Big Echo Shibuya Center Gai Main Store to Feature 'Gothic HORROR ROOM ~Witch's Reception Room~' Starting July 6

Daiichi Kosho Co., Ltd. (hereinafter referred to as "our company"), in collaboration with Nippon Television Art Co., Ltd. (hereinafter referred to as "NTV Art"), will install the concept room "Gothic HORROR ROOM ~Witch's Reception Room~," where customers can enjoy a gothic horror atmosphere, at the Big Echo Shibuya Center Gai Main Store starting July 6, 2026.

NTV Art is a comprehensive design production company that has been involved in the art production of Nippon Television's program sets and graphics for many years. Leveraging the extensive know-how and original ideas cultivated through TV program production, they provide high-quality creative services in various fields, including space design.

Big Echo, operated by our company, has continuously developed SNS-friendly concept rooms such as fantasy rooms and "oshi-iro" (favorite color) rooms, receiving widespread acclaim. By partnering with NTV Art this time, we will install the new concept room "Gothic HORROR ROOM ~Witch's Reception Room~" to offer an unprecedented immersive entertainment space.

"Gothic HORROR ROOM ~Witch's Reception Room~" is a concept room that meticulously recreates the world of gothic horror, inspired by a dimly lit Western-style mansion with eerily flickering candlelight and rows of potion bottles. Guests will be immersed in an extraordinary and mysterious atmosphere, enjoying karaoke under the premise of having wandered into a reception room dominated by a witch. Authentic and eerie details are incorporated throughout, such as human bones placed under the flame of an imitation fireplace.

To commemorate the installation, a special campaign will be held exclusively for this room. Customers who achieve a score of 70 or higher and a "double digit" score (77, 88, or 99 points, excluding decimals) on the "Precision Score Ai Heart" feature available on the DAM flagship model "LIVE DAM WAO!" in the room will receive a menu item inspired by the gothic horror world, depending on their score. This immersive experience is perfect for creating photogenic memories with friends, as well as for a summer "kimodameshi" (test of courage) or as a special event during the Halloween season.

Our company will continue to pursue customer satisfaction by developing attractive store designs and services that meet customer needs and location characteristics, aiming to increase customer traffic.

Gothic HORROR ROOM ~Witch's Reception Room~ Overview

Start Date: July 6, 2026 (Monday)

Participating Store: Big Echo Shibuya Center Gai Main Store (1 room)

Content: A gothic horror space designed to make you feel as if you have wandered into a mansion inhabited by a witch, featuring a fireplace and chandelier.

Store URL: https://big-echo.jp/?p=22183

Installation Commemorative Campaign

Start Date: July 6, 2026 (Monday)

Content: Customers who achieve a "double digit" score of 70 or higher (77, 88, or 99 points, excluding decimals) on "Precision Score Ai Heart" will receive a menu item inspired by the gothic horror world.

77 points: Mysterious Purple Float Drink

88 points: Jet Black Parfait

99 points: Pizza Topped with Mysterious Meat

* Menu items will be provided by renaming items available on the regular menu.

Related Sites

・Big Echo Official Site Gothic Horror Room Special Site:

https://big-echo.jp/room_facilities/gothic_horror_room/

・Nippon Television Art Co., Ltd. Official Site: https://www.ntvart.co.jp/