Doko Demo Muse Celebrates 1st Anniversary with '1st Anniversary Festival' Starting April 1

Doko Demo Muse Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director: Jun Mitsuhashi) will hold the 'Doko Demo Muse 1st Anniversary Festival' starting April 1, 2026, to commemorate the 1st anniversary of its service launch on April 21, 2025.

One Year Since Launch: Bringing Muse's Hair Removal Nationwide Through a New Franchise Model

Doko Demo Muse launched its service on April 21, 2025. Unlike the previous structure centered on directly managed salons, we have built a system to provide Muse's hair removal treatments at various local beauty salons through a franchise format. Through this, we have advanced an environment where Muse's hair removal is more accessible and available in more areas, while also offering a new, easy-to-use 'pay-as-you-go' style.

● A Year of Supporting Muse Members' Continued Treatments Beyond expanding our service offerings, Doko Demo Muse has provided alternative treatments for Muse members who lost access to care due to the closure of all MPH locations, ensuring an environment where they could continue their sessions. Continuing to support members, driven by the desire to provide a reliable option even when their regular salon abruptly became unavailable, is one of the most important achievements when reflecting on Doko Demo Muse's first year.

● Exceeding 100,000 Treatments Provided in the First Year Through the accumulation of these efforts, Doko Demo Muse achieved over 100,000 treatments provided in its first year. We proudly display 'Over 100,000 Customer Reservations' on our landing pages, showing that we are utilized by many customers. We believe that continuing to be chosen by so many customers, even under a new operational structure different from the traditional direct-management model, is the result of expanding the value of the Muse brand in cooperation with local salons.

● About the 1st Anniversary Festival The '1st Anniversary Festival' being held this time is a campaign conducted to express our gratitude for your patronage over the past year. As an opportunity for first-time customers of Doko Demo Muse to easily experience the unique skincare hair removal that Muse offers, we are providing one full-body hair removal session (excluding face and VIO) for 0 yen, limited to the first 30 people at each participating store.

● Campaign Overview Campaign Name Doko Demo Muse 1st Anniversary Festival

Implementation Period April 1 to April 30, 2026

Details One full-body hair removal session (excluding face and VIO) provided for 0 yen to first-time customers.

Regular Price 22,000 yen