Lululun, Japan's No.1 Face Mask Brand, Launches "Tochigi Lululun (Tochiaika Scent)" as a Kanto-Exclusive Product in its "Tabisuru Lululun" Series, Featuring the Heart-Shaped Tochigi-Grown Tochiaika Strawberry.
Dr. Lululun Co., Ltd. announced the release of "Tochigi Lululun (Tochiaika Scent)," a new regional limited-edition face mask. This product, part of the "Tabisuru Lululun" series, incorporates extracts from the "Tochiaika" strawberry, a variety developed in Tochigi Prefecture in 2018, known for its sweet taste and heart-shaped cross-section. It will be available from mid-April 2026 in souvenir shops and select variety stores in the Kanto area. The Lululun brand has sold over 2.9 billion sheets cumulatively and is ranked No.1 in the face mask market.
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- 📰 Published: April 13, 2026 at 19:00
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Dr. Lululun Co., Ltd. is launching "Tochigi Lululun (Tochiaika Scent)" as part of its regional limited "Tabisuru Lululun" series. The product will be available sequentially from mid-April 2026 in souvenir shops and some variety stores in the Kanto area. The Lululun brand has achieved cumulative sales of over 2.9 billion sheets from July 2011 to December 2025 and is recognized as the No.1 face mask brand in Japan based on 2024 sales performance (Fuji Keizai "Cosmetics Marketing Overview 2025"). The key ingredient, "Tochiaika," is a new strawberry variety developed in Tochigi Prefecture in 2018 (variety name: Tochigi i37). Tochigi Prefecture has been the top strawberry producer in Japan for 57 consecutive years since 1968. "Tochiaika" is characterized by its large size, strong sweetness, and a distinctive heart shape when cut vertically. "Tochigi Lululun (Tochiaika Scent)" is priced at 1,980 yen (tax included) and contains 7 sheets x 5 bags. It features Tochigi-grown Tochiaika fruit extract (moisturizing), strawberry seed extract rich in polyphenols (firmness and luster), and adsorbent hyaluronic acid (moisturizing veil). The product uses a new "fluffy, extra-thick, high-adhesion" sheet designed for efficient absorption of beauty ingredients. The "Tabisuru Lululun" series, which started with "Okinawa Premium Lululun" in June 2013, aims to offer products using unique local ingredients, with over 40 types currently available.