Dole's 'Mottainai Banana STORY' Wins Grand Prix at the 63rd Galaxy Awards

Key facts

  • Dole's 'Mottainai Banana STORY' Wins Grand Prix at the 63rd Galaxy Awards
  • Dole's 'Mottainai Banana STORY,' a video promoting the 'Mottainai Banana Project' to reduce food loss, has won the Grand Prix in the CM category at the 63rd Galaxy Awards. The video, which uses no dialogue, has been highly acclaimed for its emotional resonance and message on sustainability.
  • Source: PR Times
  • Date: June 2, 2026

Direct answer

Dole's 'Mottainai Banana STORY,' a video promoting the 'Mottainai Banana Project' to reduce food loss, has won the Grand Prix in the CM category at the 63rd Galaxy Awards. The video, which uses no dialogue, has been highly acclaimed for its emotional resonance and message on sustainability.

Citation
Dole's 'Mottainai Banana STORY' Wins Grand Prix at the 63rd Galaxy Awards (June 2, 2026), PR Times
Source
PR Times
Date
June 2, 2026
Dole's 'Mottainai Banana STORY,' a video promoting the 'Mottainai Banana Project' to reduce food loss, has won the Grand Prix in the CM category at the 63rd Galaxy Awards. The video, which uses no dialogue, has been highly acclaimed for its emotional resonance and message on sustainability.
businessNQ 54/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 2, 2026 at 22:00
  • 🔍 Collected: June 2, 2026 at 13:20
  • 🤖 AI Analyzed: June 2, 2026 at 13:23 (2 min after Collected)
Dole Japan, Inc. (CEO: Hiroshi Aoki) is pleased to announce that 'Mottainai Banana STORY,' a video promoting the 'Mottainai Banana' initiative aimed at reducing fruit loss, has won the Grand Prix in the CM category at the 63rd Galaxy Awards. The Galaxy Awards, established in 1963 by the NPO Japan Council for Better Radio and Television, honor outstanding programs, individuals, and organizations to improve the quality of Japanese broadcasting culture. The CM category selection covered works broadcast between April 1, 2025, and March 31, 2026. Out of 305 entries, one Grand Prix, three Excellence Awards, and nine Commendations were selected. 'Mottainai Banana STORY' was recognized for its message, which 'generated public empathy and successfully reintroduced non-standard bananas into the market.' 'Mottainai Banana' refers to bananas that are discarded as 'non-standard' due to various reasons during the distribution process, despite being perfectly edible. Since 2021, Dole has been running the 'Mottainai Banana Project' to rescue these bananas. Released in April 2025, the 4-minute video depicts the value of 'Mottainai' through the story of banana siblings separated due to their appearance in a lush Philippine farm. By using only visuals and music without dialogue, the work transcends generations and languages. The video has been screened at international events such as 'JAPAN NIGHT in Cannes 2025' and the 'Razor Reel Flanders Film Festival' in Belgium, in addition to being featured on Dole's official website and social media. It is also being used in various settings, including the 'Dole Food Education Caravan' for kindergartens and digital signage at retail stores. Under the brand message 'Smile with Fruit,' Dole aims to continue spreading the Japanese value of 'Mottainai' to a wide audience. To celebrate the award, Dole plans to launch an SNS campaign to name the protagonist banana, with details to be announced on Dole's official X account.

FAQ

Is Dole's 'Mottainai' project relevant to global markets?

Yes, the 'Mottainai' (waste reduction) concept is a global sustainability initiative, and Dole applies similar food loss reduction strategies across its international operations.

What are the key facts in this article?

Dole's 'Mottainai Banana STORY,' a video promoting the 'Mottainai Banana Project' to reduce food loss, has won the Grand Prix in the CM category at the 63rd Galaxy Awards. The video, which uses no dialogue, has been highly acclaimed for its emotional resonance and message on sustainability.

What is the direct answer?

Dole's 'Mottainai Banana STORY,' a video promoting the 'Mottainai Banana Project' to reduce food loss, has won the Grand Prix in the CM category at the 63rd Galaxy Awards. The video, which uses no dialogue, has been highly acclaimed for its emotional resonance and message on sustainability.

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