Assortment of Setouchi Area Flavors in Bean Snacks: New Souvenir "Setomame" Launched to "Travel Setouchi with Beans"

Travel the Setouchi Area with Beans: The Souvenir "Setomame"

DOSHISHA Co., Ltd. (Osaka Headquarters: Chuo-ku, Osaka; President: Masayuki Nomura, hereinafter referred to as DOSHISHA), which plans, develops, and sells lifestyle-related products, will launch "Setomame," a new souvenir that expresses Setouchi area specialties and local gourmet foods as bean snacks, on July 1, 2026 (Wed.) at 16 souvenir shops in the Setouchi area and 4 online sites.

The Setouchi area boasts numerous attractive food cultures nurtured by its rich nature and mild climate. However, it is not easy for travelers to visit each region and enjoy its flavors within a limited time.

"Setomame" embodies the concept of "a souvenir to travel the Setouchi area with beans," packing the flavors of Setouchi's specialties and local tastes into bite-sized bean snacks. We propose a new local souvenir that allows you to enjoy the fun of traveling around Setouchi in one box.

This product won an award at the "4th Setouchi Souvenir Grand Prix." It will be sold at 16 souvenir shops within Okayama Station, Kurashiki Station, Fukuyama Station, Onomichi Station, Hiroshima Station, Shin-Yamaguchi Station, Tokuyama Station, Takamatsu Station, Matsuyama Station, Kochi Station, and Tokushima Station, as well as on 4 online sites.

[Product Features]

A lineup full of local flavor, allowing you to enjoy the tastes of the Setouchi area

An assortment of 6 types of bean snacks, inspired by representative specialties and local gourmet foods of the Setouchi area.

- Oyster Soy Sauce Beans (Hiroshima Prefecture)

Finished with a fragrant roast using oyster soy sauce, which condenses the umami of Hiroshima oysters.

- Okonomiyaki Sauce Beans (Hiroshima Prefecture)

A addictive sweet and savory flavor, inspired by the taste of Hiroshima's specialty okonomiyaki.

- Dango Beans (Okayama Prefecture)

Inspired by Okayama's specialty Kibi Dango, generously coated with Okayama Prefecture kinako (roasted soybean flour).

- Milk Cashew Nuts (Okayama Prefecture)

A mellow milk flavor using ingredients derived from Hiruzen Highland Jersey milk.

- Kamata Soy Sauce Dashi Cashew Nuts (Kagawa Prefecture)

Using Kamata Soy Sauce's dashi soy sauce, the savory dashi flavor harmonizes with the richness of cashew nuts.

- Aonori Beans (Tokushima Prefecture)

Enjoy the rich aroma of the sea using rare "suji aonori" (sea lettuce) from Tokushima Prefecture.

Package design expressing the beautiful scenery of Setouchi

The package for "Setomame" is designed to evoke the serene landscape of the Seto Inland Sea.

The Setouchi area retains many beautiful coastlines selected as one of the "100 Best White Sand and Green Pine Beaches of Japan." The tetra-shaped individual packaging, combining clear material and light blue, expresses the shimmering waves reflecting sunlight. The entire box is inspired by the continuous panorama of Setouchi's white sandy beaches, blue sea, and sky. The design is finished to evoke the scenery of Setouchi and the lingering feeling of a journey from the moment you pick it up.

"Setomame" Package Image

Bean snacks that can be easily enjoyed as a snack or an accompaniment to drinks

The tetra-shaped individual packaging is hygienic and easy to carry, making it suitable for sharing with colleagues and friends, as well as for personal use when you want to enjoy a snack.

With a variety of flavors ranging from sweet to savory, they are recommended not only as a tea accompaniment but also as a snack with beer.

"Setomame" Individual Packaging Image

[About the Co-development Partner]

Tokunaga Seika Co., Ltd. (Fukuyama City, Hiroshima Prefecture), which handles manufacturing, is a long-established bean snack maker founded in 1869.

Craftsmen meticulously adjust processes such as roasting, rolling, and coating while assessing the condition of the beans, temperature, and humidity to produce high-quality bean snacks.

Furthermore, they ensure the production of safe and secure products in factories certified with HACCP, ISO22000, and FSSC22000.

A sticker with the logo of "Mametoku," a bean snack brand finished one by one with traditional methods of a long-established company, and a collaboration design with "Setomame" is attached to the package.

[Product Information]

Product Name: Setomame

Contents: 6 bags (6 types x 1 bag each)

Price: 1,058 yen (tax included)

Release Date: July 1, 2026 (Wed.)

[Sales Stores]

16 stores, 4 online sites

List of "Setomame" Retailers

*From the press release distributed by West Japan Railway Company on May 29, 2026.

https://prtimes.jp/main/html/rd/p/000002035.000095753.html

[Company Profile]

Company Name: DOSHISHA Co., Ltd.

Representative: President Masayuki Nomura

Location: <Osaka Headquarters> 1-5-5 Higashishinsaibashi, Chuo-ku, Osaka 542-8525

<Tokyo Headquarters> 2-21-46 Takanawa, Minato-ku, Tokyo 108-8573

<Tokyo Headquarters Building 1> 1-8-10 Higashi-Ooi, Shinagawa-ku, Tokyo 140-0011

Established: January 1977

Capital: 4.993 billion yen

URL: https://www.doshisha.co.jp/

[Inquiries about this product from customers]

DOSHISHA Co., Ltd. Customer Service Center

Tel: 0120-104-481 (Weekdays 9:00-17:00)

*Information in the press release is current as of the date of information disclosure.

*Please note that the contents are subject to change without notice. Thank you for your understanding.