From the No. 1 Face Mask Brand LuLuLun's 'Traveling LuLuLun' Series, Kanto-Exclusive 'Tochigi LuLuLun (Tochiaika Scent)' is Born. Tightly Condensing the Blessings of Tochigi's Heart-Shaped 'Tochiaika'
Dr. LuLuLun Co., Ltd. is launching the Kanto-exclusive 'Tochigi LuLuLun (Tochiaika Scent)' from mid-April 2026. Part of the 'Traveling LuLuLun' series, it features strawberry extract from Tochigi's heart-shaped 'Tochiaika' variety for deeply moisturized skin.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:09 (147h 34m after Collected)
Dr. LuLuLun Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative Director: Tatsunori Niioka) will release "Tochigi LuLuLun (Tochiaika Scent)" from its regional limited "Traveling LuLuLun" series. LuLuLun is the No. 1 face mask brand*1, with over 2.9 billion sheets sold in the series*2.
It will be available sequentially at souvenir shops and select variety stores in the Kanto area from mid-April onwards.
Product page: https://lululun.com/lp?u=tabisuru_tochiaika
*1 Fuji Keizai "Cosmetics Marketing Handbook 2025" Pack Market/Brand Share based on 2024 sales performance
*2 Cumulative sales volume from July 2011 to December 2025 (according to our company's research)
The cut cross-section is a cute heart shape! "Tochiaika" from Tochigi, the strawberry kingdom of Japan for 57 consecutive years*
Tochigi Prefecture has boasted the highest strawberry production volume in Japan consecutively since 1968*.
In such a strawberry kingdom, Tochigi, a new variety developed in 2018 is "Tochiaika" (Variety name: Tochigi i37). "Tochiaika" is characterized by its large size and strong sweetness, and when cut vertically, its cross-section forms a cute heart shape. The name embodies the wish for it to become a "fruit" (ka) of "Tochigi" (tochi) that is "loved" (ai) by everyone nationwide.
"Tochigi LuLuLun (Tochiaika Scent)" is a face mask that tightly condenses the blessings of the sweet and juicy "Tochiaika". While enveloped in the faintly sweet and fresh scent of Tochiaika, it leads to plump and fresh skin.
* Ministry of Agriculture, Forestry and Fisheries "Crop Statistics" from 1968 crop year to 2024 crop year
Tochigi LuLuLun (Tochiaika Scent)
[Price] 1,980 yen (tax included)
[Volume] 7 sheets x 5 bags
[Release Date] Sequentially released from mid-April 2026
[Availability] Souvenir shops and select variety stores in the Kanto area
Abundantly formulated with the sweet, fresh scent and extract of Tochiaika
"Tochiaika Fruit Extract"* produced in Tochigi Prefecture
"Tochiaika" is a new variety of strawberry born in Tochigi Prefecture.
It features a glossy red color and a heart-like shape when cut vertically. With the faintly fragrant scent of Tochiaika, please taste the strawberries on your skin as well.
* Moisturizing ingredient: Strawberry fruit extract
Containing Strawberry Polyphenols, "Strawberry Seed Extract"*
The seeds inside the tiny bumps of strawberries contain plenty of strawberry polyphenols such as tiliroside. The extract* drawn from these seeds adjusts the skin's moisture balance and delivers a bright glow.
* Firmness and luster ingredient
"Adsorptive Hyaluronic Acid"* that wraps the skin with a moisture veil
Hyaluronic acid that adheres to the skin through the power of ions. It has such adsorptivity that it does not wash away with water or sweat, staying on the surface of the skin like a veil to keep moisture. It leads to moist, beautiful skin full of hydration.
* Moisturizing ingredient: Hydroxypropyltrimonium Hyaluronate
Because you continue to use it every day. The new "Plump, Extra Thick, High Adhesion" sheet pursuing comfort
By gently sandwiching the "moisture-rich water reservoir" packed with beauty ingredients with a comfortable "skin penetration* support layer", moisture slowly and efficiently penetrates* your skin.
Because it is for daily continuous use, we have adopted a "stress-free" new sheet that is easy to pick up and particular about the feeling of adhesion when applied.
*Up to the stratum corneum
What is the regional limited "Traveling LuLuLun"?
It is a series where you can also enjoy the memories of your trip through scents, using local ingredients unique to that region.
──Hoping that even after the trip, you can immerse yourself in the fun memories and lingering feelings of the journey, and to share those memories.
Fascinated by the richness of Japan's climate and culture, and driven by the desire to discover and convey more of its unknown charms, we find ingredients = beauty secrets that can only be encountered in those regions, and develop face masks, hand creams, and more in the form of "souvenirs".
Since launching "Okinawa Premium LuLuLun" in June 2013, we now offer over 40 types of products.
No. 1 face mask brand*1, Cosmetics Award 35
It will be available sequentially at souvenir shops and select variety stores in the Kanto area from mid-April onwards.
Product page: https://lululun.com/lp?u=tabisuru_tochiaika
*1 Fuji Keizai "Cosmetics Marketing Handbook 2025" Pack Market/Brand Share based on 2024 sales performance
*2 Cumulative sales volume from July 2011 to December 2025 (according to our company's research)
The cut cross-section is a cute heart shape! "Tochiaika" from Tochigi, the strawberry kingdom of Japan for 57 consecutive years*
Tochigi Prefecture has boasted the highest strawberry production volume in Japan consecutively since 1968*.
In such a strawberry kingdom, Tochigi, a new variety developed in 2018 is "Tochiaika" (Variety name: Tochigi i37). "Tochiaika" is characterized by its large size and strong sweetness, and when cut vertically, its cross-section forms a cute heart shape. The name embodies the wish for it to become a "fruit" (ka) of "Tochigi" (tochi) that is "loved" (ai) by everyone nationwide.
"Tochigi LuLuLun (Tochiaika Scent)" is a face mask that tightly condenses the blessings of the sweet and juicy "Tochiaika". While enveloped in the faintly sweet and fresh scent of Tochiaika, it leads to plump and fresh skin.
* Ministry of Agriculture, Forestry and Fisheries "Crop Statistics" from 1968 crop year to 2024 crop year
Tochigi LuLuLun (Tochiaika Scent)
[Price] 1,980 yen (tax included)
[Volume] 7 sheets x 5 bags
[Release Date] Sequentially released from mid-April 2026
[Availability] Souvenir shops and select variety stores in the Kanto area
Abundantly formulated with the sweet, fresh scent and extract of Tochiaika
"Tochiaika Fruit Extract"* produced in Tochigi Prefecture
"Tochiaika" is a new variety of strawberry born in Tochigi Prefecture.
It features a glossy red color and a heart-like shape when cut vertically. With the faintly fragrant scent of Tochiaika, please taste the strawberries on your skin as well.
* Moisturizing ingredient: Strawberry fruit extract
Containing Strawberry Polyphenols, "Strawberry Seed Extract"*
The seeds inside the tiny bumps of strawberries contain plenty of strawberry polyphenols such as tiliroside. The extract* drawn from these seeds adjusts the skin's moisture balance and delivers a bright glow.
* Firmness and luster ingredient
"Adsorptive Hyaluronic Acid"* that wraps the skin with a moisture veil
Hyaluronic acid that adheres to the skin through the power of ions. It has such adsorptivity that it does not wash away with water or sweat, staying on the surface of the skin like a veil to keep moisture. It leads to moist, beautiful skin full of hydration.
* Moisturizing ingredient: Hydroxypropyltrimonium Hyaluronate
Because you continue to use it every day. The new "Plump, Extra Thick, High Adhesion" sheet pursuing comfort
By gently sandwiching the "moisture-rich water reservoir" packed with beauty ingredients with a comfortable "skin penetration* support layer", moisture slowly and efficiently penetrates* your skin.
Because it is for daily continuous use, we have adopted a "stress-free" new sheet that is easy to pick up and particular about the feeling of adhesion when applied.
*Up to the stratum corneum
What is the regional limited "Traveling LuLuLun"?
It is a series where you can also enjoy the memories of your trip through scents, using local ingredients unique to that region.
──Hoping that even after the trip, you can immerse yourself in the fun memories and lingering feelings of the journey, and to share those memories.
Fascinated by the richness of Japan's climate and culture, and driven by the desire to discover and convey more of its unknown charms, we find ingredients = beauty secrets that can only be encountered in those regions, and develop face masks, hand creams, and more in the form of "souvenirs".
Since launching "Okinawa Premium LuLuLun" in June 2013, we now offer over 40 types of products.
No. 1 face mask brand*1, Cosmetics Award 35