DiscoverFeed Inc. Signs Capital and Business Alliance Agreement with NEON PROJECTS

DiscoverFeed Inc. has entered into a capital and business alliance agreement with NEON PROJECTS, a leading festival organizer in Asia. Through this partnership, both companies aim to create a new entertainment economic zone that fuses dance music culture with Web3, promoting the joint development of digital payments, community building, membership services, and a global fan network.

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  • 📰 Published: June 12, 2026 at 10:00
  • 🔍 Collected: June 12, 2026 at 10:29 (29 min after Published)
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DiscoverFeed Inc. (Headquarters: Tokyo, CEO: Yoshimichi Tsuyuki, hereinafter "DiscoverFeed") is pleased to announce that it has entered into a capital and business alliance agreement with NEON PROJECTS (hereinafter "NEON"), a leading festival organizer in Asia.

Through this partnership, both companies aim to create a new entertainment economic zone that fuses dance music culture with Web3, and will promote the joint development of digital payments, community building, membership services, and a global fan network.

Background of the Partnership

Since its establishment in 2014, NEON has organized numerous large-scale music events and festivals, primarily in Southeast Asia, and has grown into a leading dance music brand in Asia.

World-renowned DJs and artists have performed at events such as NEON Countdown, NEON Music Festival, and Sunset by NEON, attracting many fans from countries around the world, including Malaysia, Singapore, Japan, China, South Korea, Taiwan, and Australia.

DiscoverFeed has participated in the dance music blockchain project DMC (Decentralized Music Chain) and its utility token DMCCOIN as a core company, promoting the convergence of real and virtual elements in the music and entertainment fields.

This alliance connects NEON's real event network with the Web3 economic zone promoted by DiscoverFeed, aiming to jointly create a new market of "Club Culture × Web3 × PayFi".

1. Implementation of DMC Payment System

Both companies will promote the adoption of payments utilizing DMCCOIN at NEON-hosted events.

At "Sunset by NEON," scheduled to be held in Kuala Lumpur, Malaysia, on June 20, 2026, a demonstration experiment for QR code payments in the VIP area will be launched in collaboration with Bitget Wallet.

Attendees will be able to enjoy a smooth payment experience using USDT, ETH, and DMCCOIN.

2. Global Fan Community Building

Both companies will promote the formation of a dance music fan community centered in Asia.

By connecting event attendees, artists, DJs, influencers, and crypto users, we aim to create a new community that fuses the real and digital worlds.

3. Launch of DMCC Membership Program in September 2026

DiscoverFeed plans to launch the "DMCC Membership Program" starting in September 2026.

DMCCCOIN holders will obtain membership ranks based on the number of coins held, and plans are underway to provide special experiences at NEON events, as well as at festivals and renowned clubs worldwide.

Planned benefits include:

Access to VIP areas

Priority ticket purchase rights

Exclusive original merchandise

Entry to exclusive after-parties

Meet & Greet with artists and DJs

Participation in invitation-only secret events

In club culture, the most valuable aspect is not mere consumption, but "special experiences."

The DMC Membership Program will offer holders experiential value that cannot be purchased with money, and will be developed as a new membership system connecting club fans worldwide.

4. Building the PayFi Economic Zone

DiscoverFeed aims to realize PayFi (Payment Finance) in the event industry.

Beyond simple payments, we will build a comprehensive Web3 payment model in the entertainment domain, covering:

Ticket purchases

VIP table reservations

Merchandise purchases

Membership management

Event benefit provision

5. Future Developments

Through its partnership with NEON, DiscoverFeed will focus on Southeast Asia as a starting point to promote:

Expansion of DMCCOIN's practical use

Development of a global membership program

Fusion of club culture and Web3

Formation of cross-border fan communities

Establishment of a PayFi ecosystem

In the future, we aim to expand collaborations with event companies and clubs worldwide, developing the DMC Membership Program into one of the world's largest club culture membership systems.

Through the partnership with NEON, DMC will be connected to real entertainment experiences.

Company Profile

DiscoverFeed Inc.

Promoting the "DAG Project," which fuses AI, Web3, data infrastructure, and fandom domains.

Developing decentralized data infrastructure "D-DMC," AI co-creation platform "DAIM," fandom service "MY Album," payment infrastructure "DMC-PAY," and more.

Location: DF Building 6F, 2-2-8 Minami-Aoyama, Minato-ku, Tokyo

CEO: Yoshimichi Tsuyuki

URL: https://discoverfeed.net

FAQ

What changes with the partnership between DiscoverFeed and NEON PROJECTS?

Dance music and Web3 will merge, enabling DMCCOIN payments at events and offering exclusive membership experiences for fans.

Where can DMCCOIN be used?

Primarily for payments at NEON-hosted music events and festivals, with plans to expand to ticket and merchandise purchases in the future.

What are the benefits of the DMCC Membership Program?

It offers exclusive experiences not purchasable with money, such as VIP access, priority ticket purchases, limited merchandise, and after-party invitations.

How will this partnership affect Japan's music and entertainment industry?

The introduction of Web3 technology could lead to improved fan engagement and the creation of new revenue models.

What is PayFi and how is it used in the event industry?

PayFi stands for Payment Finance, combining payment and financial functions. In the event industry, its use is targeted for tickets, merchandise, and membership management.