NTT Docomo, Inc. (hereinafter "Docomo") will hold "Part 1! Lottery for up to 777x dPoints Campaign, Part 2! Lottery for up to 888x dPoints Campaign (hereinafter "this campaign")" at Lawson, Natural Lawson, and Lawson Store 100 from Friday, May 1, 2026, to Tuesday, June 30, 2026.

Participation in this campaign requires entry. At eligible Lawson, Natural Lawson, and Lawson Store 100 locations, customers who present their dPoint card*1 at checkout and accumulate 1 or more points on purchases of 200 yen (excluding tax) or more will be entered into a lottery. In Part 1, 50,000 winners will receive up to 777x dPoints, and in Part 2, 50,000 winners will receive up to 888x dPoints*2*3. Please check the campaign website for full campaign details.

**Brand Name (Trade Name)** Lawson, Natural Lawson, Lawson Store 100

**Campaign Name** * [Lawson] Part 1! Lottery for up to 777x dPoints Campaign * [Lawson] Part 2! Lottery for up to 888x dPoints Campaign

**Period** * Campaign Period: Part 1 - Friday, May 1, 2026, to Sunday, May 31, 2026 * Part 2 - Monday, June 1, 2026, to Tuesday, June 30, 2026 * Entry Period: Friday, May 1, 2026, to Tuesday, June 30, 2026

*Entry is common for both Part 1 and Part 2. (One entry per person qualifies for both Part 1 and Part 2.)

**Overview** **[Campaign Overview (Part 1)]** During the campaign period, after entering, customers who present their dPoint card*1 at eligible Lawson, Natural Lawson, and Lawson Store 100 locations and accumulate 1 or more points on purchases of 200 yen (excluding tax) or more will be entered into a lottery. 50,000 winners will receive dPoints (limited period/usage) up to 777 times their accumulated points*2*3.

Furthermore, customers who present their dPoint card and purchase eligible bonus point items at participating stores during the campaign period, thereby earning bonus dPoints, will have their winning probability increased by 77 times. Customers who pay with d払い (dPay) at participating stores during the campaign period will also have their winning probability increased by 77 times.

(Customers who meet both conditions will have their winning probability increased by 154 times.)

**(Part 1 Number of Winners)** * 1st Prize: 777x points - 100 winners * 2nd Prize: 77x points - 1,000 winners * 3rd Prize: 2x points - 48,900 winners

*Maximum points awarded: 10,000 points for 1st prize, 3,000 points for 2nd and 3rd prizes.

**[Campaign Overview (Part 2)]** During the campaign period, after entering, customers who present their dPoint card*1 at eligible Lawson, Natural Lawson, and Lawson Store 100 locations and accumulate 1 or more points on purchases of 200 yen (excluding tax) or more will be entered into a lottery. 50,000 winners will receive dPoints (limited period/usage) up to 888 times their accumulated points*2*3.

Furthermore, customers who present their dPoint card and purchase eligible bonus point items at participating stores during the campaign period, thereby earning bonus dPoints, will have their winning probability increased by 88 times. Customers who pay with d払い (dPay) at participating stores during the campaign period will also have their winning probability increased by 88 times.

(Customers who meet both conditions will have their winning probability increased by 176 times.)

**(Part 2 Number of Winners)** * 1st Prize: 888x points - 100 winners * 2nd Prize: 88x points - 1,000 winners * 3rd Prize: 2x points - 48,900 winners

*Maximum points awarded: 10,000 points for 1st prize, 3,000 points for 2nd and 3rd prizes.

**Eligible Stores** Lawson, Natural Lawson, and Lawson Store 100 locations that accept dPoints.

**Campaign Website** https://dpoint.docomo.ne.jp/cp_7/lawson_260501_7422/index.html

*Part 1: Scheduled to be released on Friday, May 1, 2026 *Part 2: Scheduled to be updated on Monday, June 1, 2026 (URL will not change)

Docomo will continue to strive to make customers' daily lives more economical, enjoyable, and convenient by improving the usability of "dPoints."

*1 Includes "d Card®," "d Card GOLD U," "d Card GOLD®," "d Card PLATINUM," and "d Card Prepaid®." *2 Campaign points awarded are for a limited period and usage, with an validity period of 94 days from the date of award. *3 Campaign points are scheduled to be awarded at the end of August 2026. The awarding may be delayed due to system reasons.

* "d Card," "d Card GOLD," and "d Card Prepaid" are registered trademarks of NTT Docomo, Inc.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン