New Concept: Selecting Sunscreen by Beauty Ingredients. Two "UV Serum Gel" Varieties Launched for Skincare-Like Comfort
Key facts
- New Concept: Selecting Sunscreen by Beauty Ingredients. Two "UV Serum Gel" Varieties Launched for Skincare-Like Comfort
- Doshisha has launched two varieties of "UV Serum Gel," a sunscreen designed to feel like a beauty serum.
- Date: March 30, 2026
Direct answer
Doshisha has launched two varieties of "UV Serum Gel," a sunscreen designed to feel like a beauty serum.
- Citation
- New Concept: Selecting Sunscreen by Beauty Ingredients. Two "UV Serum Gel" Varieties Launched for Skincare-Like Comfort (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
Doshisha has launched two varieties of "UV Serum Gel," a sunscreen designed to feel like a beauty serum.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
Doshisha Co., Ltd. (Headquarters: Chuo-ku, Osaka; President: Masayuki Nomura), a planner and developer of lifestyle-related goods, will release two varieties of "UV Serum Gel" from its original brand "Ajuste" on Saturday, March 28, 2026. This product feels as though a sunscreen and a beauty serum have been combined into one.
【Development Background】
We often hear concerns about sunscreens, such as they feel "creaky" on the skin or the texture is so unpleasant that the user cannot finish the bottle. The brand concept of "Ajuste" is to "adjust" and release women from such daily inconveniences, helping them lead more enriched lives. We believed that if applying sunscreen felt as pleasant as a skincare routine, daily UV protection would become much more comfortable. This vision drove our development process.
【Product Features】
A Focus on a Moisturizing Yet Non-Sticky Feel
By balancing beauty ingredients (*1–4), we have achieved a finish that is moisturizing without being sticky. It leaves no white cast and has a fresh, lightweight feel. It is comfortable for use on both the face and body.
Commitment to Ingredients
The product features beauty ingredients such as "Vitamin C (*1) + Glutathione (*2)" and "Niacinamide (*3) + Retinol (*3)." It protects the skin from the UV rays that cause dark spots while maintaining moisture. Seven types of plant extracts (*4) are also included as common ingredients.
SPF50 / PA++++ Protection
Equipped with powerful UV-blocking functionality, it is recommended for both daily use and outdoor activities. It lacks the characteristic "creaky" feel of typical sunscreens and can be easily washed off with regular soap, requiring no specialized cleanser.
Skin-Friendly "Four-Free" Formula
Paraben-free, metal-component-free (no zinc oxide or titanium dioxide), silicone-free, and talc-free.
【Product Overview】
<Product Name> Ajuste UV Gel ASGL A
■ Volume: 60g
■ Suggested Retail Price: 1,628 yen (tax included)
■ Scent: Orange Verbena
■ Texture: Gel...
FAQ
What is the new concept behind the Ajuste UV Serum Gel?
The new concept is selecting sunscreen based on beauty ingredients, offering a skincare-like comfort.
What are the key beauty ingredients featured in the Ajuste UV Serum Gel?
Key beauty ingredients include Vitamin C + Glutathione and Niacinamide + Retinol, along with seven types of plant extracts.
What is the SPF and PA rating of the Ajuste UV Serum Gel?
The Ajuste UV Serum Gel is equipped with SPF50 and PA++++ protection.
What kind of skin feel does the Ajuste UV Serum Gel aim to provide?
It aims to provide a moisturizing yet non-sticky feel, leaving no white cast and a fresh, lightweight sensation.
What does the 'Four-Free' formula of the Ajuste UV Serum Gel signify?
The 'Four-Free' formula means it is paraben-free, metal-component-free, silicone-free, and talc-free.