DLE, Shizuoka Shimbun/SBS, and SBS Promotion Sign Exclusive Sales Partnership for Next-Gen PR AI Tool 'Shabekuri AI' in Shizuoka Prefecture
DLE has formed a business alliance with the SBS Group, granting exclusive sales rights in Shizuoka Prefecture for its AI video generation tool 'Shabekuri AI' to support local corporate DX.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:00
- 🔍 Collected: April 15, 2026 at 12:31
- 🤖 AI Analyzed: April 19, 2026 at 08:50 (92h 18m after Collected)
DLE Inc. (Headquarters: Chiyoda-ku, Tokyo, President CEO & CCO: Ryo Ono, hereinafter 'DLE') announces that it has entered into a business alliance acting as an exclusive sales partner in Shizuoka Prefecture with Shizuoka Shimbun Co., Ltd., Shizuoka Broadcasting System Co., Ltd., and SBS Promotion Co., Ltd. (collectively, the 'SBS Group'). This partnership is conducted through DLE's group company, Caviar Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Kenkan Yo), which handles the sales of DLE's next-generation PR AI tool 'Shabekuri AI'.
## Overview of the Alliance
Through this partnership, the SBS Group will leverage its strong network and media influence in Shizuoka Prefecture to support the introduction of 'Shabekuri AI' to local companies, municipalities, and stores. Within Shizuoka Prefecture, the SBS Group will serve as the exclusive sales window, powerfully promoting the DX (Digital Transformation) of community-based PR activities.
## What is the Next-Generation PR AI Tool 'Shabekuri AI'?
'Shabekuri AI' is a service that automatically generates PR videos where AI characters 'speak, move, and communicate' simply by having the PR personnel input text.
- Significant Reduction in Production Costs
Instantly outputs short videos accompanied by speech, motion, and facial expressions without the need for specialized editing skills.
- Diverse Characters
Over 40 AI characters, including those from 'Eagle Talon' and 'Sorotani's Animecchi', are readily available. Naturally, it is also possible to register your own company's character.
- Multilingual Support
Capable of deploying in English, Chinese, and other languages, making it suitable for inbound tourism marketing strategies.
For details, please refer to past releases.
https://prtimes.jp/main/html/rd/p/000000290.000026677.html
## Background and Goals of the Partnership
This partnership merges the speedy and diverse expressive capabilities of 'Shabekuri AI' with the SBS Group's 'expertise as regional media'. By doing so, it closely addresses real challenges faced by local companies, such as 'labor shortages' and 'stalling digitalization', and implements cutting-edge AI technology into society as a 'PR tool that anyone can master'. By having AI characters speak on behalf of Shizuoka's charms and corporate information, the initiative aims to standardize a more accessible and efficient 'new form of PR'.
## Comments from the SBS Group
Shizuoka Shimbun & Shizuoka Broadcasting
For many years, as a media outlet covering the entire prefecture, we have delivered information to the local community. Through this partnership, our group—possessing powerful information dissemination capabilities via newspaper, broadcasting, and the web—teams up with DLE, an IP and anime production company, and Caviar, the developer of the cutting-edge 'Shabekuri AI', to solve the challenges of companies in Shizuoka. For local businesses struggling with severe labor shortages and DX promotion, we are confident that this service, which realizes the 'continuity of messaging' via AI, will become a powerful weapon in their next-generation PR strategies. We will further accelerate the appeal of Shizuoka through the power of technology.
SBS Promotion
Because SBS Promotion operates in the creative domain, we can provide proposals that combine AI with corporate branding strategies, character creation for problem-solving, and the utilization of existing IPs. We can enable operations and PR strategies that combine mass media and SNS, as well as AI integrations at storefronts, showrooms, and digital signage. Coupled with the broadcasting power and medium reliability of Shizuoka Shimbun/SBS, we will launch a service that can be delivered to the world with peace of mind. We would be delighted if corporate and government representatives feel free to reach out to us.
DLE has previously collaborated with numerous municipalities and companies through familiar characters that resonate across a wide range of ages, starting with 'Eagle Talon'. During these initiatives, we have heard common challenges from many PR personnel:
'We have our own character, but neither the cost nor the time to animate it, resulting in a rut of just posting static images.'
'Production relies heavily on specific creators, making operations too personalized and difficult to maintain.'
'Even if we want to utilize popular IPs, the strict supervision and production process barriers make it difficult to send out messages that ride the trends of 'this very moment' unique to SNS.'
In SNS operations, transmission power stronger than images or videos is required.
## Overview of the Alliance
Through this partnership, the SBS Group will leverage its strong network and media influence in Shizuoka Prefecture to support the introduction of 'Shabekuri AI' to local companies, municipalities, and stores. Within Shizuoka Prefecture, the SBS Group will serve as the exclusive sales window, powerfully promoting the DX (Digital Transformation) of community-based PR activities.
## What is the Next-Generation PR AI Tool 'Shabekuri AI'?
'Shabekuri AI' is a service that automatically generates PR videos where AI characters 'speak, move, and communicate' simply by having the PR personnel input text.
- Significant Reduction in Production Costs
Instantly outputs short videos accompanied by speech, motion, and facial expressions without the need for specialized editing skills.
- Diverse Characters
Over 40 AI characters, including those from 'Eagle Talon' and 'Sorotani's Animecchi', are readily available. Naturally, it is also possible to register your own company's character.
- Multilingual Support
Capable of deploying in English, Chinese, and other languages, making it suitable for inbound tourism marketing strategies.
For details, please refer to past releases.
https://prtimes.jp/main/html/rd/p/000000290.000026677.html
## Background and Goals of the Partnership
This partnership merges the speedy and diverse expressive capabilities of 'Shabekuri AI' with the SBS Group's 'expertise as regional media'. By doing so, it closely addresses real challenges faced by local companies, such as 'labor shortages' and 'stalling digitalization', and implements cutting-edge AI technology into society as a 'PR tool that anyone can master'. By having AI characters speak on behalf of Shizuoka's charms and corporate information, the initiative aims to standardize a more accessible and efficient 'new form of PR'.
## Comments from the SBS Group
Shizuoka Shimbun & Shizuoka Broadcasting
For many years, as a media outlet covering the entire prefecture, we have delivered information to the local community. Through this partnership, our group—possessing powerful information dissemination capabilities via newspaper, broadcasting, and the web—teams up with DLE, an IP and anime production company, and Caviar, the developer of the cutting-edge 'Shabekuri AI', to solve the challenges of companies in Shizuoka. For local businesses struggling with severe labor shortages and DX promotion, we are confident that this service, which realizes the 'continuity of messaging' via AI, will become a powerful weapon in their next-generation PR strategies. We will further accelerate the appeal of Shizuoka through the power of technology.
SBS Promotion
Because SBS Promotion operates in the creative domain, we can provide proposals that combine AI with corporate branding strategies, character creation for problem-solving, and the utilization of existing IPs. We can enable operations and PR strategies that combine mass media and SNS, as well as AI integrations at storefronts, showrooms, and digital signage. Coupled with the broadcasting power and medium reliability of Shizuoka Shimbun/SBS, we will launch a service that can be delivered to the world with peace of mind. We would be delighted if corporate and government representatives feel free to reach out to us.
DLE has previously collaborated with numerous municipalities and companies through familiar characters that resonate across a wide range of ages, starting with 'Eagle Talon'. During these initiatives, we have heard common challenges from many PR personnel:
'We have our own character, but neither the cost nor the time to animate it, resulting in a rut of just posting static images.'
'Production relies heavily on specific creators, making operations too personalized and difficult to maintain.'
'Even if we want to utilize popular IPs, the strict supervision and production process barriers make it difficult to send out messages that ride the trends of 'this very moment' unique to SNS.'
In SNS operations, transmission power stronger than images or videos is required.