Spring, LuLuLun makes your skin & heart fully moisturized! New Life Campaign exclusively on the official online store starts. To the one pushing too hard in the spring of mixed expectations and anxiety, your best ally.

Dr. LuLuLun Co., Ltd. (Location: Shibuya-ku, Tokyo, President: Tatsunori Niioka) announces that the No.1 face mask brand*2 'LuLuLun', with over 2.9 billion sheets sold cumulatively*1, will launch the 'Spring, LuLuLun makes your skin & heart fully moisturized! New Life Campaign' exclusively on its official online store starting Thursday, April 9, 2026, to be closely attuned to the skin and hearts of those starting a new chapter in their lives. LuLuLun Official Online Store: https://lululun.com/shop/pages/shinseikatsu_campaign2026 *1 Cumulative sales from July 2011 to December 2025 (internal research) *2 Fuji Keizai 'Cosmetics Marketing Handbook 2025' Pack Market / Brand Share based on 2024 sales results 1. Background of the Campaign ~ Standing by your heart, swaying between 'wanting to try hard' and 'wanting to pause for a moment' ~ April marks the beginning of a new chapter. While hearts flutter at new environments and encounters, it is also a time when tension and anxiety regarding unfamiliar places and relationships can unknowingly pile up. In particular, the positive feeling of "wanting to try hard at new things" and "wanting to take on many challenges" coexists simultaneously with the negative feeling of "pushing oneself too hard" and "wanting to pause for a bit." LuLuLun wanted to gently stand by this "emotional swaying" unique to new life transitions. Therefore, we are rolling out a campaign to cheer on the daily lives of everyone walking into their new lives, pushing the backs of those who want to try hard, and acting as the best ally to those who might be pushing themselves just a little too much. LuLuLun's Proposed Spring Skincare Time Out of the whole day, the morning and night skincare times are precious moments to carefully face yourself. LuLuLun delivers skincare experiences tailored to each of these scenes. As a reassuring charm that flips the switch to try your best for the day ahead. As a reset time to unravel the tension of the day and treat yourself to a "good job today." When your skin is in good condition, your mood naturally turns positive, connecting to the feeling of "I'll do my best again today." Together with LuLuLun, let's make your new life's skin and heart "fully moisturized"♪