On Air Today at 6:15 PM! SBS "LIVE Shizuoka" Features "ZEN TEA BREW" (approx. 6:25 PM~) - 150 Visitors, 382 Tastings at May 5 Takumi-Yado Pop-Up, Introducing a New Style of Shizuoka Tea on TV
Dozo Co., Ltd., which develops the craft tea cocktail kit "ZEN TEA BREW," will be featured on SBS "LIVE Shizuoka" today, May 7th. A pop-up event held on May 5th attracted approximately 150 visitors, offered 382 tastings, and sold 43 kits, showcasing a new style of Shizuoka tea.
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- 📰 Published: May 7, 2026 at 18:00
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Dozo Co., Ltd. (Address: 1-2 Denmacho, Aoi-ku, Shizuoka City, Shizuoka Prefecture, 3F; Representative Director: Kohei Miura), which develops the craft tea cocktail kit "ZEN TEA BREW," will be featured in a special broadcast on SBS "LIVE Shizuoka" today, May 7th (Wednesday), starting at 6:15 PM (the segment on ZEN TEA BREW is scheduled for around 6:25 PM).
At its first in-person pop-up held on May 5th (holiday) at Sunpu Takumi-Yado Koto Koto STORE in Shizuoka City, approximately 150 people visited. A total of 382 cups were offered for tasting, and 43 kits, representing about 30% of visitors, were purchased on the same day. "The cocktail tastes delicious precisely because of this tea" — encounters with rare Shizuoka-produced tea leaves like smoked black tea and Bodhisattva sour tea created deep empathy for the tea x cocktail concept.
Furthermore, a tea cocktail experience workshop is scheduled to be held at a cooking class in Kikugawa City, Shizuoka Prefecture, on May 20th (Tuesday). Nationwide shipping is also available via the official EC site (https://www.zenteabrew.com).
Today's broadcast of SBS "LIVE Shizuoka" theme — New Tea Season, The Future of "Drinking Shizuoka Tea"
The broadcast theme is "The full-fledged new tea season has arrived. While the global matcha boom continues, we propose a new style of Shizuoka tea as a 'drink'." While the benefits of the matcha boom are spreading, the space for farmers who continue to produce sencha (green tea) is narrowing. Representative Miura, a native of Shizuoka with 13 years of experience in North America, states, "We don't want to give up on the future of drinking tea, and we want to deliver it to the world in a new form."
Program official website: https://www.at-s.com/sbstv/program/liveshizuoka/ Program Instagram: https://www.instagram.com/live_shizuoka_6/
May 5 Takumi-Yado Pop-Up Express Report — Representative's Comment
"I was happiest when people said, 'The cocktail tastes delicious precisely because of this tea.' We want to propose the best way to bring out the individuality of the tea, not just to enjoy the cocktail — it was a moment when that sentiment was conveyed," (Representative Miura).
【Event Overview】
Date
May 5, 2026 (Tuesday/Holiday)
Time
9:30 AM - 4:30 PM
Venue
Sunpu Takumi-Yado Koto Koto STORE (3240-1 Maruko, Suruga-ku, Shizuoka City, Shizuoka Prefecture)
Number of Booth Visitors
Approx. 150 people
Number of Tastings Provided
Total of 382 cups
Number of Sales
43 units
【About ZEN TEA BREW】
A DIY kit that allows you to create authentic tea cocktails simply by extracting a kit of Shizuoka-produced premium tea leaves x fruits x spices with spirits. Awarded the Grand Prize at the Ministry of Agriculture, Forestry and Fisheries "INACOME Business Contest 2025" and achieved a Makuake crowdfunding success rate of 999%. Acquired US FDA certification and commenced nationwide shipments in the US.
Official Website: https://www.zenteabrew.com / Instagram: @zenteabrew
【Company Profile】
Company Name: Dozo Co., Ltd.
Representative Director: Kohei Miura
Location: 1-2 Denmacho, Aoi-ku, Shizuoka City, Shizuoka Prefecture, 3F
Business Description: Manufacturing, sales, and export of craft tea cocktail kits
Brand Site: https://www.zenteabrew.com
At its first in-person pop-up held on May 5th (holiday) at Sunpu Takumi-Yado Koto Koto STORE in Shizuoka City, approximately 150 people visited. A total of 382 cups were offered for tasting, and 43 kits, representing about 30% of visitors, were purchased on the same day. "The cocktail tastes delicious precisely because of this tea" — encounters with rare Shizuoka-produced tea leaves like smoked black tea and Bodhisattva sour tea created deep empathy for the tea x cocktail concept.
Furthermore, a tea cocktail experience workshop is scheduled to be held at a cooking class in Kikugawa City, Shizuoka Prefecture, on May 20th (Tuesday). Nationwide shipping is also available via the official EC site (https://www.zenteabrew.com).
Today's broadcast of SBS "LIVE Shizuoka" theme — New Tea Season, The Future of "Drinking Shizuoka Tea"
The broadcast theme is "The full-fledged new tea season has arrived. While the global matcha boom continues, we propose a new style of Shizuoka tea as a 'drink'." While the benefits of the matcha boom are spreading, the space for farmers who continue to produce sencha (green tea) is narrowing. Representative Miura, a native of Shizuoka with 13 years of experience in North America, states, "We don't want to give up on the future of drinking tea, and we want to deliver it to the world in a new form."
Program official website: https://www.at-s.com/sbstv/program/liveshizuoka/ Program Instagram: https://www.instagram.com/live_shizuoka_6/
May 5 Takumi-Yado Pop-Up Express Report — Representative's Comment
"I was happiest when people said, 'The cocktail tastes delicious precisely because of this tea.' We want to propose the best way to bring out the individuality of the tea, not just to enjoy the cocktail — it was a moment when that sentiment was conveyed," (Representative Miura).
【Event Overview】
Date
May 5, 2026 (Tuesday/Holiday)
Time
9:30 AM - 4:30 PM
Venue
Sunpu Takumi-Yado Koto Koto STORE (3240-1 Maruko, Suruga-ku, Shizuoka City, Shizuoka Prefecture)
Number of Booth Visitors
Approx. 150 people
Number of Tastings Provided
Total of 382 cups
Number of Sales
43 units
【About ZEN TEA BREW】
A DIY kit that allows you to create authentic tea cocktails simply by extracting a kit of Shizuoka-produced premium tea leaves x fruits x spices with spirits. Awarded the Grand Prize at the Ministry of Agriculture, Forestry and Fisheries "INACOME Business Contest 2025" and achieved a Makuake crowdfunding success rate of 999%. Acquired US FDA certification and commenced nationwide shipments in the US.
Official Website: https://www.zenteabrew.com / Instagram: @zenteabrew
【Company Profile】
Company Name: Dozo Co., Ltd.
Representative Director: Kohei Miura
Location: 1-2 Denmacho, Aoi-ku, Shizuoka City, Shizuoka Prefecture, 3F
Business Description: Manufacturing, sales, and export of craft tea cocktail kits
Brand Site: https://www.zenteabrew.com