New High School Protein Brand 'AIZU' Appoints 5-Member Boy Group 'VIBY', Fresh from Pre-Debut in March, as Brand Ambassador
Pan Pacific International Holdings (PPIH) has launched 'AIZU', a new protein brand for high school students. To strengthen its appeal to Gen Z, the company has appointed the newly pre-debuted 5-member boy group 'VIBY' as brand ambassador, rolling out promotions at Don Quijote and other stores.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 13:00
- 🔍 Collected: April 8, 2026 at 04:30
- 🤖 AI Analyzed: April 20, 2026 at 20:59 (304h 29m after Collected)
Pan Pacific International Holdings Corporation (hereinafter, PPIH) launched 'AIZU', a protein brand that supports the present (health) and future (dreams) of high school students, on Wednesday, March 25, 2026, and began selling related products on the same day. We are now pleased to announce that the 5-member boy group 'VIBY' (pronounced: vai-bee), who just had their pre-debut in March, has been appointed as the 'AIZU' brand ambassador starting Wednesday, April 8.
This marks VIBY's first brand ambassador appointment. Furthermore, starting Wednesday, April 8, 2026, at the 'AIZU' corners in PPIH Group domestic stores (excluding some stores) including Don Quijote, Apita, and Piago, in-store promotions featuring VIBY will be rolled out sequentially. This includes the release of a web commercial featuring VIBY's 1st Digital Single 'Mi*light', which begins streaming the same day, as the commercial song.
**■ 'VIBY', a group gaining attention mainly from Gen Z, appointed as 'AIZU' brand ambassador**
The 'AIZU' brand concept, 'Three signals that 'energize' the body, 'lift' the mood, and 'connect' to youthful memories,' and VIBY's concept, 'A shining journey of youth,' both embody a sentiment that resonates with youth. The decision to appoint VIBY was born from the desire for the newly launched 'AIZU' and the newly debuted VIBY to unite under the signal of 'youth' and cheer on the 'youth' of high school students together. Please look forward to the resonance between 'AIZU', which continues to support the present and future of high school students, and the fresh sensibility and energy of VIBY, with an average age of 17.2.
Regarding their appointment as brand ambassadors, VIBY commented as follows:
'We are very happy that we, VIBY, have been appointed as the ambassadors for 'AIZU'. As this is our first time as ambassadors, we are extremely honored and feel that this will be a great source of strength for our future activities. We believe 'AIZU' is a presence that encourages people who are working hard every day.'
This marks VIBY's first brand ambassador appointment. Furthermore, starting Wednesday, April 8, 2026, at the 'AIZU' corners in PPIH Group domestic stores (excluding some stores) including Don Quijote, Apita, and Piago, in-store promotions featuring VIBY will be rolled out sequentially. This includes the release of a web commercial featuring VIBY's 1st Digital Single 'Mi*light', which begins streaming the same day, as the commercial song.
**■ 'VIBY', a group gaining attention mainly from Gen Z, appointed as 'AIZU' brand ambassador**
The 'AIZU' brand concept, 'Three signals that 'energize' the body, 'lift' the mood, and 'connect' to youthful memories,' and VIBY's concept, 'A shining journey of youth,' both embody a sentiment that resonates with youth. The decision to appoint VIBY was born from the desire for the newly launched 'AIZU' and the newly debuted VIBY to unite under the signal of 'youth' and cheer on the 'youth' of high school students together. Please look forward to the resonance between 'AIZU', which continues to support the present and future of high school students, and the fresh sensibility and energy of VIBY, with an average age of 17.2.
Regarding their appointment as brand ambassadors, VIBY commented as follows:
'We are very happy that we, VIBY, have been appointed as the ambassadors for 'AIZU'. As this is our first time as ambassadors, we are extremely honored and feel that this will be a great source of strength for our future activities. We believe 'AIZU' is a presence that encourages people who are working hard every day.'