Making Watchmaking an Experience Everyone Can Enjoy. DIY Watch Club Expands the Charm of Mechanical Watch Craftsmanship and Artistry in Japan.

DIY Watch Club is a brand that offers "DIY Watch Kits" for assembling mechanical watches by hand, aiming to spread the appeal of watchmaking as an experience. Our dream is to make watchmaking more accessible and to pass on the skills of craftsmen and the charm of craftsmanship to many people.

In March 2026, we officially launched our operations in Japan. Moving forward, we aim to expand the culture of watchmaking by focusing on experiences through DIY watch kits, developing workshops and events, building a community where users can connect, and integrating with traditional Japanese crafts.

DIY Watch Club Japan Official Website:https://jp.diywatch.club/

We endorse April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "DIY Watch Club."

■ Our Dream - Making Watchmaking a Culture Everyone Can Enjoy

DIY Watch Club aims to spread the culture of watchmaking as something more people can easily enjoy. Through the experience of assembling a mechanical watch with their own hands, we aim for a deeper understanding of craftsmen's skills and the charm of craftsmanship, ensuring they are passed on to many people. As we spread this vision globally, we also want to realize this dream in Japan, a country with a high interest in craftsmanship.

While wristwatches are commonly used in daily life, the experience of "making one yourself" often feels distant. Watchmaking is a world of artisans who have honed their skills over many years, and it is often perceived as difficult for the general public to get involved. Furthermore, in recent years, with the spread of smartwatches, wristwatches have evolved from merely telling accurate time to becoming convenient tools with many functions. In this context, opportunities to experience the mechanisms and appeal of mechanical watches are limited. The value of mechanical watches, which are manually wound, may be less recognized than before.

However, mechanical watches possess intricate structures housed in small cases, techniques passed down through a long history, and the beauty of being assembled by human hands. We believe that these charms become more deeply memorable not just by wearing them, but by making them with one's own hands.

Through this experience, the world of watchmaking, which was once a distant presence, becomes a little more familiar. The craftsmanship and fascination of mechanical watches are understood more deeply and conveyed to more people – we aim to create such a ripple effect.

■ Our Past Initiatives - Global Expansion of Watchmaking Experience and Entry into Japan

Our activities began with operating watchmaking workshops in Hong Kong. Through the workshops of custom watch brand EONIQ (Official website here), we have provided the experience of actually assembling a wristwatch while conveying the structure and appeal of mechanical watches. Behind this is the desire to convey the value of craftsmen's skills and craftsmanship embedded in mechanical watches to more people.

These initiatives have also spread globally, with workshops developed through collaborations with various brands and media. Our expanding activities have attracted worldwide attention, including being featured in The New York Times (Article here).

Based on our workshop experience, we developed the "DIY Watch Kit," which allows anyone to experience watchmaking at home without specialized knowledge. This kit is designed for first-timers to assemble a mechanical watch with their own hands, by providing all necessary watch parts, specialized tools, and video guides. Our goal is to make watchmaking, traditionally only available in limited environments like workshops, more accessible and to expand opportunities for anyone to experience it, regardless of location or experience. Since its launch in spring 2020, it has achieved over 30,000 sales worldwide, supported by a wide range of watch enthusiasts, and has spread the joy of watchmaking.

DIY Watch Club officially launched its services in Japan on March 13, 2026.

Since its launch, we have received significant feedback and support. One reason for expanding into the Japanese market is our continuous adoption of movements from Seiko and Miyota. We aim to deliver the appeal of watchmaking craftsmanship and artistry as an experience in Japan, where these values are deeply respected.

Furthermore, many customers, particularly from the United States, have expressed high expectations for our expansion into Japan and a desire for products incorporating Japanese elements, reflecting their strong interest in Japanese watch culture and craftsmanship. This support has been a major driving force behind our expansion into Japan. Currently, we are steadily generating widespread interest in watchmaking by collaborating with Japanese watch enthusiasts and influencers to promote its appeal.

Experience video by an influencer

■ Future Initiatives - New Possibilities for Watchmaking in Japan

Moving forward, we will further expand our operations in Japan and broaden the range of watch models and experiences we offer. In addition to the current assembly experience, we will incorporate processes such as bluing hands and applying luminous paint, allowing for a deeper experience of watchmaking as a craft.

Within the year, we plan to exhibit at multiple exhibitions and hold workshops in Japan, increasing opportunities for more people to actually experience watchmaking. We will also work to form communities where people who love watchmaking and mechanical watches can directly interact and share experiences and values.

Furthermore, we will challenge ourselves to develop models that incorporate unique Japanese traditional crafts such as Arita ware, lacquerware, and enamel. By expressing the charm of Japanese craftsmanship in the form of a wristwatch, we aim to disseminate a new culture of watchmaking not only within Japan but also worldwide.

Ultimately, we aim for watchmaking to become a familiar and established part of daily life in Japan.