Live Streaming & Video App 'MixChannel' Signs Support Company Contract for the 2026 Season with Last Season's JERA Central League Champion 'Hanshin Tigers'!
DONUTS Inc.'s app 'MixChannel' has signed a support company agreement with the Hanshin Tigers for the 2026 season. They will host sponsored games and run in-app interactive events.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 03:00
- 🔍 Collected: April 1, 2026 at 18:37
- 🤖 AI Analyzed: April 21, 2026 at 07:16 (468h 39m after Collected)
'MixChannel' (Mikucha), a live streaming and video app developed and operated by DONUTS Co., Ltd. (Shibuya-ku, Tokyo; Representative Director: Keisei Nishimura), announced that it has signed a support company agreement for the 2026 season with the 'Hanshin Tigers,' the winner of the JERA Central League in the 2025 season.
## 'MixChannel' and 'Hanshin Tigers' Deliver Dreams and Excitement with a New Tag Team
'MixChannel' is a communication app where listeners (viewers) can enjoy interactive communication by sending comments and items to live streams by 'livers' (broadcasters) and videos posted by creators. It boasts over 18 million cumulative users in Japan and currently has over 5 million monthly visitors. As a 'platform that makes dreams come true,' it hosts approximately 3,000 auditions annually, planning and operating events to support those working hard to grasp their ideal future with their own hands.
Meanwhile, the 'Hanshin Tigers,' in their 2025 season marking the 90th anniversary of the franchise's founding, displayed overwhelming strength to achieve their 7th JERA Central League championship, their first in two years. Their rapid progress, carving new glory into their traditional club history and engulfing fans across Japan in a vortex of enthusiasm, continues to captivate many people. We were deeply impressed by the unwavering stance of the 'Hanshin Tigers,' a traditional team representing Japan that constantly fights towards the 'big dream' of reaching the top. This contract was reached out of a desire to support that dream and build excitement together.
Starting today, as a support company for the 'Hanshin Tigers' 2026 season, 'MixChannel' will hold crown-sponsored games at regular season official games hosted by the Hanshin Tigers at Kyocera Dome Osaka and farm official games at Nittetsu Kohan SGL Stadium Amagasaki. Furthermore, we will support the team by participating in various promotional measures, displaying advertisements inside and outside the stadium, and rolling out various novelties. Additionally, we aim to expand the sports viewing experience and create new entertainment value by holding various events within the 'MixChannel' app throughout the season, promoting fan-participation projects and digital measures.
Going forward, 'MixChannel' will continue to expand opportunities for livers and creators, strengthen ties with local communities, aim for a new form of regional revitalization that fuses sports and entertainment, and support those who challenge their dreams.
## Main Initiatives (Planned)
### Holding Crown-Sponsored Games
* Implementation of a regular-season official game (1 game) hosted by the 'Hanshin Tigers' at Kyocera Dome Osaka as a crown-sponsored game.
* Implementation of farm official games (3 games) hosted by the 'Hanshin Tigers' at Nittetsu Kohan SGL Stadium Amagasaki as crown-sponsored games.
### Promotions Inside and Outside the Stadium
* Production of novelties
* Advertisement placement in 'Monthly Tigers'
* Advertisement display on stadium visions
* Advertisement displays on signage, banners, billboards, posters, etc., outside the stadium
And more.
### Implementation of Various Events within the 'MixChannel' App
We plan to hold various events, such as auditions for the right to participate in ceremonial first pitches and presentation ceremonies, and the right to appear as a model when the above advertisements are displayed. We plan to prepare projects that livers, creators, and listeners can enjoy together.
## 'MixChannel' and 'Hanshin Tigers' Deliver Dreams and Excitement with a New Tag Team
'MixChannel' is a communication app where listeners (viewers) can enjoy interactive communication by sending comments and items to live streams by 'livers' (broadcasters) and videos posted by creators. It boasts over 18 million cumulative users in Japan and currently has over 5 million monthly visitors. As a 'platform that makes dreams come true,' it hosts approximately 3,000 auditions annually, planning and operating events to support those working hard to grasp their ideal future with their own hands.
Meanwhile, the 'Hanshin Tigers,' in their 2025 season marking the 90th anniversary of the franchise's founding, displayed overwhelming strength to achieve their 7th JERA Central League championship, their first in two years. Their rapid progress, carving new glory into their traditional club history and engulfing fans across Japan in a vortex of enthusiasm, continues to captivate many people. We were deeply impressed by the unwavering stance of the 'Hanshin Tigers,' a traditional team representing Japan that constantly fights towards the 'big dream' of reaching the top. This contract was reached out of a desire to support that dream and build excitement together.
Starting today, as a support company for the 'Hanshin Tigers' 2026 season, 'MixChannel' will hold crown-sponsored games at regular season official games hosted by the Hanshin Tigers at Kyocera Dome Osaka and farm official games at Nittetsu Kohan SGL Stadium Amagasaki. Furthermore, we will support the team by participating in various promotional measures, displaying advertisements inside and outside the stadium, and rolling out various novelties. Additionally, we aim to expand the sports viewing experience and create new entertainment value by holding various events within the 'MixChannel' app throughout the season, promoting fan-participation projects and digital measures.
Going forward, 'MixChannel' will continue to expand opportunities for livers and creators, strengthen ties with local communities, aim for a new form of regional revitalization that fuses sports and entertainment, and support those who challenge their dreams.
## Main Initiatives (Planned)
### Holding Crown-Sponsored Games
* Implementation of a regular-season official game (1 game) hosted by the 'Hanshin Tigers' at Kyocera Dome Osaka as a crown-sponsored game.
* Implementation of farm official games (3 games) hosted by the 'Hanshin Tigers' at Nittetsu Kohan SGL Stadium Amagasaki as crown-sponsored games.
### Promotions Inside and Outside the Stadium
* Production of novelties
* Advertisement placement in 'Monthly Tigers'
* Advertisement display on stadium visions
* Advertisement displays on signage, banners, billboards, posters, etc., outside the stadium
And more.
### Implementation of Various Events within the 'MixChannel' App
We plan to hold various events, such as auditions for the right to participate in ceremonial first pitches and presentation ceremonies, and the right to appear as a model when the above advertisements are displayed. We plan to prepare projects that livers, creators, and listeners can enjoy together.