doum appoints Fuga Sakurai as visual model to embody the brand's worldview
Key facts
- doum appoints Fuga Sakurai as visual model to embody the brand's worldview
- Skincare brand 'doum' has launched its new Timeleap Toner and Timeleap Pack Milk, completing its 'Time Beauty' line. To mark this new phase, professional soccer player Fuga Sakurai has been appointed as the brand's visual model.
- Date: March 28, 2026
Direct answer
Skincare brand 'doum' has launched its new Timeleap Toner and Timeleap Pack Milk, completing its 'Time Beauty' line. To mark this new phase, professional soccer player Fuga Sakurai has been appointed as the brand's visual model.
- Citation
- doum appoints Fuga Sakurai as visual model to embody the brand's worldview (March 28, 2026)
- Source
- PR Times
- Date
- March 28, 2026
Skincare brand 'doum' has launched its new Timeleap Toner and Timeleap Pack Milk, completing its 'Time Beauty' line. To mark this new phase, professional soccer player Fuga Sakurai has been appointed as the brand's visual model.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 22:22
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1415h 4m after Published)
doum Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Naoki Ota) has launched the 'doum Timeleap Toner' and 'doum Timeleap Pack Milk' as part of its skincare brand 'doum,' available starting Friday, March 27, 2026, via its official online store and Amazon.
With the addition of these products, the 'Time Beauty' line—consisting of a toner, serum, and emulsion—is now complete. As the brand enters this next phase, we have appointed Fuga Sakurai as our visual model to embody the world of doum.
■ Fuga Sakurai Profile
Plays for the professional soccer club 'Zweigen Kanazawa.' A young athlete who stands out on the field with his high physical ability and calm judgment. He has garnered significant support for his sincere approach to his sport, his dedication to daily training, and his honest personality.
What doum values is not fleeting glamour, but 'accumulation.'
The time spent facing one's skin is not flashy. By continuing daily skincare, the skin gradually improves. This philosophy mirrors the way an athlete consistently trains and faces themselves every day.
Now that the product line is complete and the brand has evolved from 'points' to a 'flow,' we needed a figure who symbolizes not only external beauty but also the strength that radiates from within.
The transparency and quiet strength possessed by Fuga Sakurai resonate deeply with the 'beauty of facing time' that doum depicts.
■ Men use doum too — Toward gender-neutral Time Beauty
Through this appointment, we aim to convey the message that we are entering an era where everyone faces their own skin through skincare. Fuga Sakurai, an athlete who possesses a natural transparency, symbolizes the message that 'men use doum too.'
FAQ
Who has been appointed as the visual model for the skincare brand 'doum'?
Fuga Sakurai, a professional soccer player for 'Zweigen Kanazawa,' has been appointed as the visual model for the skincare brand 'doum'.
What new products have been launched by doum Inc. as part of their skincare brand 'doum'?
doum Inc. has launched the 'doum Timeleap Toner' and 'doum Timeleap Pack Milk' as new additions to their skincare brand 'doum'.
When and where are the new doum skincare products available for purchase?
The new doum skincare products are available starting Friday, March 27, 2026, via doum's official online store and Amazon.
What core philosophy does doum's brand embody, and how does Fuga Sakurai represent this?
doum values 'accumulation' over fleeting glamour, mirroring an athlete's consistent daily training. Fuga Sakurai embodies this through his sincere approach and dedication to his sport, reflecting the gradual improvement of skin through daily skincare.
What message does doum aim to convey through the appointment of Fuga Sakurai as their visual model?
Through Fuga Sakurai's appointment, doum aims to convey that skincare is for everyone, entering an era where all individuals face their own skin, and specifically that 'men use doum too,' symbolized by his natural transparency.