May 14, 2026, at PLAZA stores nationwide in Japan. Rather than focusing on the number of ingredients, the product selects four functional peptides based on modern skin concerns. Each ingredient is designed to target specific concerns associated with contemporary lifestyle habits such as smartphone use and irregular diets. LuLuLun, a face mask brand, introduced the concept of a “daily-use face mask” in 2011 and has developed large-capacity face mask products since then. The brand aims to make everyday skincare feel special by providing moisture and a sense of daily delight with each use. Customer inquiries: Dr. LuLuLun Inc., toll-free number 0120-200-390, Next Site Shibuya Building 11F, 2-12-4 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan. Official website: https://lululun.com/ Media inquiries: Public Relations, Dr. LuLuLun Inc., TEL: 03-5778-0408, Email: lululun_pr@dr-lululun.com