WOWOW Inc. (President and CEO: Hitoshi Yamamoto, headquarters: Minato-ku, Tokyo; hereinafter 'WOWOW') and NTT DOCOMO, Inc. (President and CEO: Yoshiaki Maeda, headquarters: Chiyoda-ku, Tokyo; hereinafter 'DOCOMO') concluded a capital and business alliance agreement on Monday, June 15, 2026, aimed at the development and expansion of 'Lemino' (hereinafter 'Lemino'), DOCOMO's entertainment video content distribution service. Through this alliance, WOWOW's content production and creation capabilities will be combined with DOCOMO's extensive subscriber base and assets to evolve 'Lemino' into a more attractive video streaming service.
1. Background and Purpose of the Capital and Business Alliance
WOWOW has long cultivated relationships with various artists, creators, and athletes, producing original dramas and distributing a wide range of content including music concerts, sports, movies, and international series.
Since April 2023, DOCOMO has operated 'Lemino' under the concept of 'connecting through emotion,' offering diverse content such as popular movies and dramas, exclusive original series, Korean content, sports, and live music performances.
Since November 2025, WOWOW and DOCOMO have engaged in business collaboration, including joint procurement, co-production, and mutual content sharing, to expand their video businesses and maximize customer value—particularly through significant expansion of music live content, production of major original dramas, and enhancement of popular sports content. This capital and business alliance will deepen their partnership, combining their respective strengths to significantly advance 'Lemino' and enhance service value for customers.
2. Overview of the Capital and Business Alliance
The alliance aims to evolve 'Lemino' through the following initiatives:
(1) Significant Expansion of Content Lineup
We aim to exceed customer expectations by strengthening music live content, producing blockbuster original dramas, and enriching popular sports content.
(2) Digital × Real Entertainment Experiences
We plan to leverage DOCOMO's venues and diverse assets to deliver new entertainment experiences that transcend traditional video streaming, integrating digital and real-world elements.
(3) Broader Customer Reach
By utilizing both companies' customer bases and distribution channels, we aim to deliver the appeal of 'Lemino' to more customers than ever before.
(4) Creation of Globally Competitive IP
Through collaborative growth with artists, creators, athletes, and content holders, we aim to create intellectual properties (IP) with global appeal.
WOWOW and DOCOMO will continue to provide high-quality services to an increasing number of customers.
3. Procedures of the Capital and Business Alliance
As part of the alliance, WOWOW will establish a new company (hereinafter 'the new company'). DOCOMO's 'Lemino' operations will be transferred to this new company via absorption-type corporate split, with the new company's common shares (hereinafter 'new company shares') issued as consideration. WOWOW will then acquire 51% of the new company shares, making it a joint venture between WOWOW and DOCOMO. Additionally, as part of the alliance, WOWOW will conduct a third-party allocation of new shares to DOCOMO (hereinafter 'the third-party allocation'). The joint venture will be operated with WOWOW holding 51% and DOCOMO 49%, establishing a strong partnership through mutual capital participation. Funds raised through this alliance will be allocated to content expansion and subscriber acquisition marketing for 'Lemino' to enhance its competitiveness.
Structure
4. Key Schedule of the Capital and Business Alliance
Conclusion of the alliance agreement: June 15, 2026
Establishment of the new company: June 17, 2026 (planned)
Transfer of 'Lemino' to the new company, joint venture formation, and commencement of operations: October 1, 2026 (planned)
Payment for third-party share allocation: October 1, 2026 (planned)
Company Overview
◆ WOWOW Inc.
Headquarters: 5-2-20 Akasaka, Minato-ku, Tokyo
Representative: President and CEO Hitoshi Yamamoto
Business: Media and content business, telemarketing business
Founded: December 25, 1984
◆ NTT DOCOMO, Inc.
Headquarters: 2-11-1 Nagata-cho, Chiyoda-ku, Tokyo
Representative: President and CEO Yoshiaki Maeda
Business: Consumer telecommunications business, smart life business, among others
Founded: August 14, 1991
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: Lemino