How About a Refill? TV Anime 'Nohara Hiroshi Hirumeshi no Ryugi' ~Online Lottery Style~ Reservations Start on DLE Online Lottery!
DLE Inc. announced the start of reservations for an online lottery featuring merchandise from the TV anime 'Nohara Hiroshi Hirumeshi no Ryugi' on April 25, 2026. The lottery offers a variety of exclusive goods, including T-shirts and USB drives, allowing fans to relive the show's memorable moments.
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- 📰 Published: April 25, 2026 at 22:00
- 🔍 Collected: April 25, 2026 at 13:31
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DLE Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President, CEO, and CCO: Ryo Ono; hereinafter 'DLE') has announced that reservations for the online lottery for 'Nohara Hiroshi Hirumeshi no Ryugi', an anime for which DLE was responsible for alternative animation production, started on Saturday, April 25, 2026, via DLE Online Lottery.
Online Lottery URL: https://dle-kuji.dle.jp/lotteries/hiroshi-hirumeshi-kuji
The prizes for this online lottery include scenes from 'Nohara Hiroshi Hirumeshi no Ryugi', Hiroshi's famous lines and illustrations, and dishes that appeared in the anime, all incorporated into the merchandise, allowing participants to relive the fun of the work.
'DLE Online Lottery' is a no-lose online lottery service where participants are guaranteed to win one of the prizes. In addition to the lineup of prizes, a 'Purchaser Bonus' is also available, which is guaranteed to be received depending on the number of tickets purchased at one time, ensuring that everyone can enjoy the lineup with peace of mind.
■ Product Lineup
©Yoshito Usui・Yoichi Tsukahara / 'Nohara Hiroshi Hirumeshi no Ryugi' Production Committee
TV Anime 'Nohara Hiroshi Hirumeshi no Ryugi' ~Online Lottery Style~ Prize Lineup
【A Prize】 T-shirt
Produced in an XL size T-shirt suitable for both men and women.
【B Prize】 USB Memory
A super practical item featuring the famous line 'Hirumeshi no Pro' (Lunch Professional).
【C Prize】 Acrylic Stand *Designs cannot be chosen
A convenient announcement item to use when going out for lunch.
【D Prize】 Can Badge *Designs cannot be chosen
'Like a live-action shot' lunches. All scenes of dishes that appeared have been turned into can badges.
【W Campaign】 Donburi no Mise Irodori 'Receipt' and 'Discount Coupon' Set
*Presents a receipt and discount coupon that appear in the OP of TV Anime 'Nohara Hiroshi Hirumeshi no Ryugi'
■ Tomoyuki Morikawa, voice actor for Hiroshi Nohara, wore the A prize T-shirt.
■ What is TV Anime 'Nohara Hiroshi Hirumeshi no Ryugi'?
Based on the popular character manga 'Crayon Shin-chan', this official spin-off manga depicts the lunch-related events of Shin-chan's father, Hiroshi Nohara (35), drawn by Yoichi Tsukahara. The manga portrays Hiroshi's brief respite (lunch) from working as a salaryman for his family, a side not depicted in the 'Crayon Shin-chan' series, and his meticulous dedication to lunch within his limited allowance and time—'Hirumeshi no Ryugi' (The Art of Lunch). It has surpassed 800,000 cumulative copies (paper/digital) in circulation, and the cumulative page views on 'manga Crayon Shin-chan.com' exceeded 9.84 million PVs in 2025, attracting significant attention.
The reason for the anime's popularity is not only Hiroshi's food reporting-style eating of delicious meals but also its inclusion of various food trivia and recipes, as well as relatable 'salaryman commonalities' such as 'worries about treating juniors', 'time-saving meals between sales calls', and 'complaints about bosses'. This has resonated with many adults. Furthermore, it incorporates 'Crayon Shin-chan'-esque gags and surreal humor that fans love, and Hiroshi's various 'facial expressions' shown for each dish, whether 'hot', 'spicy', or 'sweet', are also one of its charms.
It is a 'Haken Anime' (dominating anime) that won the Niconico Video Award 2025 Grand Prize.
HP: https://www.shinchan-app.jp/hiroshi-hirumeshi-anime/
■ What is DLE Online Lottery?
An online lottery site operated by DLE Inc.
HP: https://dle-kuji.dle.jp/
X: https://x.com/DLE1699427
■ About DLE Inc.
Securities Code: 3686 (Tokyo Stock Exchange Standard)
Representative: Representative Director, President, CEO, and CCO Ryo Ono
Location: KDX Kojimachi Building 7F, 3-3-4 Kojimachi, Chiyoda-ku, Tokyo
Founding Date: December 27, 2001
HP: https://www.dle.jp/jp/
Listed on the Tokyo Stock Exchange in 2014, the company's core business is IP (intellectual property rights including copyrights) planning and development, and animation/character content production, such as 'Eagle Talon'. As an IP owner, DLE develops and utilizes its own content and also operates an 'Alternative Anime' business that achieves medium-quality animation in a short timeframe. In 2025, they established the 'OBETA AI STUDIO', accelerating new content businesses by combining AI and IP.