DJI Redefines Possibilities of Pocket Gimbals with Osmo Pocket 4 Launch, Unveiling First Large-Scale Outdoor Advertisement in Shinjuku, Japan, During Golden Week
DJI, a global leader in consumer drones and creative camera technology, launched its first large-scale outdoor advertising campaign in Shinjuku, Japan, during Golden Week, to commemorate the release of the DJI Osmo Pocket 4. The Osmo Pocket series has garnered numerous accolades, with DJI holding the top sales position in Japan's digital video camera market, further solidifying its market presence with this campaign.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 02:00
- 🔍 Collected: April 29, 2026 at 11:01 (9h 1m after Published)
- 🤖 AI Analyzed: April 29, 2026 at 11:03 (2 min after Collected)
April 28, 2026 – DJI, a global leader in consumer drones and creative camera technology, announced the "DJI Osmo Pocket 4" in the Japanese market in April 2026. DJI has previously secured the number one sales position* in Japan's digital video camera market, and its predecessor, the Osmo Pocket 3, received numerous prestigious awards such as the Camera Grand Prix and BCN AWARD. To commemorate the launch of the Osmo Pocket 4 in the Japanese market, DJI is deploying its first large-scale outdoor advertising campaign in Japan during the Golden Week period, specifically at Shinjuku Station, recognized by Guinness World Records as the "Busiest railway station by daily passenger throughput."
[Location] Cross Shinjuku Vision (3-23-18 Shinjuku, Shinjuku-ku, Tokyo)
[Period] From April 27 (Monday)
Outstanding Achievements Backed by Awards
Since its launch, the Osmo Pocket series has received high praise from Japanese consumers and industry experts alike. The previous model, Osmo Pocket 3, won numerous prominent awards, establishing DJI's position as an innovative camera brand.
[Some of Osmo Pocket 3's major awards]
Camera Grand Prix 2024: Camera Press Club Award for Planning
DGP Imaging Award 2024: Digital Camera/New Concept Category Overall Gold Award
Kakaku.com Product Award 2024: Camera/Camera Peripherals Category Video Camera Gold Award
Kaden Hihyo of the Year 2024: Vlog Camera Category
Digicame Watch Award 2023: Action/Vlog Camera Category 1st Place
PRONEWS AWARD 2023: Camera Category Gold Award
Overwhelming Leadership in the Digital Video Camera Market
Leveraging its innovative development capabilities, DJI has established solid leadership across the entire digital video camera market in various categories, including action cameras, 360-degree cameras, and wearable devices. According to BCN+R, which reports on market trends and best-selling information for home appliances and digital products in Japan, DJI has recently secured the No. 1* sales position in the digital video camera market, demonstrating strong support from Japanese creators.
BCN AWARD 2025・2026: DJI was selected as the No. 1 manufacturer in sales for two consecutive years in the "Digital Video Camera Category." Sales of the Osmo Pocket 3 contributed to this award.
https://www.bcnaward.jp/award/gallery/detail/contents_type=251
https://prtimes.jp/main/html/rd/p/000000391.000015765.html
"Unstoppable OSMO POCKET 3 Domination—Secrets to the Unprecedented Megahit Video Camera's Popularity [Iichiro Michikoshi's Cut Edge]"
https://www.bcnretail.com/market/detail/20250727_539929.html
Large-Scale Advertisement in Shinjuku, Including During Golden Week
In conjunction with the launch of the Osmo Pocket 4, DJI is deploying a large-scale outdoor advertising campaign at Shinjuku Station, including during the Golden Week period. This advertising campaign, DJI's first ever in the Japanese market, is a testament to its strong commitment to the Japanese market, and it is hoped that the appeal of the Osmo Pocket 4 can be directly conveyed to many people, including general consumers, at Shinjuku Station, which boasts one of the highest passenger numbers in the world. Under DJI's mission to "enrich people's lives by bridging technology and human society," DJI will continue to expand the scope of visual expression and contribute to the advancement of creativity and civilization.
SNS Campaign Also Underway!
In conjunction with the launch of the Osmo Pocket 4 and the Shinjuku Station advertising campaign, a user-participation UGC (User Generated Content) campaign is also being held simultaneously. You can participate by posting videos taken with the Osmo Pocket 4 on social media with the hashtags "#いい瞬間はここから" ( #GoodMomentsStartHere ) and "#OsmoPocket4". Of course, photos and videos taken in front of the Shinjuku Station advertisement can also be submitted!
For details on the SNS campaign, please check DJI's official SNS channels.
X：https://x.com/DJIJAPAN/status/2045110133932597269
Instragram：https://www.instagram.com/p/DXO2TKSGngm/?img_index=1
Details regarding Osmo Pocket 4
[Location] Cross Shinjuku Vision (3-23-18 Shinjuku, Shinjuku-ku, Tokyo)
[Period] From April 27 (Monday)
Outstanding Achievements Backed by Awards
Since its launch, the Osmo Pocket series has received high praise from Japanese consumers and industry experts alike. The previous model, Osmo Pocket 3, won numerous prominent awards, establishing DJI's position as an innovative camera brand.
[Some of Osmo Pocket 3's major awards]
Camera Grand Prix 2024: Camera Press Club Award for Planning
DGP Imaging Award 2024: Digital Camera/New Concept Category Overall Gold Award
Kakaku.com Product Award 2024: Camera/Camera Peripherals Category Video Camera Gold Award
Kaden Hihyo of the Year 2024: Vlog Camera Category
Digicame Watch Award 2023: Action/Vlog Camera Category 1st Place
PRONEWS AWARD 2023: Camera Category Gold Award
Overwhelming Leadership in the Digital Video Camera Market
Leveraging its innovative development capabilities, DJI has established solid leadership across the entire digital video camera market in various categories, including action cameras, 360-degree cameras, and wearable devices. According to BCN+R, which reports on market trends and best-selling information for home appliances and digital products in Japan, DJI has recently secured the No. 1* sales position in the digital video camera market, demonstrating strong support from Japanese creators.
BCN AWARD 2025・2026: DJI was selected as the No. 1 manufacturer in sales for two consecutive years in the "Digital Video Camera Category." Sales of the Osmo Pocket 3 contributed to this award.
https://www.bcnaward.jp/award/gallery/detail/contents_type=251
https://prtimes.jp/main/html/rd/p/000000391.000015765.html
"Unstoppable OSMO POCKET 3 Domination—Secrets to the Unprecedented Megahit Video Camera's Popularity [Iichiro Michikoshi's Cut Edge]"
https://www.bcnretail.com/market/detail/20250727_539929.html
Large-Scale Advertisement in Shinjuku, Including During Golden Week
In conjunction with the launch of the Osmo Pocket 4, DJI is deploying a large-scale outdoor advertising campaign at Shinjuku Station, including during the Golden Week period. This advertising campaign, DJI's first ever in the Japanese market, is a testament to its strong commitment to the Japanese market, and it is hoped that the appeal of the Osmo Pocket 4 can be directly conveyed to many people, including general consumers, at Shinjuku Station, which boasts one of the highest passenger numbers in the world. Under DJI's mission to "enrich people's lives by bridging technology and human society," DJI will continue to expand the scope of visual expression and contribute to the advancement of creativity and civilization.
SNS Campaign Also Underway!
In conjunction with the launch of the Osmo Pocket 4 and the Shinjuku Station advertising campaign, a user-participation UGC (User Generated Content) campaign is also being held simultaneously. You can participate by posting videos taken with the Osmo Pocket 4 on social media with the hashtags "#いい瞬間はここから" ( #GoodMomentsStartHere ) and "#OsmoPocket4". Of course, photos and videos taken in front of the Shinjuku Station advertisement can also be submitted!
For details on the SNS campaign, please check DJI's official SNS channels.
X：https://x.com/DJIJAPAN/status/2045110133932597269
Instragram：https://www.instagram.com/p/DXO2TKSGngm/?img_index=1
Details regarding Osmo Pocket 4