No.1 Face Mask Brand LuLuLun Introduces 'Hydra CX Mask' for 'Calming Care'. Double CICA x Glycylglycine Formulated for Recurring Skin Troubles
Dr. LuLuLun Co., Ltd. is launching the 'LuLuLun Hydra CX Mask', the latest in its high-performance Hydra series, designed to calm recurring skin troubles. Pre-sales begin April 15 exclusively at Don Quijote stores nationwide.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 09:44 (95h 12m after Collected)
Dr. LuLuLun Co., Ltd. (Location: Shibuya-ku, Tokyo; CEO: Tatsunori Niioka) has launched the "LuLuLun Hydra CX Mask" as the latest product in the high-performance "Hydra Series" developed by LuLuLun, the No. 1 face mask brand (*2) with over 2.9 billion sheets sold (*1). This mask utilizes a calming care (*3) approach to condition and restore skin health.
Exclusive pre-sales will begin on Wednesday, April 15, at Don Quijote stores nationwide.
*1 Cumulative sales from July 2011 to December 2025 (in-house research)
*2 Fuji Keizai "Cosmetics Marketing Overview 2025" Pack Market/Brand Share based on 2024 sales results
*3 Keeps the skin healthy
Targeting recurring skin troubles with an aggressive "calming care" approach. A mask designed to guide rough skin back to stability.
The "LuLuLun Hydra" series focuses on an "moisture + alpha" approach, targeting concerns universally held by everyone regardless of age or gender. The newly introduced "LuLuLun Hydra CX Mask" is formulated with Double CICA ingredients (*1*2) specifically for those prone to skin troubles like dryness, roughness, and textural irregularities caused by UV rays, stress, and seasonal changes.
The "Double CICA Component," combining CICA exosomes (*1) and CICA EX (*2), addresses recurring skin irritation. It supports the recovery from disrupted texture and lack of firmness caused by external dry stimuli, guiding the skin toward a healthy, stable condition.
LuLuLun Hydra CX Mask
[Volume / Price]
28 sheets / 2,640 yen (tax included)
7 sheets / 880 yen (tax included)
[Pre-sale Date] Wednesday, April 15
[Availability] Don Quijote stores nationwide
(Except for some stores where it is not handled)
*1 Keeps the skin healthy *2 Due to changes in mood and living environment
*1 Skin conditioning ingredient: Centella asiatica leaf extract *2 Skin conditioning ingredients: Centella asiatica extract, madecassoside, asiaticoside
Specially formulated ingredients dedicated to "calming care"
1. "Double CICA ingredients (*1*2)" focused on the causes of skin troubles
CICA Exosomes (*1)
CICA exosomes (*1) extracted from Centella asiatica leaves deeply penetrate every corner of the stratum corneum. It gently conditions skin that is prone to irritation from dryness and supports a healthy skin condition. By retaining moisture, it refines the texture, leading to plump, firm skin that you can't help but want to touch.
CICA EX (*2)
Formulated with madecassoside and Centella asiatica extract. It conditions recurring skin roughness while providing multi-faceted care for moisture, firmness, and texture, maintaining a healthy state.
2. "Glycylglycine (*3)" for noticeable pores and rough skin
Glycylglycine (*3)
Contains "Glycylglycine (*3)," a fine peptide that blends well with the skin and easily penetrates the stratum corneum. It addresses the visibility of pores and skin roughness caused by dryness, leading to a smooth, finely textured complexion.
* Keeps skin healthy *1 Skin conditioning ingredient: Centella asiatica leaf extract *2 Skin conditioning ingredients: Centella asiatica extract, madecassoside, asiaticoside *3 Firming/gloss ingredient: Dipeptide-15
Four supporting ingredients that address complex fluctuation factors and condition multi-dimensionally
Designed to closely support complex skin concerns, such as disruptions in skin condition caused by dryness and external stimuli, rather than stopping at a single approach.
* To the stratum corneum *1 Firming/gloss ingredient: Trisodium ascorbyl palmitate phosphate *2 Moisturizing ingredients: Ceramide NP, Ceramide AP, Ceramide EOP *3 Moisturizing ingredient: Panthenol
[Uniquely Developed] Black sheet containing Binchotan charcoal removes old keratin
The material of the sheet utilizes a unique black sheet infused with Binchotan charcoal, which is considered the highest quality of wood charcoal. The heavily moisture-laden sheet firmly adheres to the unevenness of the skin. By folding the sheet after removal and gently wiping the skin, it clears away roughness and old keratin, leaving behind smoothness.
Exclusive pre-sales will begin on Wednesday, April 15, at Don Quijote stores nationwide.
*1 Cumulative sales from July 2011 to December 2025 (in-house research)
*2 Fuji Keizai "Cosmetics Marketing Overview 2025" Pack Market/Brand Share based on 2024 sales results
*3 Keeps the skin healthy
Targeting recurring skin troubles with an aggressive "calming care" approach. A mask designed to guide rough skin back to stability.
The "LuLuLun Hydra" series focuses on an "moisture + alpha" approach, targeting concerns universally held by everyone regardless of age or gender. The newly introduced "LuLuLun Hydra CX Mask" is formulated with Double CICA ingredients (*1*2) specifically for those prone to skin troubles like dryness, roughness, and textural irregularities caused by UV rays, stress, and seasonal changes.
The "Double CICA Component," combining CICA exosomes (*1) and CICA EX (*2), addresses recurring skin irritation. It supports the recovery from disrupted texture and lack of firmness caused by external dry stimuli, guiding the skin toward a healthy, stable condition.
LuLuLun Hydra CX Mask
[Volume / Price]
28 sheets / 2,640 yen (tax included)
7 sheets / 880 yen (tax included)
[Pre-sale Date] Wednesday, April 15
[Availability] Don Quijote stores nationwide
(Except for some stores where it is not handled)
*1 Keeps the skin healthy *2 Due to changes in mood and living environment
*1 Skin conditioning ingredient: Centella asiatica leaf extract *2 Skin conditioning ingredients: Centella asiatica extract, madecassoside, asiaticoside
Specially formulated ingredients dedicated to "calming care"
1. "Double CICA ingredients (*1*2)" focused on the causes of skin troubles
CICA Exosomes (*1)
CICA exosomes (*1) extracted from Centella asiatica leaves deeply penetrate every corner of the stratum corneum. It gently conditions skin that is prone to irritation from dryness and supports a healthy skin condition. By retaining moisture, it refines the texture, leading to plump, firm skin that you can't help but want to touch.
CICA EX (*2)
Formulated with madecassoside and Centella asiatica extract. It conditions recurring skin roughness while providing multi-faceted care for moisture, firmness, and texture, maintaining a healthy state.
2. "Glycylglycine (*3)" for noticeable pores and rough skin
Glycylglycine (*3)
Contains "Glycylglycine (*3)," a fine peptide that blends well with the skin and easily penetrates the stratum corneum. It addresses the visibility of pores and skin roughness caused by dryness, leading to a smooth, finely textured complexion.
* Keeps skin healthy *1 Skin conditioning ingredient: Centella asiatica leaf extract *2 Skin conditioning ingredients: Centella asiatica extract, madecassoside, asiaticoside *3 Firming/gloss ingredient: Dipeptide-15
Four supporting ingredients that address complex fluctuation factors and condition multi-dimensionally
Designed to closely support complex skin concerns, such as disruptions in skin condition caused by dryness and external stimuli, rather than stopping at a single approach.
* To the stratum corneum *1 Firming/gloss ingredient: Trisodium ascorbyl palmitate phosphate *2 Moisturizing ingredients: Ceramide NP, Ceramide AP, Ceramide EOP *3 Moisturizing ingredient: Panthenol
[Uniquely Developed] Black sheet containing Binchotan charcoal removes old keratin
The material of the sheet utilizes a unique black sheet infused with Binchotan charcoal, which is considered the highest quality of wood charcoal. The heavily moisture-laden sheet firmly adheres to the unevenness of the skin. By folding the sheet after removal and gently wiping the skin, it clears away roughness and old keratin, leaving behind smoothness.