DMM EV ON and Yamada Denki Launch Partnership to Promote EV Adoption
DMM.com's EV charging service 'DMM EV ON' has partnered with Yamada Holdings to accelerate EV infrastructure at Yamada Denki stores and link their respective mobile apps.
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- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:48 (16 min after Collected)
DMM EV ON, an EV charging service provided by DMM.com LLC (Headquarters: Minato-ku, Tokyo; Innovation Company CEO: Yu Ogata), and Yamada Holdings Co., Ltd. (Headquarters: Takasaki City, Gunma; Chairman and CEO: Noboru Yamada) have launched a mutual service partnership to promote the adoption of Electric Vehicles (EVs) toward realizing a sustainable society.
Through this collaboration, the companies will accelerate the development of EV charging infrastructure at Yamada Denki stores nationwide and aim to improve convenience and provide new value to EV users through app linkage between the two companies.
### Background and Purpose
While the adoption of EVs is accelerating in Japan to realize a carbon-neutral society, the development of charging infrastructure in the flow of daily life remains a critical challenge. By joining forces, Yamada Denki, which has one of Japan's largest electronics retailer networks, and DMM, a provider of EV charging services, will promote EV infrastructure at lifestyle hubs. Furthermore, both companies will provide beneficial EV-related information to their respective users to create an environment where EVs are more convenient and easier to choose.
### Key Initiatives
1. Mutual Linkage of 'Yamada My-Kuru' and 'DMM EV ON' Apps
To improve the user experience, the smartphone apps provided by both companies, 'Yamada My-Kuru' and 'DMM EV ON,' will be mutually linked. They plan to inform members about both services and distribute exclusive information and coupons.
*Specific service launch dates and details will be announced sequentially.
2. Installation of 'DMM EV ON' Chargers at Yamada Denki Stores
DMM's EV chargers will be sequentially installed in the parking lots of major Yamada Denki stores nationwide. This will expand spots where customers visiting for shopping or consultations can efficiently charge their vehicles during their stay.
### About DMM EV ON
DMM EV ON is an EV charging service available at commercial facilities, lodging facilities, and public facilities nationwide. It offers various plans tailored to the needs of business operators, including the '0 Yen Plan,' where initial costs (equipment and construction) and service usage fees are free. The service helps regional businesses by attracting new customers, increasing visit frequency, and fulfilling a role as regional infrastructure.
Service Site: https://ev-charge.dmm.com/
### About Smartphone App 'Yamada My-Kuru'
By registering vehicle information in the 'Yamada My-Kuru' app, users can receive information on various services tailored to their car and easily apply for necessary services. Yamada Holdings coordinates with JARWA based on application details, and YMBP partner businesses in the user's area provide the services. Linking with the YAMADA Digital Member App makes it even more convenient for traditional YAMADA members.
Service Site: https://ymbp.net/introduction/
### About DMM.com LLC
DMM.com operates a comprehensive service site with 51.46 million members (as of February 2025). Since its founding in 1998, it has developed a wide range of businesses and currently operates over 60 services. In addition to entertainment services like video distribution, e-books, and anime, it engages in hardware fields like 3D printing and EV charging, as well as businesses incorporating cutting-edge technologies like AI. In 2022, it launched the 'DMM Premium' subscription system, aiming to create a 'Multi-Entertainment Platform' that seamlessly connects all entertainment experiences.
Through this collaboration, the companies will accelerate the development of EV charging infrastructure at Yamada Denki stores nationwide and aim to improve convenience and provide new value to EV users through app linkage between the two companies.
### Background and Purpose
While the adoption of EVs is accelerating in Japan to realize a carbon-neutral society, the development of charging infrastructure in the flow of daily life remains a critical challenge. By joining forces, Yamada Denki, which has one of Japan's largest electronics retailer networks, and DMM, a provider of EV charging services, will promote EV infrastructure at lifestyle hubs. Furthermore, both companies will provide beneficial EV-related information to their respective users to create an environment where EVs are more convenient and easier to choose.
### Key Initiatives
1. Mutual Linkage of 'Yamada My-Kuru' and 'DMM EV ON' Apps
To improve the user experience, the smartphone apps provided by both companies, 'Yamada My-Kuru' and 'DMM EV ON,' will be mutually linked. They plan to inform members about both services and distribute exclusive information and coupons.
*Specific service launch dates and details will be announced sequentially.
2. Installation of 'DMM EV ON' Chargers at Yamada Denki Stores
DMM's EV chargers will be sequentially installed in the parking lots of major Yamada Denki stores nationwide. This will expand spots where customers visiting for shopping or consultations can efficiently charge their vehicles during their stay.
### About DMM EV ON
DMM EV ON is an EV charging service available at commercial facilities, lodging facilities, and public facilities nationwide. It offers various plans tailored to the needs of business operators, including the '0 Yen Plan,' where initial costs (equipment and construction) and service usage fees are free. The service helps regional businesses by attracting new customers, increasing visit frequency, and fulfilling a role as regional infrastructure.
Service Site: https://ev-charge.dmm.com/
### About Smartphone App 'Yamada My-Kuru'
By registering vehicle information in the 'Yamada My-Kuru' app, users can receive information on various services tailored to their car and easily apply for necessary services. Yamada Holdings coordinates with JARWA based on application details, and YMBP partner businesses in the user's area provide the services. Linking with the YAMADA Digital Member App makes it even more convenient for traditional YAMADA members.
Service Site: https://ymbp.net/introduction/
### About DMM.com LLC
DMM.com operates a comprehensive service site with 51.46 million members (as of February 2025). Since its founding in 1998, it has developed a wide range of businesses and currently operates over 60 services. In addition to entertainment services like video distribution, e-books, and anime, it engages in hardware fields like 3D printing and EV charging, as well as businesses incorporating cutting-edge technologies like AI. In 2022, it launched the 'DMM Premium' subscription system, aiming to create a 'Multi-Entertainment Platform' that seamlessly connects all entertainment experiences.