General Retailer Dinos Launches Its First Designed Truck Running Between Fukuoka and Tokyo
On May 18, 2026, Dinos Inc. launched its first designed truck traveling between Fukuoka and Tokyo. In collaboration with Matoba Transport, the initiative aims to increase brand awareness of 'Dinos Furniture' and the 'flect' rental service.
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- 📰 Published: May 26, 2026 at 22:00
- 🔍 Collected: May 26, 2026 at 13:31
- 🤖 AI Analyzed: May 26, 2026 at 13:34 (2 min after Collected)
On May 18, 2026, Dinos Inc. (HQ: Nakano-ku, Tokyo; President: Kosuke Kato) launched its first-ever designed truck service running between Fukuoka and Tokyo. With the cooperation of Matoba Transport Co., Ltd. (HQ: Okawa City, Fukuoka Prefecture; President: Toshio Matoba), which specializes in freight transport, the truck features designs for 'Dinos Furniture' and the new furniture/appliance rental service 'flect.'
Aiming to improve product and service awareness
Dinos will mark its 55th anniversary in December 2026. In preparation, the company has started this truck operation to further raise awareness of its long-standing 'Dinos Furniture' line and 'flect,' a new furniture and appliance rental service available in 46 prefectures.
Background of the designed truck
The 10-ton large designed truck operates two round trips per week between Okawa City, Fukuoka Prefecture—one of the major production areas for furniture and storage—and the Dinos Logistics Center Tokyo (Machida City, Tokyo), with the cooperation of Matoba Transport, which handles long-distance transport to the Kanto region.
Dinos and Matoba Transport have been partners in joint distribution since October 2002. They consolidate products brought by multiple furniture manufacturers to Matoba Transport's Okawa hub. By collaborating, the manufacturer, logistics company, and Dinos aim to increase transport efficiency, shorten delivery lead times, and reduce environmental impact.
Attention to design
The side of the truck features the brand message 'I found my favorites' along with the 'Dinos Furniture' brand. The other side showcases the 'flect' logo, and the rear displays both designs.
'flect' operates under the vision of 'making failed furniture selection zero.' The bird depicted next to the logo is inspired by the bowerbird, which builds nests decorated with flowers and twigs. Just as the bowerbird creates a nest to its own liking, the design expresses the wish that customers enjoy the freedom of choosing furniture and appliances through 'flect' and feel the comfort of using them.
Aiming to improve product and service awareness
Dinos will mark its 55th anniversary in December 2026. In preparation, the company has started this truck operation to further raise awareness of its long-standing 'Dinos Furniture' line and 'flect,' a new furniture and appliance rental service available in 46 prefectures.
Background of the designed truck
The 10-ton large designed truck operates two round trips per week between Okawa City, Fukuoka Prefecture—one of the major production areas for furniture and storage—and the Dinos Logistics Center Tokyo (Machida City, Tokyo), with the cooperation of Matoba Transport, which handles long-distance transport to the Kanto region.
Dinos and Matoba Transport have been partners in joint distribution since October 2002. They consolidate products brought by multiple furniture manufacturers to Matoba Transport's Okawa hub. By collaborating, the manufacturer, logistics company, and Dinos aim to increase transport efficiency, shorten delivery lead times, and reduce environmental impact.
Attention to design
The side of the truck features the brand message 'I found my favorites' along with the 'Dinos Furniture' brand. The other side showcases the 'flect' logo, and the rear displays both designs.
'flect' operates under the vision of 'making failed furniture selection zero.' The bird depicted next to the logo is inspired by the bowerbird, which builds nests decorated with flowers and twigs. Just as the bowerbird creates a nest to its own liking, the design expresses the wish that customers enjoy the freedom of choosing furniture and appliances through 'flect' and feel the comfort of using them.
FAQ
dinosがデザイントラックの走行を開始した目的は何ですか？
2026年12月に創業55周年を迎えるにあたり、創業当初から取り扱う『ディノス家具』と、新品家具・家電レンタルサービス『flect』の認知度をさらに向上させるためです。
デザイントラックはどこからどこまで走行しますか？
家具・収納の主要産地である福岡県大川市と、東京都町田市にあるディノスロジスティクスセンター東京の間を週2回往復します。
的場運送株式会社との連携のメリットは何ですか？
共同配送により複数の家具メーカーの商品をまとめて輸送することで、配送リードタイムの短縮化や環境負荷の低減に取り組んでいます。
『flect』はどのようなサービスですか？
2017年に開始された新品家具・家電のレンタルサービスです。約3,300点の家具・家電が対象で、沖縄県・島しょ部を除く46都道府県で利用可能です。
デザイントラックにはどのようなデザインが施されていますか？
側面にはブランドメッセージ「わたしの『好き』、みつけた。」と共に『ディノス家具』の紹介、もう一方には『flect』のロゴを、背面には両方のデザインが施されています。