DONUTS Launches Event Photo Sales Service “Favo,” Connecting Creators and Fans Through a New Support Experience

DONUTS Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Keisei Nishimura) has launched “Favo,” an event photo sales service. The new service offers official photos of the best moments at events and connects fans with creators active across genres, including live streamers, actors, models, and artists. At events such as fashion shows and concerts, the brilliance of those on stage lasts only for a moment. Until now, there have been limited ways to preserve that excitement in a high-quality, tangible form while also directly supporting creators. “Favo” enables fans to purchase photos of decisive moments captured by professional photographers with the same ease as sending a “like” on social media. The service debuted at “MIXCHA COLLECTION 2026 〜Blooming Style〜,” an event hosted by the live-streaming and video app MixChannel on Sunday, April 26, 2026. It got off to a strong start, exceeding sales forecasts by 150%. DONUTS said the response reaffirmed both the passionate support from fans and the strong acceptance of a new fan-support experience that preserves memories in the tangible form of photographs. Going forward, DONUTS plans to link Favo with major fashion events and festivals it organizes, MixChannel-hosted events, and partner external events. By expanding the service’s features, the company aims to create a world where fans can enjoy “the best moments” from all kinds of entertainment venues as their own special collections at any time, while balancing “excitement that does not disappear after an event ends” with “sustainable support for creators’ activities.” 【Upcoming Sales】 Favo plans to sell stage photos and newly shot cuts from “UP-T Presents SAPPORO COLLECTION 2026 SPRING/SUMMER,” one of Hokkaido’s largest fashion events, to be held on Sunday, May 17, 2026. Please see the special website for details. Special website: https://favo.ec/sapporo2026ss ■Service Features ・Professional-quality official photos that bring back the excitement From the energy of live performances and candid backstage moments to tears at award ceremonies, Favo offers high-resolution photo data shot from official perspectives. Fans can build their own special collections for smartphone wallpapers or viewing. ・Delivered within one week of purchase in principle, with an exceptionally smooth buying experience Photos are displayed in an easy-to-view format, and item selection is smooth. Photos are posted on the site on the same day they are shot, and orders are delivered within one week in principle, allowing fans to receive them while the excitement is still fresh. ・A new support cycle where purchases become power for favorite creators A portion of photo sales revenue is returned to the relevant creators. For fans, the joy of obtaining memories becomes support for creators’ next activities, generating a positive cycle for both sides. ■About DONUTS Co., Ltd. DONUTS develops web-centered services across five core business areas: cloud services such as Jobcan, games including Tank no Tora, video and live-streaming through MixChannel, medical services through CLIUS, and publishing media such as Ray and Zipper. The company also continues to take on new business challenges. Under the theme of creating “services and content that will retain value 10 or 20 years into the future,” DONUTS pursues possibilities across business domains without limitation, leveraging the speed enabled by its high equity ratio. Company name: DONUTS Co., Ltd. Location: Odakyu Southern Tower 8F, 2-2-1 Yoyogi, Shibuya-ku, Tokyo Representative: Keisei Nishimura, Representative Director Established: February 5, 2007 Business areas: Cloud services, games, video and live-streaming, medical services, publishing media Corporate website: https://www.donuts.ne.jp/