DK Elder System, a Tool for Preventive Care and Health Promotion for the Elderly, Certified as a Kanagawa Prefecture "ME-BYO BRAND"
Dai-ichi Kosho Co., Ltd.'s "DK Elder System," a platform designed to help maintain and improve the physical, oral, and cognitive functions of the elderly, has been officially certified as a "ME-BYO BRAND" by Kanagawa Prefecture. This certification recognizes the system as an outstanding product within the "Mibyo" (pre-symptomatic disease) industry, acknowledging its potential to address health challenges like dementia and frailty. The system is already in use at approximately 30,000 elderly care facilities nationwide.
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- 📰 Published: March 28, 2026 at 16:49
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Dai-ichi Kosho Co., Ltd. (hereafter, "the Company") announces that its "DK Elder System," which features a variety of content useful for maintaining and improving functions such as motor, oral, and cognitive abilities, was certified today, March 27, 2026, under the "ME-BYO BRAND" system. This system, run by Kanagawa Prefecture, recognizes outstanding products and services related to the "Mibyo" industry.
"Mibyo" refers to the continuously changing state between health and illness. Kanagawa Prefecture is promoting initiatives for individuals to proactively improve and maintain their "Mibyo" state in their daily lives, rather than taking action only after becoming ill. To address social issues such as the visualization of and intervention in "Mibyo," the prefecture has introduced the "ME-BYO BRAND" certification system for products and services that lead to changes in the awareness and behavior of its citizens. This system promotes activities for "Mibyo" improvement while also publicizing the appeal of the "Mibyo" industry to drive its industrialization. To date, 48 products and services have been certified (as of the end of March 2025), and its recognition is expanding year by year.
Kanagawa Prefecture held a review committee of experts and evaluated the DK Elder System based on five criteria: [① Concept Suitability, ② Reliability, ③ Innovativeness, ④ Marketability, ⑤ Future Potential]. It was also considered from the perspective of addressing health challenges such as dementia and frailty, which led to its certification under the system.
In the future, the Company will be able to use the "ME-BYO BRAND" logo and trademark in business activities that utilize the DK Elder System. Additionally, it will be possible to conduct PR activities at "Mibyo" industry-related events hosted by the prefecture and to collaborate with other "ME-BYO BRAND" certified entities.
Under the philosophy of building a new healthcare platform that supports the smiles of all people, the Company will contribute to preventive care and health maintenance for the elderly through the DK Elder System. By providing a range of unique content that delivers health benefits in an enjoyable way, we will support the improvement of quality of life (QOL) and aim for a society where everyone can live a vibrant life.
◆DK Elder System
Installed in approximately 30,000 locations, such as facilities for the elderly nationwide, this is a content delivery system for effective preventive care and health promotion that can be continued enjoyably. It is recognized for its effectiveness in maintaining and improving comprehensive daily living functions, including motor, oral, and cognitive abilities.
■Related Sites
・DK Elder System: https://dk-eldersystem.com/
・ME-BYO BRAND: https://www.pref.kanagawa.jp/docs/mv4/cnt/f531787/p1078097.html