Cute Packaging and Fun to Look At! New 'Lip Pack' Launch for Plump and Hydrated Lips

Doshisha Co., Ltd. (Headquarters: Osaka; President: Masayuki Nomura), a planner and developer of lifestyle goods, will release two types of 'Lip Packs' specialized for lip dryness, roughness, and vertical wrinkle care from its original brand 'Biorica' on Friday, May 1, 2026. [Development Background] The lips are a delicate area prone to concerns such as dryness, roughness, and vertical wrinkles. Well-cared-for, plump, and attractive lips leave a positive impression. Furthermore, 'visual cosmetics' that people feel compelled to share on social media are highly supported, creating a demand for lip items that balance 'care effects' with 'photogenic' appeal. Based on the concept of a 'moisturizing lip pack that makes the application time fun,' we developed this product to provide both visual enjoyment and moisture replenishment. Because it is used on the delicate mouth area, we focused on the ingredients and aimed for a Japan-made lip pack that customers can use with peace of mind. [Product Features] - Plump Color Gel Sheets containing Beauty Serum: Wraps delicate lips in a moisture seal for intensive treatment (does not tint the lips). - Adheres Gently to Lips: Delivers an abundance of serum (*1) to soften the lips. - For Dry Seasons and Environments: Layers moisture (*1) to create alluring, full lips. - Intensive Moisture Supply for Vertical Wrinkles (*1): Lips remain hydrated even after removal, offering a melting reward time. - Contains Moisturizing Ingredients: Formulated with Niacinamide, Honey Extract, Squalane, 5 types of Ceramides (*2), and Hyaluronic Acid (*3). *1 Up to the stratum corneum. Results may vary individually. *2 Ceramide NP, Ceramide EOP, Ceramide NS, Ceramide AP, Ceramide NG. *3 Sodium Hyaluronate. [Product Summary] Product Name: Biorica Lip Pack PE (Moisturizing pack for lips) - Content: 20 sheets (57mL serum) - Price: 2,200 JPY (including tax) - Scent: Peach Product Name: Biorica Lip Pack RO (Moisturizing pack for lips) - Content: 20 sheets (57mL serum) - Price: 2,200 JPY (including tax) - Scent: Rose [Official Website] HP: https://biorica.jp/ [Company Profile] Trade Name: Doshisha Co., Ltd. Representative: President Masayuki Nomura Location: 1-5-5 Higashi-Shinsaibashi, Chuo-ku, Osaka 542-8525 Established: January 1977 Capital: 4,993 million JPY URL: https://www.doshisha.co.jp/