Live Streaming & Video App "Mixchannel" Partners with JERA Pacific League Champions "Hanshin Tigers" as a 2026 Season Support Company!
Live streaming & video app "Mixchannel" has entered into a support company contract for the 2026 season with the 2025 JERA Pacific League champions, the "Hanshin Tigers," planning sponsored games and in-app events to support both.
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- 📰 Published: April 2, 2026 at 03:00
DONUTS Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Hirose Nishimura) announces that its live streaming & video app "Mixchannel," which it develops and operates, has entered into a support company contract for the 2026 season with the "Hanshin Tigers," the 2025 season JERA Pacific League champions.
## "Mixchannel" and "Hanshin Tigers" Deliver Dreams and Excitement with a New Tag Team
"Mixchannel" is a communication app that allows listeners (viewers) to enjoy two-way communication by sending comments and items to live streams by livers (broadcasters) and uploaded videos by creators (video posters). It boasts over 18 million cumulative users in Japan and over 5 million monthly visitors. As a "platform for making dreams come true," we have planned and operated events to support those who strive to achieve their ideal future with their own hands, such as holding approximately 3,000 auditions annually.
On the other hand, the "Hanshin Tigers," in the 2025 season, achieved their 7th JERA Pacific League championship, their first in two years, marking the 90th anniversary of the club's founding. Their advancement, which etched new glory into the club's rich history and engulfed fans across Japan in a whirlwind of excitement, continues to captivate many people. Deeply impressed by the unwavering stance of the "Hanshin Tigers," a traditional club representing Japan that constantly battles towards the "big dream" of reaching the top, we have entered into this contract with the desire to support that dream and cheer them on together.
Starting today, "Mixchannel" will become a support company for the "Hanshin Tigers" for the 2026 season. We will support the team by holding sponsored games for regular season official matches at Kyocera Dome Osaka and farm official matches at Nittetsu Kōhan SGL Stadium Amagasaki, hosted by the "Hanshin Tigers." We will also participate in various promotional activities, display advertisements inside and outside the stadium, and implement various novelty promotions. Furthermore, throughout the season, we will hold various events within the "Mixchannel" app, promote fan participation initiatives and digital campaigns, aiming to expand the sports viewing experience and create new entertainment value.
Moving forward, "Mixchannel" will continue to support those who challenge their dreams by expanding opportunities for livers (broadcasters) and creators (video posters), strengthening connections with local communities, and aiming for a new form of regional revitalization that fuses sports and entertainment.
## Main Initiatives (Planned)
### ◆ Holding of Sponsored Games
* One regular season official match hosted by "Hanshin Tigers" at Kyocera Dome Osaka will be held as a sponsored game.
* Three farm official matches hosted by "Hanshin Tigers" at Nittetsu Kōhan SGL Stadium Amagasaki will be held as sponsored games.
### ◆ Promotions Inside and Outside the Stadium
* Production of novelties
* Advertisement placement in "Monthly Tigers"
* Advertisement placement on in-stadium vision screens
* Advertisement placement on outdoor signage, banners, billboards, posters, etc.
### ◆ Holding Various Events within the "Mixchannel" App
We plan to hold various events, such as holding auditions for participation rights in ceremonial first pitches and presentation ceremonies, as well as opportunities to appear as models in the aforementioned advertising placements. We will prepare events that livers, creators, and listeners can enjoy together, so please look forward to them.
* Details will be announced on the "Mixchannel" app and official SNS platforms as soon as they are decided.
## About the Live Streaming & Video App "Mixchannel"
An app where you can enjoy communication through live streaming and video posting. Launched in December 2013, it has surpassed 18 million cumulative users in Japan. The current number of monthly visitors exceeds 5 million. In July 2020, the service name was changed from "MixChannel" to "Mixchannel."
Official Website: https://mixch.tv (PC, Smartphone common)
App Download URL: https://app.adjust.com/5ns21yf
## About DONUTS Co., Ltd.
DONUTS Co., Ltd. develops and operates web-based services across five main domains: cloud services ("JobCan"), game services (e.g., "Tora no Mon"), video/live streaming services ("Mixchannel"), medical services ("CLIUS"), and publishing media (e.g., "Ray," "Zipper"), while continuously challenging new business ventures. We pursue various possibilities with the speed afforded by a high equity ratio, without any restrictions on business domains, under the theme of "services and content that will leave value in 10 or 20 years."
Company Name: DONUTS Co., Ltd.
Location: Odakyu Southern Tower 8F, 2-2-1 Yoyogi, Shibuya-ku, Tokyo
Representative: Representative Director, Hirose Nishimura
Established: February 5, 2007
Business Activities: Cloud Services, Game Services, Video/Live Streaming Services, Medical Services, Publishing Media Services
Company Website: https://www.donuts.ne.jp/
## "Mixchannel" and "Hanshin Tigers" Deliver Dreams and Excitement with a New Tag Team
"Mixchannel" is a communication app that allows listeners (viewers) to enjoy two-way communication by sending comments and items to live streams by livers (broadcasters) and uploaded videos by creators (video posters). It boasts over 18 million cumulative users in Japan and over 5 million monthly visitors. As a "platform for making dreams come true," we have planned and operated events to support those who strive to achieve their ideal future with their own hands, such as holding approximately 3,000 auditions annually.
On the other hand, the "Hanshin Tigers," in the 2025 season, achieved their 7th JERA Pacific League championship, their first in two years, marking the 90th anniversary of the club's founding. Their advancement, which etched new glory into the club's rich history and engulfed fans across Japan in a whirlwind of excitement, continues to captivate many people. Deeply impressed by the unwavering stance of the "Hanshin Tigers," a traditional club representing Japan that constantly battles towards the "big dream" of reaching the top, we have entered into this contract with the desire to support that dream and cheer them on together.
Starting today, "Mixchannel" will become a support company for the "Hanshin Tigers" for the 2026 season. We will support the team by holding sponsored games for regular season official matches at Kyocera Dome Osaka and farm official matches at Nittetsu Kōhan SGL Stadium Amagasaki, hosted by the "Hanshin Tigers." We will also participate in various promotional activities, display advertisements inside and outside the stadium, and implement various novelty promotions. Furthermore, throughout the season, we will hold various events within the "Mixchannel" app, promote fan participation initiatives and digital campaigns, aiming to expand the sports viewing experience and create new entertainment value.
Moving forward, "Mixchannel" will continue to support those who challenge their dreams by expanding opportunities for livers (broadcasters) and creators (video posters), strengthening connections with local communities, and aiming for a new form of regional revitalization that fuses sports and entertainment.
## Main Initiatives (Planned)
### ◆ Holding of Sponsored Games
* One regular season official match hosted by "Hanshin Tigers" at Kyocera Dome Osaka will be held as a sponsored game.
* Three farm official matches hosted by "Hanshin Tigers" at Nittetsu Kōhan SGL Stadium Amagasaki will be held as sponsored games.
### ◆ Promotions Inside and Outside the Stadium
* Production of novelties
* Advertisement placement in "Monthly Tigers"
* Advertisement placement on in-stadium vision screens
* Advertisement placement on outdoor signage, banners, billboards, posters, etc.
### ◆ Holding Various Events within the "Mixchannel" App
We plan to hold various events, such as holding auditions for participation rights in ceremonial first pitches and presentation ceremonies, as well as opportunities to appear as models in the aforementioned advertising placements. We will prepare events that livers, creators, and listeners can enjoy together, so please look forward to them.
* Details will be announced on the "Mixchannel" app and official SNS platforms as soon as they are decided.
## About the Live Streaming & Video App "Mixchannel"
An app where you can enjoy communication through live streaming and video posting. Launched in December 2013, it has surpassed 18 million cumulative users in Japan. The current number of monthly visitors exceeds 5 million. In July 2020, the service name was changed from "MixChannel" to "Mixchannel."
Official Website: https://mixch.tv (PC, Smartphone common)
App Download URL: https://app.adjust.com/5ns21yf
## About DONUTS Co., Ltd.
DONUTS Co., Ltd. develops and operates web-based services across five main domains: cloud services ("JobCan"), game services (e.g., "Tora no Mon"), video/live streaming services ("Mixchannel"), medical services ("CLIUS"), and publishing media (e.g., "Ray," "Zipper"), while continuously challenging new business ventures. We pursue various possibilities with the speed afforded by a high equity ratio, without any restrictions on business domains, under the theme of "services and content that will leave value in 10 or 20 years."
Company Name: DONUTS Co., Ltd.
Location: Odakyu Southern Tower 8F, 2-2-1 Yoyogi, Shibuya-ku, Tokyo
Representative: Representative Director, Hirose Nishimura
Established: February 5, 2007
Business Activities: Cloud Services, Game Services, Video/Live Streaming Services, Medical Services, Publishing Media Services
Company Website: https://www.donuts.ne.jp/
FAQ
What are the terms of the contract between "Mixchannel" and "Hanshin Tigers"?
For the 2026 season, Mixchannel will be a support company for the Hanshin Tigers, cheering them on through sponsored games and in-app events.
What are the expected effects of this partnership?
It is expected to expand Mixchannel's user base and brand awareness, strengthen the Hanshin Tigers' fan engagement, and create new revenue opportunities.
What kind of events are planned?
Auditions for participation rights in ceremonial first pitches and model appearances, as well as fan participation projects, are planned within the "Mixchannel" app.