DNP to Launch Mass Production of Decorative Film for Automotive Displays Combining High Design and Clear Visuals
Dai Nippon Printing (DNP) will begin mass production of its 'display-compatible decorative film' in April 2026, starting with the Chinese market. This film balances high-quality aesthetics, such as wood grain patterns, with the optical performance to display clear images only when needed. DNP aims for cumulative sales of 5 billion yen by FY2030.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 04:10 (17h 38m after Collected)
Dai Nippon Printing Co., Ltd. (DNP) will start mass production in April 2026 of a 'display-compatible decorative film' for automotive interiors. This product combines high-design aesthetics, such as wood grain, with optical performance that allows images and icons to be clearly displayed on screens only when necessary.
DNP will first launch the product in the Chinese market, with plans to expand to Europe, Japan, the US, South Korea, India, and other regions in the future.
### Background of Mass Production
With the anticipated spread of autonomous driving, vehicle interiors are increasingly expected to serve as comfortable living spaces. As interest grows in utilizing car interiors like living rooms or theater rooms—offering experiences beyond simple transportation—there is a rising demand for merging comfortable spatial design with the functional requirements of automobiles.
Based on these consumer and manufacturer needs, DNP developed this film in 2019 by combining the decorative film technology it cultivated in housing and automotive interiors with the optical technology developed in the display field. Now, mass production will commence, starting with the Chinese market.
### Features of the Decorative Film
1. **Realizing Clear Display of Images and Text**
The film utilizes microfabrication technology developed by DNP over many years to form a special light transmission layer. This allows light from the display to pass through directly, enabling clear images without being affected by the decorative pattern.
Additionally, by optimizing the decorative design layer and the optical function layer, DNP has improved visibility, ensuring clear image display even under various environments such as interior lighting or outside sunlight.
2. **Unified Interior Design**
DNP provides a wide range of decorative films for automotive interiors. By combining these, designers can maintain a consistent aesthetic throughout the vehicle cabin, not just around the display, contributing to a comfortable and attractive interior space.
3. **Durability Meeting Automotive Quality Requirements**
The surface is protected by a topcoat layer formed using DNP’s Electron Beam (EB) coating technology, which was perfected through the manufacturing of residential building materials. This ensures scratch and stain resistance that meets the demanding quality standards of automotive manufacturers.
### Future Outlook
DNP plans to expand the use of this film beyond automotive interiors to light-transmitting exterior parts and non-automotive sectors. The company aims for cumulative sales of 5 billion yen by the end of fiscal year 2030.
DNP will first launch the product in the Chinese market, with plans to expand to Europe, Japan, the US, South Korea, India, and other regions in the future.
### Background of Mass Production
With the anticipated spread of autonomous driving, vehicle interiors are increasingly expected to serve as comfortable living spaces. As interest grows in utilizing car interiors like living rooms or theater rooms—offering experiences beyond simple transportation—there is a rising demand for merging comfortable spatial design with the functional requirements of automobiles.
Based on these consumer and manufacturer needs, DNP developed this film in 2019 by combining the decorative film technology it cultivated in housing and automotive interiors with the optical technology developed in the display field. Now, mass production will commence, starting with the Chinese market.
### Features of the Decorative Film
1. **Realizing Clear Display of Images and Text**
The film utilizes microfabrication technology developed by DNP over many years to form a special light transmission layer. This allows light from the display to pass through directly, enabling clear images without being affected by the decorative pattern.
Additionally, by optimizing the decorative design layer and the optical function layer, DNP has improved visibility, ensuring clear image display even under various environments such as interior lighting or outside sunlight.
2. **Unified Interior Design**
DNP provides a wide range of decorative films for automotive interiors. By combining these, designers can maintain a consistent aesthetic throughout the vehicle cabin, not just around the display, contributing to a comfortable and attractive interior space.
3. **Durability Meeting Automotive Quality Requirements**
The surface is protected by a topcoat layer formed using DNP’s Electron Beam (EB) coating technology, which was perfected through the manufacturing of residential building materials. This ensures scratch and stain resistance that meets the demanding quality standards of automotive manufacturers.
### Future Outlook
DNP plans to expand the use of this film beyond automotive interiors to light-transmitting exterior parts and non-automotive sectors. The company aims for cumulative sales of 5 billion yen by the end of fiscal year 2030.