DNP Welcomes Satomi Ishihara as New CM Character; Launches 'Can We Make the Ordinary, Extraordinary?' Series

Dai Nippon Printing Co., Ltd. (DNP; Headquarters: Shinjuku, Tokyo; President: Yoshinari Kitajima) will launch a new series of corporate commercials titled 'Can We Make the Ordinary, Extraordinary?' featuring actress Satomi Ishihara, starting Wednesday, April 1, 2026. DNP operates under the brand statement 'Creating the future of the ordinary,' working to solve social issues and create new value that meets people's expectations. DNP's cultivated technologies are hidden within the 'ordinary' aspects of our daily lives, such as packaging, smartphones, displays, and automobiles. This is built upon a history of employees sincerely engaging with customers and society, consistently doing the ordinary things that need to be done. In 2026, DNP will celebrate its 150th anniversary. Using this milestone as a new starting point, the company aims to create essential value for people around the world and make it a part of their daily lives. To convey this corporate stance and DNP's commitment to continuous challenge and transformation, these commercials depict the power and potential of the 'ordinary' and the anticipation for an unseen future. Satomi Ishihara, known for her expressive acting, delivers the message with humor and dynamic action. Please stay tuned. [First Installment of the New Series: 'Is the Ordinary, Ordinary?' and 'What Happens When You Continue the Ordinary?'] ○ 'Is the Ordinary, Ordinary?' Episode: https://www.youtube.com/watch?v=2qyqgXIcObc How were the convenient things we take for granted today created? The commercial poses this question to viewers regarding the meaning of the word 'ordinary.' Featuring Satomi Ishihara as a DNP employee, her fast-paced questioning, changing expressions, and comical movements in a minimalist space draw viewers into a mysterious world of the 'ordinary.' ○ 'What Happens When You Continue the Ordinary?' Episode: https://www.youtube.com/watch?v=SyBp0bA_bGs