DMM Kariyushi Aquarium: Golden Week 2026 Visitor Numbers Exceed Record 48,000!
DMM Kariyushi Aquarium recorded a record-breaking 48,353 visitors during Golden Week 2026. This marks the sixth consecutive year of increase since its opening in 2020, achieving a 140% year-on-year growth. The increase is attributed to both domestic and international tourists, as well as Okinawa residents, with strong support from families.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 00:00
- 🔍 Collected: May 11, 2026 at 15:31
- 🤖 AI Analyzed: May 11, 2026 at 16:11 (39 min after Collected)
G.K. DMM.com (Headquarters: Minato-ku, Tokyo; Chairman: Keiji Kameyama; https://dmm-corp.com/, hereinafter DMM), which operates "DMM Kariyushi Aquarium" (https://kariyushi-aquarium.com), recorded a record-high 48,353 visitors*1 during the 16-day period from April 25 (Sat) to May 10 (Sun), 2026. Since its opening in 2020, the number of visitors during the Golden Week period has increased for six consecutive years.
■This Year's Golden Week Visitor Numbers Reach Record-High of Over 48,000!
DMM Kariyushi Aquarium operates as a new form of entertainment aquarium, based on the concept of "the thrill of zero-distance encounters with living creatures and a fantastic non-daily space." Since its opening in 2020, the number of visitors during the Golden Week period has increased for six consecutive years, reaching a record-high of 48,353 people*1 this season. Live events by popular artists and participatory Eisa shows held on April 29 (Wed) and May 2 (Sat) - May 6 (Wed) were well-received by both international tourists and Okinawa residents, significantly contributing to the increase in visitors and achieving a record 140% increase compared to the previous year.
The residential regions of customers who visited during this period were 20% from overseas, approximately 51% from Okinawa Prefecture, and 29% from outside Okinawa Prefecture. In addition, according to a visitor survey*2 conducted by the aquarium, the composition of visitors' companions was approximately 71% families, 27% couples/friends, and 2% others, indicating strong support from families with children.
*1 Visitor count includes infants.
*2 Survey conducted: April 25 - May 6, 2026; Number of respondents: 300.
Scenes from the live event by popular artists.
■Growth of "DMM Kariyushi Aquarium" Visible from Visitor Data
DMM Kariyushi Aquarium, which opened on May 25, 2020, has seen its visitor numbers increase year by year. From March 1 to May 10, 2026, visitor numbers were 113% compared to the same period last year. This is a result of an increase in international tourists compared to last year, as well as a rise in repeat visits by Okinawa residents due to prefectural discounts.
We believe that many customers, regardless of whether they are from overseas, domestic, or within/outside the prefecture, enjoyed not only viewing the aquariums but also the many programs offering photogenic spatial presentations and interactions with living creatures, as well as events held during spring break and Golden Week.
■Recommended Points of DMM Kariyushi Aquarium
① The thrill of zero-distance encounters with living creatures!
DMM Kariyushi Aquarium features not only aquatic animals but also land animals such as sloths and otters. During feeding experiences, you can even touch otters.
② A fantastic non-daily experience!
The aquarium offers plenty of attractions, including an area where you can walk over the glass of a large tank, a tunnel tank where fish swim directly above you, and a large tank with a round window perfect for photos.
■About DMM Kariyushi Aquarium
DMM Kariyushi Aquarium opened on May 25, 2020, in Tomigusuku City, Okinawa Prefecture. Based on the concept of "providing the thrill of zero-distance encounters with living creatures and a fantastic non-daily experience," it is a new form of entertainment aquarium that exhibits various marine life and flora/fauna primarily from the Okinawa region, and offers multiple experiential programs such as feeding sessions.
・"DMM Kariyushi Aquarium" Official Website
https://kariyushi-aquarium.com
The official page will be updated with information on DMM Kariyushi Aquarium as needed.
Inquiries for interviews and other matters are also accepted via the form on the website.
・"DMM Kariyushi Aquarium" Official Accounts
Instagram: https://www.instagram.com/dmm_aquarium/
X: https://x.com/dmm_kariyushi
Facebook: https://www.facebook.com/dmm.kariyushi.aquarium/
Youtube: https://m.youtube.com/@DMMかりゆし水族館_Youtube/shorts
■About G.K. DMM.com
Operates "DMM.com," a comprehensive service site boasting 51.46 million members (*). Since its founding in 1998, it has developed a wide range of businesses, currently operating over 60 services. In addition to diverse entertainment services such as video streaming, e-books, and anime, it handles various businesses including hardware fields like 3D printing and EV charging, and cutting-edge technology-incorporated businesses such as AI. In 2022, it launched the subscription membership system "DMM Premium," connecting all entertainment experiences seamlessly into a "multi-keyword:
■This Year's Golden Week Visitor Numbers Reach Record-High of Over 48,000!
DMM Kariyushi Aquarium operates as a new form of entertainment aquarium, based on the concept of "the thrill of zero-distance encounters with living creatures and a fantastic non-daily space." Since its opening in 2020, the number of visitors during the Golden Week period has increased for six consecutive years, reaching a record-high of 48,353 people*1 this season. Live events by popular artists and participatory Eisa shows held on April 29 (Wed) and May 2 (Sat) - May 6 (Wed) were well-received by both international tourists and Okinawa residents, significantly contributing to the increase in visitors and achieving a record 140% increase compared to the previous year.
The residential regions of customers who visited during this period were 20% from overseas, approximately 51% from Okinawa Prefecture, and 29% from outside Okinawa Prefecture. In addition, according to a visitor survey*2 conducted by the aquarium, the composition of visitors' companions was approximately 71% families, 27% couples/friends, and 2% others, indicating strong support from families with children.
*1 Visitor count includes infants.
*2 Survey conducted: April 25 - May 6, 2026; Number of respondents: 300.
Scenes from the live event by popular artists.
■Growth of "DMM Kariyushi Aquarium" Visible from Visitor Data
DMM Kariyushi Aquarium, which opened on May 25, 2020, has seen its visitor numbers increase year by year. From March 1 to May 10, 2026, visitor numbers were 113% compared to the same period last year. This is a result of an increase in international tourists compared to last year, as well as a rise in repeat visits by Okinawa residents due to prefectural discounts.
We believe that many customers, regardless of whether they are from overseas, domestic, or within/outside the prefecture, enjoyed not only viewing the aquariums but also the many programs offering photogenic spatial presentations and interactions with living creatures, as well as events held during spring break and Golden Week.
■Recommended Points of DMM Kariyushi Aquarium
① The thrill of zero-distance encounters with living creatures!
DMM Kariyushi Aquarium features not only aquatic animals but also land animals such as sloths and otters. During feeding experiences, you can even touch otters.
② A fantastic non-daily experience!
The aquarium offers plenty of attractions, including an area where you can walk over the glass of a large tank, a tunnel tank where fish swim directly above you, and a large tank with a round window perfect for photos.
■About DMM Kariyushi Aquarium
DMM Kariyushi Aquarium opened on May 25, 2020, in Tomigusuku City, Okinawa Prefecture. Based on the concept of "providing the thrill of zero-distance encounters with living creatures and a fantastic non-daily experience," it is a new form of entertainment aquarium that exhibits various marine life and flora/fauna primarily from the Okinawa region, and offers multiple experiential programs such as feeding sessions.
・"DMM Kariyushi Aquarium" Official Website
https://kariyushi-aquarium.com
The official page will be updated with information on DMM Kariyushi Aquarium as needed.
Inquiries for interviews and other matters are also accepted via the form on the website.
・"DMM Kariyushi Aquarium" Official Accounts
Instagram: https://www.instagram.com/dmm_aquarium/
X: https://x.com/dmm_kariyushi
Facebook: https://www.facebook.com/dmm.kariyushi.aquarium/
Youtube: https://m.youtube.com/@DMMかりゆし水族館_Youtube/shorts
■About G.K. DMM.com
Operates "DMM.com," a comprehensive service site boasting 51.46 million members (*). Since its founding in 1998, it has developed a wide range of businesses, currently operating over 60 services. In addition to diverse entertainment services such as video streaming, e-books, and anime, it handles various businesses including hardware fields like 3D printing and EV charging, and cutting-edge technology-incorporated businesses such as AI. In 2022, it launched the subscription membership system "DMM Premium," connecting all entertainment experiences seamlessly into a "multi-keyword: