Towards a World Where "Likes" Overflow Across Countries and Languages.

Our company endorses April Dream, a project that aims to make April 1st a day for announcing dreams. This press release represents the dream of "DOU Creations Pte Ltd."

Our dream is to spread the "likes" that connect people with people and people with products all over the world.
"Likes" shared in special events. The feeling of "I like this!" that arises when encountering a new product.

DOU Creations aims to create a "world overflowing with likes," where everyone can express their "likes" and various products can be loved, by leveraging its accumulated know-how in overseas expansion and marketing power deeply rooted in local culture.

The Power of "Likes" We Connected - Creating Opportunities for People and Products to Meet Through Anime -

We were involved in a campaign for plant-based instant curry by Next Meats, a Japanese food tech venture, in collaboration with the globally popular anime "Demon Slayer: Kimetsu no Yaiba." We realized the launch of a collaborative product with "Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train," and this initiative received the "Kyoto Animonozukuri Award 2022."

The inherent feeling of "like" that people possess can also be an opportunity to encounter new products.
Through the power of anime, we created a new gateway for products.

Article link

https://prtimes.jp/main/html/rd/p/000000001.000106365.html

The Place We Created to Talk About "Likes" - Creating a Place to Talk About "Likes" at Manga App Booths -

At "C3AFA," a Japanese pop culture festival held in Singapore that attracted a record-breaking 120,000+ attendees, we were responsible for operating the promotional booth for Shueisha's Weekly Shonen Jump overseas app "MANGA Plus," and for planning and operating a talk show featuring the editor-in-chief and deputy editor-in-chief of Jump+ discussing the behind-the-scenes of manga production.

At the booth, we provided a gallery-style space where visitors could enjoy original artwork, and adopted a system where only visitors who downloaded the app could enter. Our aim was not just to deliver information, but to create an opportunity for visitors to learn more deeply about the works and to want to talk about their favorite works and manga culture.

During the exhibition, the operating team's efforts, such as distributing flyers during downtime, led to a bustling atmosphere with queues from opening to closing, attracting approximately 5,000 visitors. We were able to create a place where many people gathered, shared their "likes," and encountered works more deeply.

Our Future - Creating New Cultures and New "Likes" -

Until now, we have created opportunities for "likes" to emerge through encounters with existing cultures and products. From now on, we will also take on the challenge of creating new cultures themselves through unprecedented combinations and experiences.

- Challenging to Connect VTuber Culture and Local Professional Sports -

DOU Creations will host a collaborative event between Japanese VTuber production "Hololive Production" and Singaporean Japanese professional football club team "Albirex Niigata Singapore" on Saturday, May 16th. This event is certified as a Japan-Singapore 60th Anniversary "SJ60" commemorative project, realizing a special entertainment experience built by Japan's new VTuber culture.

A new form of culture through the fusion of globally popular VTubers and sports.

We will create a new form of "likes" in this milestone year for Japan-Singapore relations.

*"April Dream" is a project by PR TIMES where companies announce dreams they wish to achieve on April 1st. We are seriously committed to realizing this dream.