New Concept! Choose Sunscreen by Beauty Ingredients - "UV Serum Gel" 2 Types Released, Feels Like Skincare

Doshisha Co., Ltd. (Osaka Head Office: Chuo-ku, Osaka; Representative Director and President: Masayuki Nomura), which plans, develops, and sells lifestyle-related products, will launch two types of "UV Serum Gel," which feel as if sunscreen and serum have become one, under its original brand "Ajuste" on Saturday, March 28, 2026. 【Development Background】 We often hear concerns about sunscreen, such as "sunscreen feels stiff" or "I dislike the texture and couldn't finish using it." The brand concept of "Ajuste" is to adjust and free women from their worries and inconveniences, allowing them to lead fulfilling lives. We believe that if daily UV protection feels as comfortable as skincare, it will become much more pleasant. We developed these products with this in mind. 【Product Features】 **Commitment to a moisturizing yet non-sticky texture** By carefully blending beauty ingredients (*1-4), we achieved a finish that moisturizes without stickiness. It leaves no white cast, has a fresh and refreshing light texture, and can be comfortably used not only on the face but also on the body. **Commitment to Ingredients** It contains beauty ingredients such as "Vitamin C (*1) + Glutathione (*2)" and "Niacinamide (*3) + Retinol (*3)". It protects the skin from UV rays, which cause spots, while maintaining skin hydration. It also contains 7 types of plant extracts (*4) as common ingredients. **SPF50・PA++++ Sunscreen** Equipped with a function to powerfully cut strong UV rays. Recommended not only for daily use but also for outdoor activities and leisure scenes. It does not have the characteristic stiff feeling of sunscreen and can be gently removed with soap, without the need for a dedicated cleanser. **4 "Free" items that your skin will love** Paraben-free (preservative), metal component-free (zinc oxide, titanium dioxide), silicone-free, talc-free. 【Product Overview】 Ajuste UV Gel ASGL A ■Contents: 60g ■Suggested Retail Price: 1,628 yen (tax included) ■Orange Verbena scent ■Gel