Dole, with its message "Smile with Fruit," signs comprehensive partnership agreement with Shimanto City, Kochi Prefecture
Dole has signed a comprehensive partnership agreement with Shimanto City, Kochi Prefecture, under its brand message "Smile with Fruit." The collaboration aims to promote healthy eating, raise awareness of SDGs in education, and revitalize the region through various fruit-related initiatives. Dole will engage in activities such as educational programs and awareness campaigns to foster understanding of healthy lifestyles.
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- 📰 Published: March 31, 2026 at 19:00
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Dole Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroshi Aoki; hereafter "Dole") promotes initiatives to deliver smiles through fruit, under its brand message "Smile with Fruit."
We are pleased to announce that Dole has concluded a comprehensive partnership agreement with Shimanto City, Kochi Prefecture, on Thursday, March 26.
This agreement aims for Shimanto City and Dole to collaborate on various challenges within Shimanto City. It seeks to revitalize the region through initiatives such as promoting healthy eating habits for citizens, fostering understanding of the importance of food, and raising awareness of SDGs in the field of education.
Dole supports banana sales that leverage regional characteristics under themes such as educational support, environmental conservation, regional promotion, and sports promotion. In Kochi Prefecture, "Protect the Shimanto River! Bananas" have been sold since 2008. Dole's commitment to various initiatives through fruit, including regional promotion through the provision of "Protect the Shimanto River! Bananas" and the "Mottainai Banana Project" for sustainable agriculture, aligns with Shimanto City's vision of a "town where tradition breathes, people connect, and the future is built together," leading to the conclusion of this comprehensive partnership agreement.
Through this agreement, Dole will engage in a wide range of activities, including awareness campaigns to promote understanding of healthy eating habits and the development of food education programs.
■ Shimanto City and Dole Collaboration Matters
We will collaborate and cooperate on the following three items:
(1) Matters related to healthy eating habits
(2) Matters related to promoting SDGs in the field of education
(3) In addition to the preceding items, matters deemed necessary by Shimanto City and Dole.
Under the brand message "Smile with Fruit," created with the desire to bring smiles to people's diverse lives through fruit, Dole will continue to strengthen its initiatives with municipalities nationwide and promote various actions that expand the potential of fruit.
■ About the "Mottainai Banana" Project
Dole is working towards zero fruit waste and has named "Mottainai Bananas" those bananas that are still delicious but must be discarded due to various factors in the distribution process. Driven by the desire to save as many of these bananas as possible, the "Mottainai Banana Project" was launched in September 2021. Currently, over 200 companies participate in the "Mottainai Banana Project." "Mottainai Bananas" are transformed and utilized in various food products such as drinks and confectionery. Initiatives are also underway to provide and sell "Mottainai Bananas" themselves through the subscription service for workplaces, "Office de Dole," and at retail store displays. Furthermore, starting in 2025, "Banana Charcoal," which expands the range of applications beyond food, will also be sold. The "Mottainai Fruits" project, which extends the scope to fruits other than bananas, is also being developed.
Project site: https://www.dole.co.jp/lp/jp/mottainaifruits/
We are pleased to announce that Dole has concluded a comprehensive partnership agreement with Shimanto City, Kochi Prefecture, on Thursday, March 26.
This agreement aims for Shimanto City and Dole to collaborate on various challenges within Shimanto City. It seeks to revitalize the region through initiatives such as promoting healthy eating habits for citizens, fostering understanding of the importance of food, and raising awareness of SDGs in the field of education.
Dole supports banana sales that leverage regional characteristics under themes such as educational support, environmental conservation, regional promotion, and sports promotion. In Kochi Prefecture, "Protect the Shimanto River! Bananas" have been sold since 2008. Dole's commitment to various initiatives through fruit, including regional promotion through the provision of "Protect the Shimanto River! Bananas" and the "Mottainai Banana Project" for sustainable agriculture, aligns with Shimanto City's vision of a "town where tradition breathes, people connect, and the future is built together," leading to the conclusion of this comprehensive partnership agreement.
Through this agreement, Dole will engage in a wide range of activities, including awareness campaigns to promote understanding of healthy eating habits and the development of food education programs.
■ Shimanto City and Dole Collaboration Matters
We will collaborate and cooperate on the following three items:
(1) Matters related to healthy eating habits
(2) Matters related to promoting SDGs in the field of education
(3) In addition to the preceding items, matters deemed necessary by Shimanto City and Dole.
Under the brand message "Smile with Fruit," created with the desire to bring smiles to people's diverse lives through fruit, Dole will continue to strengthen its initiatives with municipalities nationwide and promote various actions that expand the potential of fruit.
■ About the "Mottainai Banana" Project
Dole is working towards zero fruit waste and has named "Mottainai Bananas" those bananas that are still delicious but must be discarded due to various factors in the distribution process. Driven by the desire to save as many of these bananas as possible, the "Mottainai Banana Project" was launched in September 2021. Currently, over 200 companies participate in the "Mottainai Banana Project." "Mottainai Bananas" are transformed and utilized in various food products such as drinks and confectionery. Initiatives are also underway to provide and sell "Mottainai Bananas" themselves through the subscription service for workplaces, "Office de Dole," and at retail store displays. Furthermore, starting in 2025, "Banana Charcoal," which expands the range of applications beyond food, will also be sold. The "Mottainai Fruits" project, which extends the scope to fruits other than bananas, is also being developed.
Project site: https://www.dole.co.jp/lp/jp/mottainaifruits/