Launch of Marketing Solution Supporting TV Tokyo Reserved Ad Delivery Using 100M+ d Point Club Member Data and Program Viewership Data
NTT Docomo, TV Tokyo, and D2C have developed a marketing solution that integrates d Point Club member data with program viewership data to visualize target audience rates and support effective ad delivery, starting July 2026.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 11:15 (44 min after Collected)
## Launch of Marketing Solution Supporting TV Tokyo Reserved Ad Delivery Using 100M+ d Point Club Member Data and Program Viewership Data
NTT Docomo, along with TV Tokyo, TV Tokyo Communications, and D2C, has developed a marketing solution that integrates Docomo's 100 million+ d Point Club member base data with TV Tokyo's program viewership data. This solution visualizes the target audience concentration rate for each program, based on customer attributes and behavioral trends, to support effective ad delivery in TV Tokyo's reserved advertising slots. The solution is expected to be available from July 1, 2026, for planning ad delivery within TV Tokyo's catch-up streaming slots on platforms such as TVer and Lemino.
This solution allows for predictive analysis of ad delivery effectiveness by combining TV Tokyo's viewership data with Docomo's d Point Club member attribute and behavioral data, such as purchase history and app usage. This enables advertisers to visualize target concentration rates based on customer attributes and behaviors, allowing them to select more effective programs for ad delivery. Furthermore, the solution supports end-to-end ad delivery support, from planning to effectiveness measurement, including the purchasing behavior of those exposed to the ads, by utilizing d Point Club member data.
### Key Features of the Service
1. Visualization of Target Concentration Rates Based on Viewer Attributes and Behavioral Trends
It enables the visualization of how many customers with the attributes and behavioral trends an advertiser wants to reach are within the audience of each program. This allows advertisers to select more effective programs for ad delivery.
2. End-to-End Support Including Post-Delivery Effectiveness Measurement Utilizing d Point Club Member Data
Ad delivery effectiveness, such as product purchase rates or store visitation rates of those exposed to the ads, can be measured using transaction and location data from d Point Club members. By utilizing d Point Club member data for both planning and effectiveness measurement, it enables end-to-end ad delivery support via a single ID.
In developing and providing this solution, a verification experiment was conducted with travel-related facilities. Prior to the launch, individual consultations regarding product details and the utilization/planning of data segments tailored to specific companies have begun.
NTT Docomo, along with TV Tokyo, TV Tokyo Communications, and D2C, has developed a marketing solution that integrates Docomo's 100 million+ d Point Club member base data with TV Tokyo's program viewership data. This solution visualizes the target audience concentration rate for each program, based on customer attributes and behavioral trends, to support effective ad delivery in TV Tokyo's reserved advertising slots. The solution is expected to be available from July 1, 2026, for planning ad delivery within TV Tokyo's catch-up streaming slots on platforms such as TVer and Lemino.
This solution allows for predictive analysis of ad delivery effectiveness by combining TV Tokyo's viewership data with Docomo's d Point Club member attribute and behavioral data, such as purchase history and app usage. This enables advertisers to visualize target concentration rates based on customer attributes and behaviors, allowing them to select more effective programs for ad delivery. Furthermore, the solution supports end-to-end ad delivery support, from planning to effectiveness measurement, including the purchasing behavior of those exposed to the ads, by utilizing d Point Club member data.
### Key Features of the Service
1. Visualization of Target Concentration Rates Based on Viewer Attributes and Behavioral Trends
It enables the visualization of how many customers with the attributes and behavioral trends an advertiser wants to reach are within the audience of each program. This allows advertisers to select more effective programs for ad delivery.
2. End-to-End Support Including Post-Delivery Effectiveness Measurement Utilizing d Point Club Member Data
Ad delivery effectiveness, such as product purchase rates or store visitation rates of those exposed to the ads, can be measured using transaction and location data from d Point Club members. By utilizing d Point Club member data for both planning and effectiveness measurement, it enables end-to-end ad delivery support via a single ID.
In developing and providing this solution, a verification experiment was conducted with travel-related facilities. Prior to the launch, individual consultations regarding product details and the utilization/planning of data segments tailored to specific companies have begun.
FAQ
What is the Docomo and TV Tokyo data collaboration solution?
It leverages Docomo's member and behavioral data with TV Tokyo's viewership data to visualize target audience concentration rates and measure ad effectiveness.
Which ad slots are eligible?
Eligible for reserved ad slots within TV Tokyo's catch-up streaming programs on platforms like Net mo TV Tokyo, TVer, and Lemino.
When can we start using it?
It is scheduled to launch on July 1, 2026, with individual consultations currently being accepted.