Eliminating 'Send and Done' DMs: DM Delivery Veteran Sun Prompt Envisions the Future of Sales Support with 'Action DM / Scenario DM'

Sun Prompt Co., Ltd. is evolving DM from a mere sending method into a strategic sales tool, utilizing 'Action DM' and 'Scenario DM' specialized for decision-maker approaches, to support corporate new client acquisition and business opportunity creation.
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  • 📰 Published: April 1, 2026 at 20:00
Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "Sun Prompt Co., Ltd."

Sun Prompt Co., Ltd.'s dream is to transform direct mail (DM) from merely a sending method into a sales tool that drives corporate new client acquisition and business opportunity creation, thereby helping businesses across society.

Even with the widespread adoption of digital strategies, many companies still face challenges in their sales departments, such as:
"Unable to reach decision-makers"
"Difficulty creating contact points"
"Slow response from online initiatives alone"

Leveraging the expertise cultivated in DM delivery, D2C, and e-commerce logistics, Sun Prompt Co., Ltd. is evolving postal DM from a simple printing and delivery service into a practical sales tool that leads to new client acquisition and business opportunity creation.

At the core of this evolution are "Action DM" and "Scenario DM," specialized for approaching decision-makers.
This service is being developed as a collaborative project with SCW OFFICE KANBE (Representative: Tetsuro Kanbe, Business Location: Chiyoda-ku, Tokyo, Official Website: https://sales-cw.jp/), which provides sales and marketing support for small and medium-sized enterprises.

**"Action DM" - Driving Action with a Single Mail Piece**
Action DM is a direct mail strategy designed to leave a strong impression on decision-makers with a single mail piece, prompting a response and subsequent action.

It is a high-impact approach designed to "reach, be read, and drive action," based on strong copy, a concise structure focused on key points, physical differentiation including envelopes and special processing, and linkage with sales materials and informational documents.

It is effective in situations where short-term action is desired, such as strengthening exhibition, seminar, and webinar attendance, promoting new services, creating business opportunities, and differentiating approaches to decision-makers.

**"Scenario DM" - Building Trust Through Multiple Mail Pieces**
Scenario DM is a structured direct mail strategy that doesn't end with a single mail piece but gradually builds interest and establishes trust through multiple communications.

It aims to create contact points with decision-makers by assigning clear roles to each touchpoint: the first mail piece for attention-grabbing, the second for interest-building, and the third for guiding action. It also links with digital initiatives such as webinars, landing pages (LPs), and videos, constructing a sales funnel that connects analog and digital.

**The Future Envisioned by Sun Prompt Co., Ltd.**
Based on the expertise cultivated in DM delivery, Sun Prompt Co., Ltd. aims to establish DM not merely as a "sending task" but as a sales tool that leads to new client acquisition and business opportunity creation.

To achieve this, the company will expand its support through "Action DM" and "Scenario DM," envisioning everything from reaching decision-makers, being read, eliciting responses, to connecting to the next sales action. "Action DM" will be used for situations requiring immediate action with a single mail piece, while "Scenario DM" will be employed for building trust through multiple touchpoints. By strategically using these based on each company's products and sales challenges, Sun Prompt will elevate the value of DM from a mere delivery method to a "sales infrastructure that generates results."

Our company's dream is to expand a system through "Action DM / Scenario DM" that can generate new contact points and business opportunities for companies struggling with a lack of sales ideas, manpower, and contact points. We envision a world where DM is re-evaluated not as an outdated method, but as a sales tool that reaches decision-makers, prompts action, and advances the future of businesses. Sun Prompt Co., Ltd. will continue to enhance the value of "Action DM / Scenario DM" and promote the creation of a new standard for sales support to realize this vision.

**Company/Business Overview**
**Sun Prompt Co., Ltd.**
Representative Director and President: Toshikatsu Nakano
Year of Establishment: 1989 (38 years since founding)
Locations:
Head Office (Sales Headquarters) 4F Mishin Bldg., 2-2-1 Koenjikita, Suginami-ku, Tokyo 166-0002
Niiza Center 2-4-43 Owada, Niiza-shi, Saitama 352-0004
EC Mail Order D2C Center 2-3-10 Owada, Niiza-shi, Saitama 352-0004
Koenji Mailing Center 5-44-1 Koenjiminami, Suginami-ku, Tokyo 166-0003
Employees: 70 (including part-time staff)
Business Activities: D2C/EC mail order logistics outsourcing, DM delivery
Features: Promoting new businesses that link DM delivery with corporate sales and marketing activities
Official Website: https://www.sunprompt.co.jp/
Business Website: https://www.dm-pro.net/
Certifications: Privacy Mark, ISO27001, ISO9001

**SCW OFFICE KANBE**
Representative: Tetsuro Kanbe
Year of Establishment: 2015 (12 years since founding)
Location: Artear Akihabara 708, 1-8-4 Kanda Sakuma-cho, Chiyoda-ku, Tokyo 101-0025
Business Activities: Sales and marketing support for SMEs, various content production, program planning and production
Features: Providing sales strategies combining digital and analog, supporting low-cost implementation measures
Official Website: https://sales-cw.jp/
Business Website: https://scw-craft.jp/
Service Website: https://dm-strategist.jp/

**Contact for this matter**
Sun Prompt Co., Ltd. Contact: Saito Email: [email protected]

FAQ

What is the difference between Action DM and Scenario DM?

Action DM is a high-impact type designed to prompt immediate action with a single mail piece, while Scenario DM is a structured type that builds trust gradually through multiple communications.

Which types of companies are suitable for this service?

It is suitable for companies facing challenges in approaching decision-makers, and small to medium-sized enterprises struggling with new client acquisition and business opportunity creation.

Can this service be integrated with digital initiatives?

Yes, it links with digital initiatives such as webinars, LPs, and videos, constructing a sales funnel that connects analog and digital.