New Proposal for Popular Large-Capacity Sweet Potato Chips, Sold 980,000 Units*: A New Flavor Weaving Sweet Potato's Sweetness with Mala's Stimulation! "Sweet Potato Chips Spicy Mala Flavor" Released

Doshisha Corporation (Osaka Head Office: Chuo-ku, Osaka; Representative Director and President: Masayuki Nomura; hereinafter "Doshisha"), which plans, develops, and sells lifestyle-related products, began selling a new flavor, "Sweet Potato Chips Spicy Mala Flavor," from its popular sweet potato chip series through retailers nationwide in late March 2026.

【Development Background】

Since 2023, our company has been developing a large-capacity sweet potato chip series. In addition to the satisfying volume, the series has gained popularity for its flavor development that utilizes the natural sweetness of the ingredients and its diverse flavor offerings, with cumulative sales exceeding 980,000 units*.

Previously, we have offered "Purple Sweet Potato Chips," "Sweet Potato Chips Honey Flavor," and "Sweet Potato Chips Salted Butter Flavor." As the fourth installment, we developed "Sweet Potato Chips Spicy Mala Flavor" to meet the growing demand for "Maa-katsu" (activities to enjoy the "Mala" flavor), which has been attracting attention in recent years.

While sweet potato chips have traditionally featured flavors that highlight the natural sweetness of the ingredient, with this product, we dared to challenge a "meal-like flavor." Despite being a snack, you can enjoy a satisfying feeling as if it were a full dish. The contrast between the natural sweetness of sweet potato and the stimulating spiciness and umami unique to Mala creates an addictive taste. We propose a "new way to enjoy sweet potato chips" that overturns the image of sweetness.

*Based on Doshisha's shipment volume from October 2023 to the end of March 2026

【Product Features】

◆Large-capacity pack with a zip lock

With a large capacity of 130g, it is designed for ample enjoyment. The zip-lock packaging allows you to maintain the crispy texture after opening, even if you don't finish it all at once, and you can take out only the amount you want to eat and store the rest.

It is perfect for sharing with family and friends, as an accompaniment to movies or sports viewing, a refreshment during remote work, or a snack for home drinking, active in various scenes.

◆Natural sweetness of sweet potato × Authentic Mala

Sweet potato chips that leverage the natural sweetness of the ingredient are finished with an authentic Mala flavor, balanced with the stimulation of black pepper and the spiciness of chili. Furthermore, by layering spices such as garlic, onion, and ginger, we have achieved a deep umami.

The contrast between sweetness and spiciness and the lingering taste are its characteristics.