DLE Launches New Brand 'AI Kaeruotoko Shokai' Utilizing Generative AI

DLE (DLE, Inc.) has announced the launch of a new brand, 'AI Kaeruotoko Shokai,' led by FROGMAN (Ryo Ono).

'Kaeruotoko Shokai' is a video brand developed by FROGMAN since 2004. Known for its distinct pacing in Flash animations such as 'Eagle Talon,' 'Kofun Girl Coffy,' and 'Dokan-kun,' it became a widely popular representative brand of 2000s Japanese internet culture.

Now, FROGMAN is launching the 'AI Kaeruotoko Shokai' project, treating generative AI as a new creative tool to experimentally disseminate various content, including video, characters, and games.

While generative AI democratizes video production, the ability to 'operate an IP that is continuously loved' is becoming increasingly important. For over 20 years, DLE has accumulated know-how in IP management, including character development, SNS operation, short-form video, licensing, and corporate collaborations.

'AI Kaeruotoko Shokai' is a next-generation content brand that leverages these insights, using generative AI and SNS to connect IP, video, and fan communities in real-time.

■ The Response on X That Triggered the Revival of 'Kofun Girl Coffy'

The launch was sparked in May 2026 by a groundswell of fan interest on X (formerly Twitter) calling for the return of 'Kofun Girl Coffy.' When Yoshida-kun, a character from 'Eagle Talon,' posted that a new work would be considered if the post exceeded 1,000 reposts, the goal was achieved in just 1.5 hours.

Subsequently, a new video using generative AI was created and published just two days after the post. The published content received numerous surprised reactions regarding AI-specific expressions, such as 'unexpected live-action flair' and 'wonderfully eccentric.'

■ Opening YouTube/TikTok Channels and Weekly Releases

'AI Kaeruotoko Shokai' will publish new content created with generative AI every Wednesday at 8 PM, centering on YouTube and TikTok. 'Dokan-kun #2' is scheduled for release on June 3 (Wednesday).

Content will include AI reboots of existing Kaeruotoko Shokai IPs like 'Kofun Girl Coffy' and 'Dokan-kun,' as well as brand-new works by FROGMAN.

■ A Clean Production System That Respects Copyright

To ensure all stakeholders can participate with peace of mind, DLE has established the following clean production system:

1. Utilizing 100% In-house IP: All characters and worlds used are proprietary IPs.
2. Use of Carefully Selected Secure Tools: Systems with opaque training data or copyright concerns are excluded, using only tools with guaranteed safety for commercial use.
3. Production by Professional Creators (DLE Employees): Orders are not placed with anonymous external AI creators; the team consists entirely of full-time DLE employees with practical experience in the video industry.