Towards a World Overflowing with "Like" Beyond Borders and Languages.

Our company supports April Dream, an initiative to send out dreams on April 1st. This press release is the dream of "DOU Creations Pte Ltd".

Our dream is to spread the feeling of "like" that connects people to people and people to products worldwide. This includes the "likes" shared during special events and the immediate feeling of "I like this" upon discovering a new product.

Dou Creations aims for a "world overflowing with like" where everyone can express their passions and discover new products they love, by leveraging our expertise in global expansion and marketing strategies deeply rooted in local cultural understanding.

The Power of "Like" We Connected ~Using the Power of Anime to Create Opportunities for People and Products to Meet~

We were involved in a campaign between the plant-based instant curry developed by Japanese food tech venture Next Meats and the globally popular anime "Demon Slayer: Kimetsu no Yaiba". This collaboration led to the launch of a product tied to "Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train", an initiative that also received the "Kyoto Anime-Monozukuri Award 2022".

The innate human feeling of "like" also serves as a catalyst for discovering new products. Through the power of anime, we have created new avenues for products to connect with consumers.

Article Link

https://prtimes.jp/main/html/rd/p/000000001.000106365.html

A Place to Talk About the "Like" We Created ~Creating a Space to Talk About "Like" at a Manga App Booth~

At "C3AFA", a Japanese pop culture festival held in Singapore that attracted a record-breaking 120,000 visitors, we managed the promotional booth for Shueisha's international Weekly Shonen Jump app, "MANGA Plus". We also planned and operated a talk show featuring the editors-in-chief and deputy editors of Jump+, who shared insights into the manga creation process.

The booth was designed as a gallery space where visitors could experience original artwork from the series, with access granted to those who downloaded the app. Our goal was to go beyond simply delivering information, aiming instead to foster deeper engagement with the works and inspire conversations about favorite series and manga culture.

Throughout the event, the operational team's ingenuity, including distributing flyers during downtime, led to a constant stream of visitors, attracting approximately 5,000 people. We successfully created an environment where many gathered, shared their personal passions, and experienced the works more profoundly.

Our Future - Creating New Culture and New "Likes" -

Until now, we have focused on creating opportunities for "likes" to emerge through encounters with existing culture and products. Moving forward, we will also embark on challenges to create new culture itself, through novel combinations and experiences.

- Challenge to Connect VTuber Culture with Local Professional Sports -

On May 16th (Saturday), DOU Creations will host a collaborative event between "Hololive Production", a Japanese VTuber production, and "Albirex Niigata Singapore", a Japanese professional soccer club team in Singapore. This event has been certified as a commemorative project for the 60th anniversary of Japan-Singapore diplomatic relations "SJ60", and will realize a special entertainment experience built by Japan's new VTuber culture.

A new form of culture through the fusion of globally popular VTubers and sports.

In this year, which also marks a milestone in Japan-Singapore relations, we will create a new form of "like".

* "April Dream" is a project by PR TIMES where companies announce their dreams for the future. We are seriously aiming for the realization of this dream.