First in the Logistics Industry, Seino Transportation Introduces Spatial DX Tool "Tours" - Beyond the 2024 Problem, Visualizing the "Invisible Workplace" to Strengthen Recruitment

Tours Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yusuke Hamada; hereinafter: the Company) announces that Seino Transportation Co., Ltd. (Headquarters: Ogaki City, Gifu Prefecture; Representative Director and President: Satoshi Takahashi; hereinafter: Seino Transportation) has introduced the spatial DX tool "Tours."
Background of Introduction
In the logistics industry, the "2024 problem" has led to stricter regulations on drivers' working hours, and the declining birthrate and aging population have exacerbated the shortage of young labor. In this situation, a critical challenge is how to convey the appeal of "wanting to work for this company" at the recruitment stage to be chosen by a limited number of job seekers. Especially in the logistics industry, the workplace environment and working styles are often invisible from the outside, and the vague anxieties and image gaps held by job seekers often become barriers to application and employment.
Effects and Future Prospects of "Tours" Introduction
Seino Transportation is the first major logistics company to introduce "Tours" for recruitment and public relations activities.
Efforts utilizing "Tours" have already begun at recent recruitment events, and visible results have appeared immediately after introduction, such as a significant increase in booth attendance compared to before. In addition, the number of cases where event visitors express their intention for an interview on the spot has increased, leading to an improvement not only in the "quantity" but also the "quality" of contact with job seekers.
In the future, Seino Transportation will promote new approaches to job seekers in rural areas and those interested in the logistics industry but without a concrete image of working, by disseminating the appeal of its nationwide business bases through "Tours" without geographical constraints. In addition to further expanding the introduced bases, we will accelerate the utilization of spatial DX in a wide range of areas, including recruitment events and public relations activities, together with our company.
About Tours Co., Ltd.
Company name: Tours Co., Ltd.
Established: January 2021
Representative: Representative Director CEO Yusuke Hamada
Location: Isono Aoyama Building 4F, 2-7-12 Shibuya, Shibuya-ku, Tokyo
URL: https://tours360.jp/
About the Service
Tours is a spatial DX tool that delivers a new selection process where you can "feel without going." Since COVID-19, online interviews and information sessions have become commonplace, and there has been a rapid increase in voices saying, "I received a job offer without knowing the real atmosphere of the company" and "I felt a gap after joining." We view this situation as an "information gap in recruitment." We believe that if we can convey non-verbal information such as "atmosphere" and "ambiance" online, overcoming time and distance constraints, more satisfying encounters will be born between companies and job seekers. Tours utilizes 360-degree panoramas and interactive UI to provide an immersive "recruitment experience" as if you were actually there. It is characterized by a functional design that emphasizes the ability to "feel" the corporate culture and the appeal of the people working there, rather than just being VR content. "Because I saw it, I wanted to go." "Because I felt it, I wanted to choose it." We want to deliver such an experience to more people. Tours aims to realize free job searching unbound by time and distance, creating a society where everyone can take a step towards "choosing with conviction."