SuiSavon (Shuri Soap) Adopts 'Tours' Spatial DX Tool for Recruitment
SuiSavon, an Okinawa-based craft cosmetics brand, has adopted 'Tours,' a spatial DX tool provided by Tours Inc., to enhance its recruitment PR. The company provides a virtual tour where candidates can freely explore its headquarters, workshops, and stores online, realizing a recruitment experience that allows them to directly feel the corporate culture and the charm of its people.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 10:36 (36 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:59 (8h 22m after Collected)
Tours Inc. announces that Shuri Soap Co., Ltd., which operates the Okinawa-based craft cosmetics brand 'SuiSavon -Shuri Soap-,' has adopted the spatial DX tool 'Tours' for its recruitment PR activities.
You can view SuiSavon's 'Tours' via their corporate website and recruitment site.
- Corporate Site: https://suisavon.co.jp/
- Recruitment Site: https://recruit.suisavon.co.jp/
### Background of Adoption
SuiSavon operates under the philosophy of 'Doing things that are useful.' They aim to deliver memorable experiences not only through their products but also through the time spent in their stores and interactions with people. In their recruitment activities, they prioritize brand values and cultural empathy over mere skills and experience, striving to provide information that helps candidates clearly visualize 'themselves working there.'
However, they faced the challenge that their passion and the actual working environment could not be fully conveyed through information sessions and recruitment pages alone.
Therefore, they introduced a virtual tour as part of creating a recruitment experience that allows candidates to imagine 'themselves working there' more concretely while freely exploring their stores and offices online.
### Achievements with 'Tours'
SuiSavon has virtualized their symbolic spaces, including their headquarters, the soap workshop 'SuiSavon Lab.,' training rooms, the on-site nursery 'Shuri-Sora Nursery,' and stores in Kumoji and Yurakucho.
The tour is structured to allow visitors to explore multifaceted information at their own pace, ranging from interviews with individual employees to the philosophy behind the work theme 'We Create the Brand,' action guidelines, training systems, and benefits that support their colleagues.
Viewing data from the first 90 days after introduction revealed a clear trend. Candidates were most deeply engaged with the stories of 'specific individuals working there.' This result perfectly aligned with Tours' concept of 'a recruitment experience that conveys company charm through people, rather than just corporate introductions.'
Candidates are not choosing their workplace based on 'conditions' alone. They are trying to imagine 'who they will work with and in what kind of scenery.' The SuiSavon tour serves as a reliable clue to support that image.
### Future Outlook
SuiSavon plans to continuously expand content, including employee introductions and facility information, and deepen linkages with recruitment events. They will evolve the tour as a 'place that grows,' offering new discoveries each time it is visited, rather than a one-time company introduction.
Together with SuiSavon, Tours Inc. will continue to co-create new ways of communication that transcend the boundaries of 'recruitment' and 'brand communication.' To deliver the temperature of the workplace, from Okinawa to the whole country.
### About Tours Inc.
- Company Name: Tours Inc.
- Established: January 2021
- Representative: Yusuke Hamada, CEO
- Address: 4F, Isono Aoyama Bldg., 2-7-12 Shibuya, Shibuya-ku, Tokyo
- URL: https://tours360.jp/
### About the Service
Tours is a spatial DX tool that delivers a new type of selection process that can be 'felt without being there.' Since COVID-19, online interviews and information sessions have become the norm, leading to an increasing number of voices saying, 'I received an offer without knowing the real atmosphere of the company,' or 'I felt a gap after joining.'
We perceived this situation as an 'information gap in recruitment.' We believe that if we can convey non-verbal information such as 'atmosphere' and 'air' online, overcoming the constraints of time and distance, more convincing encounters between companies and candidates will be born. Tours provides an 'immersive recruitment experience' that makes it feel as if you are actually there, utilizing 360-degree panoramas and interactive UI.
It features functional design that emphasizes 'feeling' company culture and the charm of the people, rather than just VR content. 'Because I saw it, I want to go.' 'Because I felt it, I want to choose.' We want to deliver such experiences to more people.
Tours realizes free job searching unbound by time and distance, and creates a society where everyone can take a step toward 'choosing with conviction.'
You can view SuiSavon's 'Tours' via their corporate website and recruitment site.
- Corporate Site: https://suisavon.co.jp/
- Recruitment Site: https://recruit.suisavon.co.jp/
### Background of Adoption
SuiSavon operates under the philosophy of 'Doing things that are useful.' They aim to deliver memorable experiences not only through their products but also through the time spent in their stores and interactions with people. In their recruitment activities, they prioritize brand values and cultural empathy over mere skills and experience, striving to provide information that helps candidates clearly visualize 'themselves working there.'
However, they faced the challenge that their passion and the actual working environment could not be fully conveyed through information sessions and recruitment pages alone.
Therefore, they introduced a virtual tour as part of creating a recruitment experience that allows candidates to imagine 'themselves working there' more concretely while freely exploring their stores and offices online.
### Achievements with 'Tours'
SuiSavon has virtualized their symbolic spaces, including their headquarters, the soap workshop 'SuiSavon Lab.,' training rooms, the on-site nursery 'Shuri-Sora Nursery,' and stores in Kumoji and Yurakucho.
The tour is structured to allow visitors to explore multifaceted information at their own pace, ranging from interviews with individual employees to the philosophy behind the work theme 'We Create the Brand,' action guidelines, training systems, and benefits that support their colleagues.
Viewing data from the first 90 days after introduction revealed a clear trend. Candidates were most deeply engaged with the stories of 'specific individuals working there.' This result perfectly aligned with Tours' concept of 'a recruitment experience that conveys company charm through people, rather than just corporate introductions.'
Candidates are not choosing their workplace based on 'conditions' alone. They are trying to imagine 'who they will work with and in what kind of scenery.' The SuiSavon tour serves as a reliable clue to support that image.
### Future Outlook
SuiSavon plans to continuously expand content, including employee introductions and facility information, and deepen linkages with recruitment events. They will evolve the tour as a 'place that grows,' offering new discoveries each time it is visited, rather than a one-time company introduction.
Together with SuiSavon, Tours Inc. will continue to co-create new ways of communication that transcend the boundaries of 'recruitment' and 'brand communication.' To deliver the temperature of the workplace, from Okinawa to the whole country.
### About Tours Inc.
- Company Name: Tours Inc.
- Established: January 2021
- Representative: Yusuke Hamada, CEO
- Address: 4F, Isono Aoyama Bldg., 2-7-12 Shibuya, Shibuya-ku, Tokyo
- URL: https://tours360.jp/
### About the Service
Tours is a spatial DX tool that delivers a new type of selection process that can be 'felt without being there.' Since COVID-19, online interviews and information sessions have become the norm, leading to an increasing number of voices saying, 'I received an offer without knowing the real atmosphere of the company,' or 'I felt a gap after joining.'
We perceived this situation as an 'information gap in recruitment.' We believe that if we can convey non-verbal information such as 'atmosphere' and 'air' online, overcoming the constraints of time and distance, more convincing encounters between companies and candidates will be born. Tours provides an 'immersive recruitment experience' that makes it feel as if you are actually there, utilizing 360-degree panoramas and interactive UI.
It features functional design that emphasizes 'feeling' company culture and the charm of the people, rather than just VR content. 'Because I saw it, I want to go.' 'Because I felt it, I want to choose.' We want to deliver such experiences to more people.
Tours realizes free job searching unbound by time and distance, and creates a society where everyone can take a step toward 'choosing with conviction.'
FAQ
株式会社首里石鹸が採用広報に導入したツールは何ですか？
株式会社Toursが提供する空間DXツール「Tours」を導入しました。
なぜ「Tours」を導入したのですか？
店舗やオフィスでの体験など、リクルートページや説明会だけでは伝えきれない企業文化や働く環境を、オンライン上でより具体的にイメージしてもらうためです。
バーチャルツアーではどのような施設が見学できますか？
本社オフィス、石鹸工房「首里石鹸研究所」、研修ルーム、事業所内保育施設「しゅりそら保育園」、久茂地店、有楽町店などを見学できます。
導入後90日間の閲覧データから何がわかりましたか？
求職者は「そこで働く具体的な誰か」のストーリーを最も深く読み込んでいるという傾向が見られました。
株式会社Toursのサービスの特徴は何ですか？
360度パノラマとインタラクティブUIを活用し、時間や距離の制約を越えて、企業の雰囲気や空気感を伝える没入型の採用体験を提供する空間DXツールです。