Opt Wins "Best Growth Award" in Indeed Certified Partner Program

Opt Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Daisuke Kanazawa; hereinafter referred to as Opt), which aims to "create new value to drive industrial transformation and solve social issues" through LTVM (Life Time Value Marketing) (※) and lead customer business growth, is pleased to announce that it has received the "Best Growth Award" in Indeed's certified partner program, based on its performance in the second half of fiscal year 2025.

About "Indeed Certified Partner" and "Best Growth Award"

"Indeed Certified Partner" is a designation for partners officially recognized as authorized resellers of Indeed job postings, who provide high-quality support based on extensive achievements. In addition to the "Bronze" category for officially recognized Indeed advertising resellers, special certification ranks of "Platinum," "Gold," "Silver+," and "Silver" are established based on performance.

The "Best Growth Award" is a prestigious award presented to certified partners who have achieved the greatest growth and expansion in operational scale (such as sales, number of ad placements, and number of managed companies) compared to their performance in the previous period, during the award period.

Opt was certified as a "Silver Partner" as of 2025. This time, Opt has received the "Best Growth Award," presented to certified partners who significantly increased their total sales in the second half of fiscal year 2025 compared to the first half, and has also been promoted to "Gold Partner."

Opt's Initiatives

As a certified partner of the job site "Indeed," Opt has accumulated deep expertise and achievements in Indeed job postings, contributing to improved recruitment outcomes for companies.

Going beyond mere bid management for advertisements, Opt has thoroughly implemented total planning that works backward from recruitment success, including optimization of job data (data feed integration), improvement of proprietary recruitment sites, and design of integrated promotions across multiple channels. As a result of specialized teams addressing each company's challenges and continuously executing rapid PDCA cycles based on data, Opt has achieved greater recruitment efficiency for many companies and a significant expansion of its operational scale.

Encouraged by this award, Opt will strive to further enhance its operations as an Indeed Gold Partner, contributing even more to solving companies' recruitment challenges and driving their business growth.

※ LTVM: (Life Time Value Marketing)

LTV (Life Time Value) traditionally refers to the profit that a service-providing company can obtain from a user over a long-term relationship, from the first time the user uses the product or service. Therefore, it has often been expressed from the perspective of "how much profit a company can gain from a single customer."

However, within our group, LTV is not viewed from the perspective of profit gained by the company. Instead, we have named it "LTVM (Life Time Value Marketing)" as a means to achieve the concept of contributing to the sustainable business growth of client companies by focusing on understanding end-users more deeply, providing support that truly aligns with customers' needs, and prioritizing the delivery of essential value to end-users, rather than short-term profits.

【About Opt Co., Ltd.】

Opt Co., Ltd., with its purpose of "creating new value to drive industrial transformation and solve social issues," aims to become a "growth leader that is close, deep, fast, and long-lasting, leading customers." Through a deep understanding of the end-users of its client companies and "LTV from a customer perspective" support that truly aligns with customers' needs, Opt leads the sustainable business growth of its client companies. Furthermore, by transforming the advertising industry (AX=Advertising Transformation®), which it understands deeply, Opt aims to achieve IX (Industrial Transformation®) in the medium to long term.

Opt Co., Ltd. Company Overview

Establishment Date: April 1, 2015

Capital: 100 million yen (as of the end of December 2025)

Representative Name: Daisuke Kanazawa, President and CEO

Head Office Location: Tokyu Banchō Building, 6 Banchō, Chiyoda-ku, Tokyo

Business Activities: Marketing Business

URL: https://www.opt.ne.jp