Dole Japan, Inc. (Head Office: Chuo-ku, Tokyo; President and CEO: Hiroshi Aoki; hereinafter 'Dole') announces the limited-quantity release of a new flavor in its 'Dole Smoothie Bowl' series—'Dole Smoothie Bowl Guava Bowl'—starting Tuesday, June 23, 2026, at select Seven-Eleven stores in the Tokai region.
The 'Dole Smoothie Bowl' combines three types of frozen fruits with a smoothie base in a single cup, offering consumers an easy way to enjoy a refreshing mix of tangy fruits, crispy granola, and rich, creamy smoothies. Since the launch of the 'Dole Smoothie Bowl Acai Bowl' last year, seven flavors have been introduced. Each new release has generated buzz, and by the end of March 2026, cumulative sales of the series exceeded approximately 7 million units, earning strong customer support.
Responding to the desire to make fruit consumption more accessible, Dole introduces a new summer-ready flavor: the 'Dole Smoothie Bowl Guava Bowl,' made with fruity, tangy Brazilian guava puree. This limited-edition product will be available at select Seven-Eleven stores.
The 'Dole Smoothie Bowl Guava Bowl' features pink guava puree from Brazil, known for its sweet tropical aroma and tangy flavor, as the base. Combined with rich banana puree, it creates a smooth, fruit-forward smoothie base that highlights natural fruit deliciousness.
The banana toppings and banana puree used in the base continue Dole's use of 'Mottainai Banana'—a sustainability initiative that repurposes perfectly edible but cosmetically imperfect bananas that would otherwise be discarded during distribution. This effort supports both great taste and fruit waste reduction. Dole, committed to sharing the joy of fruit and encouraging easy fruit-eating habits, proudly invites customers to try this new offering.
Under its brand message 'Smile with Fruit,' Dole aims to bring smiles to people's everyday lives by delivering the charm and benefits of fruit.
Product Details
'Dole Smoothie Bowl Guava Bowl'
Net Weight: 113g
Price: 497.88 JPY (tax included)
Release Date: Starting Tuesday, June 23, 2026
Availability: Select Seven-Eleven stores in the Tokai region
※ Limited quantity; sales will end once the planned volume is sold
※ Not available at all stores
About 'Dole Smoothie Bowl'
Dole selects premium fruits from around the world and packs them into a single convenient cup. With no added sugar* in the smoothie base, consumers can enjoy the natural fruit flavors easily at home or in the office. The inclusion of granola adds a satisfying crunch, making it ideal for breakfast, snacks, or as an extra side with lunch. *Note: The granola topping contains sugar.
Official 'Dole Smoothie Bowl' Website: https://www.dole.co.jp/lp/jp/smoothie-bowls/
About the 'Mottainai Banana' Project
Dole is committed to achieving zero fruit waste. Bananas that are perfectly edible but discarded due to cosmetic imperfections or distribution issues are named 'Mottainai Banana.' Since launching the 'Mottainai Banana Project' in September 2021, over 200 companies have joined the initiative. These bananas are repurposed into drinks, snacks, and other food products. Dole also offers a workplace subscription service called 'Office de Dole' and sells 'Mottainai Bananas' directly at retail locations. Starting in 2025, Dole expanded the project beyond food with the launch of 'banana charcoal.' The initiative has also broadened to include other produce under the 'Mottainai Fruits' project.
Project Website: https://www.dole.co.jp/lp/jp/mottainaifruits/
Company Overview: Dole Japan, Inc.
Company Name: Dole Japan, Inc. Founded: 1965 Established: December 28, 1982 Capital: 80 million JPY Representative: President and CEO Hiroshi Aoki Employees: 177 (as of April 2026) Business Activities: Production, processing, sales, and marketing of fresh produce, among others Net Sales: 57.6 billion JPY (fiscal year ended March 2025)
FACT BOX
- Source: PR TIMES
- Category: New Product