Vie BOARD, Founded by DOCOMO and DatViet Group, Starts DOOH Operations in Ho Chi Minh City, Vietnam
Vie BOARD CORPORATION, a joint venture between NTT DOCOMO and DatViet Group, will begin operating Digital Out of Home (DOOH) advertising in Ho Chi Minh City, Vietnam, starting May 1, 2026. This project leverages DOCOMO's proprietary data science for high-precision audience measurement.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 27, 2026 at 11:27 (55 min after Collected)
NTT DOCOMO, INC. (DOCOMO) announced that its joint venture, VIE BOARD CORPORATION (Vie BOARD), established with DatViet VAC Group Holdings and DatViet OOH Corporation of Vietnam's media conglomerate DatViet Group, will commence Digital Out of Home (DOOH) advertising operations in Ho Chi Minh City starting May 1, 2026. In this venture, DOCOMO will provide Vie BOARD with estimated audience data, including the number of viewers and their demographic attributes, calculated through DOCOMO Data Science.
This marks DOCOMO's first participation in an overseas DOOH business and Vie BOARD's first operation of its own digital signage. DOCOMO developed its unique 'DOCOMO Data Science' technology to enable highly accurate estimation of viewer numbers and attributes (gender, age, interests) near digital signage using overseas GPS data. This enables targeted delivery and effectiveness measurement similar to its operations in Japan.
Vie BOARD proposed cultural promotion through digital signage to Ho Chi Minh City and plans to start operations at 10 locations within Ho Chi Minh Metro stations. Initially, signage will be installed at four high-traffic stations out of the 14 stations on Metro Line 1, which began operations in December 2024. The signage will be placed in high-traffic areas such as near ticket gates to maximize brand awareness for advertisers.
DOCOMO will analyze audience data based on its unique algorithms to calculate international-standard audience estimates (VAC: Visibility Adjusted Contact), compliant with World Out of Home Organization guidelines. Through Vie BOARD, DOCOMO aims to drive DX in the Vietnamese DOOH market and maximize advertising effectiveness through data science.
This marks DOCOMO's first participation in an overseas DOOH business and Vie BOARD's first operation of its own digital signage. DOCOMO developed its unique 'DOCOMO Data Science' technology to enable highly accurate estimation of viewer numbers and attributes (gender, age, interests) near digital signage using overseas GPS data. This enables targeted delivery and effectiveness measurement similar to its operations in Japan.
Vie BOARD proposed cultural promotion through digital signage to Ho Chi Minh City and plans to start operations at 10 locations within Ho Chi Minh Metro stations. Initially, signage will be installed at four high-traffic stations out of the 14 stations on Metro Line 1, which began operations in December 2024. The signage will be placed in high-traffic areas such as near ticket gates to maximize brand awareness for advertisers.
DOCOMO will analyze audience data based on its unique algorithms to calculate international-standard audience estimates (VAC: Visibility Adjusted Contact), compliant with World Out of Home Organization guidelines. Through Vie BOARD, DOCOMO aims to drive DX in the Vietnamese DOOH market and maximize advertising effectiveness through data science.