From Lululun, the No. 1 Face Mask Brand, a New Product in the Hydra Series Achieving 'Shusei Care' is Born. For Recurring Skin Troubles, 'Lululun Hydra CX Mask' with Double CICA x Glycylglycine.
Dr. Lululun Co., Ltd. has launched the 'Lululun Hydra CX Mask,' the latest addition to their high-performance Hydra Series, designed to address recurring skin troubles with a 'Shusei Care' approach. This mask features Double CICA ingredients and Glycylglycine to calm, condition, and refine skin texture, leading to healthy, stable skin. Pre-sales begin April 15th exclusively at Don Quijote stores nationwide.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 01:28 (14h 56m after Collected)
Dr. Lululun Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Tatsunori Nioka) is releasing the 'Lululun Hydra CX Mask,' the latest addition to the high-performance 'Hydra Series' developed by Lululun, the No. 1 face mask brand※2 which has surpassed a cumulative 2.9 billion sheets sold※1. This mask promotes healthy skin by addressing troubles with a 'Shusei Care'※3 approach.
Pre-sales will begin on Wednesday, April 15th, exclusively at Don Quijote group stores nationwide.
■Official Page URL: https://lululun.com/shop/products/LUAC391101
※1 Cumulative sales from July 2011 to December 2025 (Our research)
※2 FBC "Cosmetics Marketing Yearbook 2025" Pack Market/Brand Share, based on 2024 sales performance.
※3 Maintaining healthy skin
Proactive "Shusei Care"※1 for recurring skin troubles. A mask to prevent rough skin, leading to healthy, stable skin.
The 'Lululun Hydra' series approaches the concerns that everyone has, regardless of age or gender, with 'moisture + alpha.'
The newly launched 'Lululun Hydra CX Mask' is formulated with Double CICA ingredients*1*2 for those prone to skin troubles such as dryness, rough skin, and uneven texture due to UV rays, stress※2, and seasonal changes.
The 'Double CICA ingredients,' combining CICA Exosome*1 and CICA EX*2, address recurring rough skin. They support the improvement of uneven texture and lack of firmness caused by dryness from external stimuli, leading to healthy, stable skin.
Lululun Hydra CX Mask
[Contents / Price]
28 sheets / ¥2,640 (tax included)
7 sheets / ¥880 (tax included)
[Pre-sale Date] Wednesday, April 15th
[Available at] Don Quijote group stores nationwide (※ Excluding some stores)
※1 Maintaining healthy skin ※2 Due to changes in mood or living environment
*1 Soothing ingredient: Centella Asiatica Leaf Extract *2 Soothing ingredients: Centella Asiatica Extract, Madecassoside, Asiaticoside
Specializing in "Shusei Care"※, meticulously selected ingredients.
1. "Double CICA Ingredients*1*2" focusing on the factors of skin troubles.
CICA Exosome*1
CICA Exosome*1 extracted from Centella Asiatica leaves penetrates deeply into every corner of the stratum corneum. It gently conditions skin prone to roughness due to dryness and supports healthy skin condition.
Furthermore, by maintaining moisture, it refines skin texture, leading to plump, firm skin that you'll want to touch.
CICA EX*2
Contains Madecassoside, Centella Asiatica Extract, and more.
While conditioning recurring rough skin, it provides multifaceted care for moisture, firmness, and texture, maintaining a healthy state.
2. "Glycylglycine*3" for prominent pores and rough skin.
Glycylglycine*3
Formulated with the fine peptide "Glycylglycine*3," which blends well with the skin and easily penetrates the stratum corneum.
It addresses pore prominence and skin roughness caused by dryness, leading to smooth skin with refined texture.
※ Maintaining healthy skin *1 Soothing ingredient: Centella Asiatica Leaf Extract *2 Soothing ingredients: Centella Asiatica Extract, Madecassoside, Asiaticoside *3 Firming/Radiance ingredient: Dipeptide-15
Four supporting ingredients that approach complex fluctuating factors and condition skin from multiple angles.
Designed to address complex skin concerns such as skin condition disturbances caused by dryness and external stimuli, rather than being limited to a single approach.
※ To the stratum corneum *1 Firming/Radiance ingredient: Sodium Ascorbyl Phosphate *2 Moisturizing ingredients: Ceramide NP, Ceramide AP, Ceramide EOP *3 Moisturizing ingredient: Panthenol
[Proprietary Development] Off with old keratin※ using a black sheet containing Binchotan charcoal.
The sheet material uses our proprietary black sheet, kneaded with Binchotan charcoal, considered the highest grade of charcoal.
The sheet, rich in moisture, adheres perfectly to the skin's contours. After removing the sheet, folding it and gently wiping the skin removes roughness and old keratin, resulting in smooth, soft skin.
Comes with a gentle and refreshing "Deep Green Scent."
※ By wiping
Lululun, No. 1 Face Mask Brand※1, Winner of 350 Cosmetic Awards※2.
The face mask brand "Lululun" proposed "Daily Use Face Masks" in 2011 and has been developing large-capacity face masks.
Make your everyday special with daily skincare. We want to continue to be a presence that makes your skin moisturized with every treatment and brings you happy feelings every day.
※1 FBC "Cosmetics Marketing Yearbook 2025 " Pack Market/Brand Share, based on 2024 sales performance.
※2 Cumulative awards for the series from the first half of 2015 to the second half of 2025 (Our research)
[Inquiries from Customers]
Dr. Lululun Co., Ltd.
Toll-free Dial: 0120-200-390
150-0002 Tokyo, Shibuya-ku, Shibuya 2-12-4 Next Site Shibuya Building 11F
Official Website: https://lululun.com/
[Inquiries from Media]
Dr. Lululun Co., Ltd. Public Relations Department
TEL: 03-5778-0408 (Main)
150-0002 Tokyo, Shibuya-ku, Shibuya 2-12-4 Next Site Shibuya Building 11F
Email: lululun_pr@dr-lululun.com
Pre-sales will begin on Wednesday, April 15th, exclusively at Don Quijote group stores nationwide.
■Official Page URL: https://lululun.com/shop/products/LUAC391101
※1 Cumulative sales from July 2011 to December 2025 (Our research)
※2 FBC "Cosmetics Marketing Yearbook 2025" Pack Market/Brand Share, based on 2024 sales performance.
※3 Maintaining healthy skin
Proactive "Shusei Care"※1 for recurring skin troubles. A mask to prevent rough skin, leading to healthy, stable skin.
The 'Lululun Hydra' series approaches the concerns that everyone has, regardless of age or gender, with 'moisture + alpha.'
The newly launched 'Lululun Hydra CX Mask' is formulated with Double CICA ingredients*1*2 for those prone to skin troubles such as dryness, rough skin, and uneven texture due to UV rays, stress※2, and seasonal changes.
The 'Double CICA ingredients,' combining CICA Exosome*1 and CICA EX*2, address recurring rough skin. They support the improvement of uneven texture and lack of firmness caused by dryness from external stimuli, leading to healthy, stable skin.
Lululun Hydra CX Mask
[Contents / Price]
28 sheets / ¥2,640 (tax included)
7 sheets / ¥880 (tax included)
[Pre-sale Date] Wednesday, April 15th
[Available at] Don Quijote group stores nationwide (※ Excluding some stores)
※1 Maintaining healthy skin ※2 Due to changes in mood or living environment
*1 Soothing ingredient: Centella Asiatica Leaf Extract *2 Soothing ingredients: Centella Asiatica Extract, Madecassoside, Asiaticoside
Specializing in "Shusei Care"※, meticulously selected ingredients.
1. "Double CICA Ingredients*1*2" focusing on the factors of skin troubles.
CICA Exosome*1
CICA Exosome*1 extracted from Centella Asiatica leaves penetrates deeply into every corner of the stratum corneum. It gently conditions skin prone to roughness due to dryness and supports healthy skin condition.
Furthermore, by maintaining moisture, it refines skin texture, leading to plump, firm skin that you'll want to touch.
CICA EX*2
Contains Madecassoside, Centella Asiatica Extract, and more.
While conditioning recurring rough skin, it provides multifaceted care for moisture, firmness, and texture, maintaining a healthy state.
2. "Glycylglycine*3" for prominent pores and rough skin.
Glycylglycine*3
Formulated with the fine peptide "Glycylglycine*3," which blends well with the skin and easily penetrates the stratum corneum.
It addresses pore prominence and skin roughness caused by dryness, leading to smooth skin with refined texture.
※ Maintaining healthy skin *1 Soothing ingredient: Centella Asiatica Leaf Extract *2 Soothing ingredients: Centella Asiatica Extract, Madecassoside, Asiaticoside *3 Firming/Radiance ingredient: Dipeptide-15
Four supporting ingredients that approach complex fluctuating factors and condition skin from multiple angles.
Designed to address complex skin concerns such as skin condition disturbances caused by dryness and external stimuli, rather than being limited to a single approach.
※ To the stratum corneum *1 Firming/Radiance ingredient: Sodium Ascorbyl Phosphate *2 Moisturizing ingredients: Ceramide NP, Ceramide AP, Ceramide EOP *3 Moisturizing ingredient: Panthenol
[Proprietary Development] Off with old keratin※ using a black sheet containing Binchotan charcoal.
The sheet material uses our proprietary black sheet, kneaded with Binchotan charcoal, considered the highest grade of charcoal.
The sheet, rich in moisture, adheres perfectly to the skin's contours. After removing the sheet, folding it and gently wiping the skin removes roughness and old keratin, resulting in smooth, soft skin.
Comes with a gentle and refreshing "Deep Green Scent."
※ By wiping
Lululun, No. 1 Face Mask Brand※1, Winner of 350 Cosmetic Awards※2.
The face mask brand "Lululun" proposed "Daily Use Face Masks" in 2011 and has been developing large-capacity face masks.
Make your everyday special with daily skincare. We want to continue to be a presence that makes your skin moisturized with every treatment and brings you happy feelings every day.
※1 FBC "Cosmetics Marketing Yearbook 2025 " Pack Market/Brand Share, based on 2024 sales performance.
※2 Cumulative awards for the series from the first half of 2015 to the second half of 2025 (Our research)
[Inquiries from Customers]
Dr. Lululun Co., Ltd.
Toll-free Dial: 0120-200-390
150-0002 Tokyo, Shibuya-ku, Shibuya 2-12-4 Next Site Shibuya Building 11F
Official Website: https://lululun.com/
[Inquiries from Media]
Dr. Lululun Co., Ltd. Public Relations Department
TEL: 03-5778-0408 (Main)
150-0002 Tokyo, Shibuya-ku, Shibuya 2-12-4 Next Site Shibuya Building 11F
Email: lululun_pr@dr-lululun.com