Doshisha Co., Ltd. (Osaka Head Office: Chuo-ku, Osaka City; Representative Director and President: Masayuki Nomura), a company that plans, develops, and sells lifestyle-related products, will release two items in collaboration with Harajuku video creator Shinako: an "Electric Shaved Ice Maker" and a frozen dessert maker "HAPI MIX." These products will be available from Saturday, April 25, 2026, through Doshisha's official online store "Doshisha Marche" and some mass retailers.

Product Page URLs: (Electric Shaved Ice Maker) https://do-cooking.com/koorikaki/ (HAPI MIX) https://do-cooking.com/hapimix/

Retailer Store URLs: (Electric Shaved Ice Maker) https://do-cooking.com/koorikaki/shoplist.pdf (HAPI MIX) https://do-cooking.com/hapimix/shoplist.pdf

The "Electric Shaved Ice Maker" and "HAPI MIX" being released this time are the second collaboration items with Shinako-chan, a sweets producer who has created numerous "buzz-worthy" sweets at Harajuku stores and on social media.

In February 2025, the first collaboration, the kids' bottle "Shinako-chan x sokomo Washable Bottle," which has a removable bottom for easy washing, was released. It received a great response from elementary school students and Gen Z fans of Shinako-chan, as well as adults, through social media and word-of-mouth, with comments like "I'm excited to take it to elementary school" and "Shinako-chan's design is super cute!"

This second collaboration project started with the desire to "let people enjoy Shinako-chan's colorful and pop 'Shinako World' sweets at home." It combines Shinako-chan's worldview, which has tremendous support mainly from elementary school students and Gen Z, with Doshisha's long-cultivated know-how in "easily making delicious chilled desserts."

FACT BOX

  • Source: PR TIMES
  • Category: New Product