[First Salon-Exclusive Product from Brand] PHOEBE BEAUTY UP Launches "Eyelash Coating Serum"! "LUMÉRE BEAUTY" Salon Expansion Also Begins

DINETTE Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Miki Ozaki), which operates the beauty brand "PHOEBE BEAUTY UP" and femcare brand "LUMÉRE BEAUTY", has begun handling sales with Beauty Garage Inc. (Headquarters: Setagaya-ku, Tokyo; Chairman & CEO: Hideki Nomura), the largest EC site for professional beauty supplies.

Furthermore, PHOEBE BEAUTY UP's first salon-exclusive product, "Eyelash Coating Serum" (eyelash coating serum), will be released at Beauty Garage on July 1 (Wed).

▪️ PHOEBE BEAUTY UP Eyelash Coating Serum

From PHOEBE BEAUTY UP, which has won numerous best cosmetic awards for its eyelash serums, comes a coating serum formulated with eyelash serum ingredients.

Designed exclusively for salons for eyelash perms and extensions, it maintains ideal clumped and flowing lash styles.

Its unique brush design supports design reproducibility and longevity, keeping the post-treatment finish beautiful for extended periods.

Additionally, it contains human stem cell conditioned media* to lead to firmer, more resilient, and voluminous lashes.

【Official Brand Site Special Page】

https://phoebebeautyup.com/shop/pages/eyelashcoatingserum

▪️ Product Features

Product Name: PHOEBE BEAUTY UP Eyelash Coating Serum for Perm

Volume: 5mL

Retail Price: 3,465 yen (tax included)

"Post-Eyelash Perm Damage Repair x Curl Retention Serum"

◆Point 1 Overwhelming Damage Repair Power Efficiently injects proteins, moisture, and lipids that tend to be lost during perm treatments.

Prevents breakage and dryness from the root.

◆Point 2 Beautiful Clumped Style & Retention Forms a uniform film, neatly tidying up stray lashes after treatment. Instantly creates the trendy "clumped styling." It's a special formula (repair serum feel) for creating beautiful upward curls and clumps.

◆Point 3 Salon-Grade High-Function Lash Growth Highly concentrated with beauty ingredients such as human stem cells and exosomes.

Provides firmness and resilience, creating a foundation for the next perm to look its best.

Product Name: PHOEBE BEAUTY UP Eyelash Coating Serum for Extension

Volume: 5mL

Retail Price: 3,465 yen (tax included)

"Extension Longevity Improvement x Natural Lash Protection Serum"

◆Point 1 Significant Improvement in Longevity (Adhesion) Powerful coating design that protects cyanoacrylate-based glue and prevents peeling due to moisture or oil.

◆Point 2 Natural Lash Protection During Wear Prevents "thinning of natural lashes" and "breakage" caused by the physical weight and friction of extensions, protecting them flexibly.

◆Point 3 Oil-Free Feel & Light Adhesion Low-oil formula prioritized for compatibility with glue. Absorbs without stickiness, neatly preventing stray lashes.

* Human stem cell conditioned media (moisturizing)

▪️ Products Handled by Beauty Garage

PHOEBE BEAUTYUP

・Eyelash Serum N2 [Eyelash Serum] 5,830 yen (tax included) / 5mL

・Melty Mellow Eye Cream [Eye Area Serum] 7,150 yen (tax included) / 15g

・Eyelash Coating Serum for Perm [Eyelash Serum] 3,465 yen (tax included) / 5mL

・Eyelash Coating Serum for Extension [Eyelash Serum] 3,465 yen (tax included) / 5mL

LUMÉRE BEAUTY

・Femcare Soap [Cleanser] 2,980 yen (tax included) / 150mL

・Femcare Sheet [Sheet-type Toner] 680 yen (tax included) / 10 sheets

・Femcare Night Up Cream [Bust Cream] 3,190 yen (tax included) / 150g

・Femcare Moisture Mist [Body Lotion] 2,750 yen (tax included) / 75mL

・Femcare Moisture Oil [Body Oil] 3,300 yen (tax included) / 30mL

・Femcare Soap Refill [Cleanser] 2,420 yen (tax included) / 120mL

◆About PHOEBE BEAUTY UP

PHOEBE BEAUTY UP is a beauty brand born in 2019 based on customer feedback received by our SNS beauty media "DINETTE".

Under the brand message "Be ME. Beauty is within myself.", we aim to support more customers in "shining and living life as themselves" through "cute and highly effective products that bring them closer to their ideal selves."

Since its launch, the brand has been favored by many customers, surpassing a cumulative total of 2 million units shipped.

Instagram :@phoebe_beautyup

X : @phoebebeautyup

◆About LUMÉRE BEAUTY

LUMÉRE BEAUTY, with the brand mission "Be ME. Love yourself today.", was born by focusing on femcare that addresses the minor discomforts and emotional burdens women face daily.

Feeling good physically leads to a positive change in mindset, allowing one to affirm their true self. We aim to be a "+1" presence that gently illuminates the daily lives of women facing various concerns.

Instagram : @lumere_beauty

◆About DINETTE Inc.

We aim for a society where all women can shine in their own way. We started operating the beauty media "DINETTE" in April 2017, and based on user feedback, the beauty brand "PHOEBE BEAUTY UP" was launched in February 2019, developing skincare and makeup products, starting with eyelash serums. Furthermore, we launched the femcare brand "LUMÉRE BEAUTY" in January 2023, and as a comprehensive cosmetics and beauty brand, we are expanding our business to be a supportive presence for "all women to live with confidence in themselves and as themselves."

Official Website: https://dinette.co.jp/

Instagram: https://www.instagram.com/dinette_inc/

X: https://x.com/dinette_inc/