How Will Purchasing Behavior Change in the AI Era? Rebroadcast of a Webinar Analyzing Consumer 'AI Utilization'
Dentsu Macromill Insight will rebroadcast a webinar from April 16th. It introduces hints for marketing strategies based on a survey of early adopters who use AI for shopping.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 19:58 (296h 27m after Collected)
Dentsu Macromill Insight, Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Naoyuki Manabe; hereinafter "Dentsu Macromill Insight") will rebroadcast the webinar "Changes in Purchasing Behavior Driven by AI," which was co-hosted with Dentsu Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Chisato Matsumoto).
With the emergence of generative AI and AI agents, consumers are beginning to incorporate AI into their daily information gathering and decision-making. On the other hand, the use of AI in purchasing behavior is still developing, and transitional changes can be seen in consumer behavior and awareness.
In light of this situation, Dentsu Macromill Insight conducted the [Survey on the Degree of AI Penetration in Purchasing Behavior] with the aim of clarifying the state of AI penetration and acceptance among consumers, as well as its impact on purchasing behavior.
Based on the survey results, this webinar will explain the impact AI has on purchasing behavior, and will approach the signs of changes in the customer journey that can be deciphered from the "AI Purchasing Pioneer Group"*1, who already actively use AI in their shopping.
Furthermore, through an interview with a virtual persona*2 of the AI Purchasing Pioneer Group created from the survey results, we will provide hints on how companies should proceed with utilizing AI in their marketing and planning going forward.
During its initial broadcast, we received a lot of positive feedback, mainly from marketers and planners involved in understanding consumers and designing CX.
This rebroadcast is aimed at those who want to systematically reconsider purchasing behavior in the AI era, and those who want to get hints to apply to their future marketing strategies.
*1 What is the "AI Purchasing Pioneer Group"?
An early adopter group that actively incorporates AI into information search, comparative consideration, and purchase decision-making in their daily shopping. They are positioned as a group that anticipates the future of consumer "purchasing behavior utilizing AI".
*2 What is the "Virtual Persona of the AI Purchasing Pioneer Group"?
A persona created reflecting the characteristics, awareness, and behavior of the AI Purchasing Pioneer Group based on the survey results.
It is not a real person, but a model created by AI analyzing survey data.
## Points to learn in this webinar
- The reality of "AI utilization" by consumers and signs of change in the purchase decision process
- Marketing methods utilizing AI
- Hints for incorporating AI into your company's marketing strategy and customer experience design
## This webinar is recommended for:
- Those who want to deepen their understanding of consumers in the AI era and anticipate future changes
- Those who want to redesign their CX/communication strategies on the premise of consumer AI utilization
- Those who want to incorporate AI utilization into their company's marketing and planning
## Webinar Overview
Title: Changes in Purchasing Behavior Driven by AI
Date and Time: Thursday, April 16, 2026 - Wednesday, April 22, 2026
Application Deadline: Wednesday, April 15, 2026, 14:00
Format: Online streaming
Participation Fee: Free
With the emergence of generative AI and AI agents, consumers are beginning to incorporate AI into their daily information gathering and decision-making. On the other hand, the use of AI in purchasing behavior is still developing, and transitional changes can be seen in consumer behavior and awareness.
In light of this situation, Dentsu Macromill Insight conducted the [Survey on the Degree of AI Penetration in Purchasing Behavior] with the aim of clarifying the state of AI penetration and acceptance among consumers, as well as its impact on purchasing behavior.
Based on the survey results, this webinar will explain the impact AI has on purchasing behavior, and will approach the signs of changes in the customer journey that can be deciphered from the "AI Purchasing Pioneer Group"*1, who already actively use AI in their shopping.
Furthermore, through an interview with a virtual persona*2 of the AI Purchasing Pioneer Group created from the survey results, we will provide hints on how companies should proceed with utilizing AI in their marketing and planning going forward.
During its initial broadcast, we received a lot of positive feedback, mainly from marketers and planners involved in understanding consumers and designing CX.
This rebroadcast is aimed at those who want to systematically reconsider purchasing behavior in the AI era, and those who want to get hints to apply to their future marketing strategies.
*1 What is the "AI Purchasing Pioneer Group"?
An early adopter group that actively incorporates AI into information search, comparative consideration, and purchase decision-making in their daily shopping. They are positioned as a group that anticipates the future of consumer "purchasing behavior utilizing AI".
*2 What is the "Virtual Persona of the AI Purchasing Pioneer Group"?
A persona created reflecting the characteristics, awareness, and behavior of the AI Purchasing Pioneer Group based on the survey results.
It is not a real person, but a model created by AI analyzing survey data.
## Points to learn in this webinar
- The reality of "AI utilization" by consumers and signs of change in the purchase decision process
- Marketing methods utilizing AI
- Hints for incorporating AI into your company's marketing strategy and customer experience design
## This webinar is recommended for:
- Those who want to deepen their understanding of consumers in the AI era and anticipate future changes
- Those who want to redesign their CX/communication strategies on the premise of consumer AI utilization
- Those who want to incorporate AI utilization into their company's marketing and planning
## Webinar Overview
Title: Changes in Purchasing Behavior Driven by AI
Date and Time: Thursday, April 16, 2026 - Wednesday, April 22, 2026
Application Deadline: Wednesday, April 15, 2026, 14:00
Format: Online streaming
Participation Fee: Free