Domino's Pizza Donates Pizzas to Children's Cafeterias Linked to Primary Industries via 'Senchoku Domino Fund®'

Domino's Pizza Japan Inc. (CEO: Dieter Habel, headquarters: Shinagawa-ku, Tokyo; hereinafter "Domino's Pizza"), the leading home delivery pizza chain in Japan by market share, provided free pizza to 15 children's cafeterias involved in primary industries nationwide from Monday, May 18, 2026, to Sunday, May 31, 2026, through the 'Senchoku Domino Fund®'.

The 'Senchoku Domino Fund®' was established by Domino's Pizza in April 2022, driven by the belief that as a company involved in essential daily food, it should contribute to Japan's present and future development. To date, the fund has donated a total of ¥14,113,000 in grants and subsidies to agricultural, forestry, and fisheries support organizations involved in primary industries. Starting this year, the scope of activities has expanded to include warm pizza donations to 15 children's cafeterias across Japan engaged in primary industries.

Going forward, Domino's Pizza will continue to support the future of community-based initiatives by broadly supporting the food, education, and health of Japan's next generation through the 'Senchoku Domino Fund®'.

Launch of the 'Senchoku Domino Fund®' in 2022

In 2026, the initiative expanded its scope to deliver warm pizzas to children's cafeterias linked to primary industries

Domino's Pizza established the 'Senchoku Domino Fund®' in April 2022 to support organizations actively addressing social and environmental issues, with the mission of 'supporting the present and future of Japan's producers.' For every 'Senchoku Domino Quattro' series pizza sold since 2022, 10 yen has been allocated to the fund. Additionally, since May 2023, the 'Rounded Donation Program' has allowed customers to voluntarily round up their order totals to the nearest 100 yen for donation.

On Monday, March 30, 2026, the donation recipients of the 'Rounded Donation Program' were expanded to include support activities for youth food, education, and health, in addition to agricultural, forestry, and fisheries support organizations, to broadly support the next generation of Japan.

This year, with an expanded focus on supporting the next generation, Domino's Pizza aimed to foster human and community connections through the joy of sharing pizza. Warm pizzas were provided free of charge to 15 children's cafeterias nationwide involved in primary industries. A total of 865 servings, or 230 large-sized pizzas—including Domino's Deluxe, American, Margherita, and Mayo Jaga—were lovingly baked and delivered by Domino's Pizza.

<Comments from Children's Cafeterias (Excerpts)>

Chii-chan Children's Cafeteria (Aichi Prefecture)

Pizza is a favorite among children, and above all, when we say 'It's pizza!', the kids burst into smiles shouting 'Yay!'

The pizza shared together was clearly very delicious.

Elderly individuals, who often live alone and rarely get to enjoy pizza, were especially delighted, saying it was 'delicious' and 'so happy.' We sincerely hope for another opportunity in the future.

Kodomo Shokudo Nanairo Ryuujin (Aichi Prefecture)

We invited children from households that normally cannot afford meals. Everyone was smiling. The children could feel the staff's warm-hearted effort in preparing so many pizzas. Thank you so much.

Fussa Daredemo Shokudo (Tokyo)

We sincerely appreciate your warm support.

The pizzas provided were highly praised by both children and local residents, filling the venue with smiles.

We are deeply grateful not only for the delicious food but also for creating a safe, comforting community time where everyone could share the same meal together.

We offer our heartfelt gratitude for your thoughtful support.

Minna no Dining (Chiba Prefecture)

During this pizza party, conversations among children naturally emerged around the pizza, allowing even first-time attendees to quickly feel at ease. Especially memorable was the abundance of comments like 'Which pizza did you like?' and 'This is delicious!'—turning the meal itself into a time of interaction. Many people made reservations after seeing the announcement 'We're having a pizza party!', creating new community connections.

Pizza felt special to the children, and they all looked genuinely happy while eating. We are truly grateful for the delicious pizzas and joyful experience you provided. Thank you.

'Senchoku Domino Fund®' Children's Cafeteria Support Overview

Support Period: May 18 (Mon), 2026 – May 31 (Sun), 2026

Eligible Organizations: Children's cafeterias engaged in primary industries (15 organizations)

Items Provided: Domino's Deluxe, American, Margherita, Mayo Jaga (all L-size)

Pioneer of Home Delivery Pizza – #1 in Domestic Sales

Domino's Pizza launched Japan's first home delivery pizza chain on September 30, 1985. Since then, it has led the delivery pizza industry through innovations such as dedicated delivery motorcycles, online ordering, Pizza Tracker, and smartphone apps, as well as introducing new pizza concepts like the 'Quattro Pizza,' which offers four flavors in one. The company celebrated its 40th anniversary in September 2025. Moving forward, Domino's Pizza aims to make every customer's 'good day' even happier by delivering happiness through each carefully baked pizza.