[Dior] Announcing the Cruise 2027 Collection
The Cruise 2027 collection explores the Maison's long-standing relationship with Hollywood. A key starting point was a jacket from the Haute Couture Spring-Summer 1949 collection worn by Marlene Dietrich in Alfred Hitchcock's film 'Stage Fright.'
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- 📰 Published: May 15, 2026 at 17:01
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The Cruise 2027 collection explores the Maison's long-standing relationship with Hollywood. One of the starting points was a jacket from the Haute Couture Spring-Summer 1949 collection worn by Marlene Dietrich in Alfred Hitchcock's film 'Stage Fright.' The California poppy also served as a source of inspiration, with floral patterns appearing repeatedly.
This collection drew inspiration from the creative figures of Los Angeles. This is symbolized by items such as bouclé wool jackets with fringed cuffs, evening dresses with lace embroidery, patchwork scarves, and shearling coats. Furthermore, the men of Los Angeles were not overlooked, with sequined suits and combinations of pajama shirts and leather pants. A collaboration with artist Ed Ruscha also introduces a set of typical American shirts that incorporate elements from his existing artwork.
New bag silhouettes include an updated, sophisticated design of the 'Saddle,' a bucket bag featuring the 'Dior Medallion,' and a shoulder bag with a crescent-shaped base. The shoes were adorned with flowers and sequins.
#DiorCruise @Dior @jonathan.anderson
The Cruise 2027 collection explores the Maison's long-standing relationship with Hollywood. One of the starting points was a jacket from the Haute Couture Spring-Summer 1949 collection worn by Marlene Dietrich in Alfred Hitchcock's film 'Stage Fright.' The California poppy also served as a source of inspiration, with floral patterns appearing repeatedly.
This collection drew inspiration from the creative figures of Los Angeles. This is symbolized by items such as bouclé wool jackets with fringed cuffs, evening dresses with lace embroidery, patchwork scarves, and shearling coats. Furthermore, the men of Los Angeles were not overlooked, with sequined suits and combinations of pajama shirts and leather pants. A collaboration with artist Ed Ruscha also introduces a set of typical American shirts that incorporate elements from his existing artwork.
New bag silhouettes include an updated, sophisticated design of the 'Saddle,' a bucket bag featuring the 'Dior Medallion,' and a shoulder bag with a crescent-shaped base. The shoes were adorned with flowers and sequins.
#DiorCruise @Dior @jonathan.anderson