Dentsu Macromill Insight is a joint venture between Dentsu and Macromill that provides marketing research planning, implementation, and analysis services. Utilizing marketing data such as the parent company Macromill's panels, web logs, and purchasing data, the company conducts research and possesses high-level know-how for deriving insights, from data analysis necessary for formulating marketing and communication strategies to hypothesis testing.
FACT BOX
- Source: PR TIMES
- Category: Survey